Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
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Purely Diamonds were absolutely superb throughout the entire process. I’d left it a little late to organise an engagement ring and needed it sooner than their standard delivery times allowed. From the moment I got in touch, Alex in customer service went above and beyond — communication was outstanding, and they made sure everything was in place to get the ring ready in time.
The entire process was smooth and stress-free, from initial enquiry to final collection. To avoid any last-minute delivery delays, I chose to collect the ring in person — and I’m happy to say the in-store experience was every bit as professional and welcoming as the service I received online.
Highly recommend Purely Diamonds for their exceptional quality, reliability, and customer care.
The ring was also absolutely stunning and my new Fiance is over the moon!!!

Reply from Purely Diamonds
Tracey in the Manchester showroom made the entire experience great from start to end. Tracey provided the appropriate time, care and consideration needed to cultivate the right engagment ring and wedding bands. She also went above and beyond to ensure that I got the ring on time and it actually exceeded my high expectations. Could not have envisioned this experience going any better.

Reply from Purely Diamonds
I spent years trying to find an engagement ring for my partner, and once that was finally sorted (from another site), I then had to find the wedding rings. I had to buy her wedding ring from the previous site for them to make it fit with the engagement ring, but for mine I had to start over looking through all the websites.
Once I finally chose upon this design, and having seen a few replica copies from other stores in my town and online, no-one had this design and so I went with this company.
This site was actually the cheapest that I could find for the rings that I could have bought here instead of where I previously bough mine from, and so this made me fill with confidence that the ring I was buying would be the cheapest too, which it actually was - and also was the only place to buy that design!
Placing the order and receiving the order was very easy, sadly, there was a bit of miscommunication with trying to view the ring initially because I was told from their Manchester store that this design was not available to see in person in London, but later I was to find out that it would have been.
I tried to find the actual ring size of my finger from the local shops, but this was very difficult to do (long story) and I should have actually gone to see them in London personally to get this size figured out.
So when the ring arrived, it didn't quite look exactly like the picture as it kinda looked like it was physically a hammered finish, but was in-fact a hammered effect finish that has been manually cut to make it look like it was hammered. At first I was a bit unsure if I liked it, but then I fell in LOVE with it. It really was crafted beautifully and was very unique. Sadly, the ring was very too big for my finger.
So I had to make an appointment to see them and get this re-sized. We finally found the size I needed and went for a size slightly smaller just in-case which could be stretched out to make it 1 size bigger as the current ring was not able to be re-sized and so a new ring had to be made from scratch.
So when the new ring arrived, it fitted a lot better and even though it is slightly tight, I know that if I want it slightly bigger, it can easily be done.
All I can say about this company is that they looked after me, they did a fantastic job from start to finish and I couldn't really ask anything more from them. I know had I just went to London we could have avoided the wrong size situation, but it all got sorted in the end so no issues. I would 100% recommend using this company. Also, if you do go to see them, it situated in an amazing part of London which you can also go explore and make a nice day of it.
Thank you guys so much for creating a beautiful ring for my wedding. If I ever need to buy another piece of jewelry, I will sure go to you first.

Reply from Purely Diamonds
**Long over due good review, for balance catching up on good reviews we should have left suppliers at the time, especially now that service is so poor currently & you shouldn't just review the bad**
We've purchased three rings from PD now and each purchase & experience has been good, the first was back in 2015, the 2nd in 2017 and the third in 2024. I doubt we'd buy diamonds anywhere else now, not that we buy loads sadly LOL. My engagement & wedding ring were from PD, then a further small ring was purchased at a half size smaller to make sure they don't come off...
Each ring is beautifully made, you can choose diamond and metal options, they're made to your dates, and I've been into their offices before to choose a ring. No hard sell either, I was all up for 'more' but actually PD suggested that the 'less' option would look better.
They offer a cleaning service too, I use this each year to make the rings look like new and they check the claws etc. This takes a mere few days.
Because they don't have showrooms/retail outlets their cost is around 2/3 of high street but the service & range are way better. I love all three of mine and I'm sure they'll reflect pretty colours for many years to come. I highly recommend Purely Diamonds.

Reply from Purely Diamonds
Great experience buying from purely diamonds in Manchester.
Tracey was fantastic during my appointment and over numerous emails.
Straight to the point, answered any questions I had and did whatever she could to help too. I look forwards to my next visit, this time with my fiancee.
Highly recommended.

Reply from Purely Diamonds
This is the second review I have given for
Purley diamonds, they are an amazing company.
Booked an appointment with Anastasia for my husbands wedding ring.
He ordered a bespoke ring.
Anastasia was fantastic so helpful, his ring is amazing.
We were informed the day before and arrived the next day.
Fantastic service, very highly recommend
🌟🌟🌟🌟🌟

Reply from Purely Diamonds
I jumped at the chance to order a third diamond ring from Purely Diamonds to mark our Golden Wedding anniversary later this year. I would never consider buying from any other company as customer service is spot on and my frequent emails were responded to efficiently and honestly, guiding me to make the best decision for me with no pressure! I never had any doubt my choice was the correct one. I didn't want the ring straightaway and my preferred timing was adhered to exactly. This company cares and the entire process is faultless. The end result is absolute perfection and I cannot wait to be able to show this latest beauty off. I might be back for another. Thank you everyone.

Reply from Purely Diamonds
We purchased my engagement ring from purely diamonds 9 years ago and it is still as beautiful as ever, however it needed a replat and resize. From my initial contact with Alex to receiving the ring back was smooth sailing. Alex sent me the form I needed entered the information and sent ring and form back. The team had my
engagement ring resized and replated and sparkling like new all within 7 days.
The whole process was flawless and the pricing very competitive

Reply from Purely Diamonds
This is the third time I have used Purely Diamonds and the team have been great again. Thank you to Alex for her patience and who helped me choose a stone and to the team who made the ring. Excellent quality and craftsmanship and super-quick delivery. Their prices are much better than anywhere else. It is very rare these days that you get exactly what you ask for and Purely Diamonds are great at what they do.

Reply from Purely Diamonds
Excellent service from start to finish. My partner absolutely loved her new ring. Very speedy service and came earlier than expected. Will use again for sure!

Reply from Purely Diamonds
I was very pleased with the service provided. I bought an engagement ring and had limited time to propose as my partner was due to go abroad shortly after I ordered. The team at Purely Diamonds pulled out all the stops to get this delivered on time leading to the successful engagement of myself and my new wife. Would happily recommend without hesitation.

Reply from Purely Diamonds

Reply from Purely Diamonds
I've used Purely Diamonds a few times in recent years and always been impressed by their service.
I had to contact them regarding a slight plating issue recently and was overwhelmed with how quickly they were able to fix it and return it. I imagined it would take more than a week but it was almost a same day return by registered post.
Many thanks again, it was very much appreciated.

Reply from Purely Diamonds
I had a wonderful experience purchasing a ring, the website is very good and customisable. The piece I bought is absolutely stunning—high-quality and beautifully crafted. Highly recommend for anyone looking for elegant, well-made jewellery!

Reply from Purely Diamonds
Had an eternity ring and a pair of stud earrings from purely diamonds both been excellent and lovely quality.

Reply from Purely Diamonds
We have had two different orders over the last 12 months for family celebrations with each item being specifically made to order. These were delivered within the promised timescales. Although there was a minor issue with one of the items, this was dealt with promptly by the company, which has excellent customer services, and we are delighted with our purchases. We would therefore wholeheartedly recommend Purely Diamonds.

Reply from Purely Diamonds
I received a beautiful engagement ring, everyone who sees it on my fiancée is delighted

Reply from Purely Diamonds
I've used purely diamonds now for many years, purchasing my wife her wedding band, eternity ring and twi pairs or earrings. Each time the communication amd service , along with delivery has been spot on.

Reply from Purely Diamonds
Absolutely brilliant company. I ordered the wrong size and they happily resized the ring and my partner loves the ring!

Reply from Purely Diamonds
Easy to purchase and kept well up to date with everything that was going on great experience

Reply from Purely Diamonds
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