Banner for Purely Diamonds

Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewelry Store
  2. Fashion Accessories Store
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Wedding Service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(1,927)

113 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

We have bought numerous rings from…

We have bought numerous rings from Purely Diamonds and each time have been so happy. The quality is amazing and the service provided is very good.

16 November 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Emma,

Thank you for your kind words and loyal custom, we really appreciate it!

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Engagement & Wedding Experience

I’ve dealt with Tracey and Stephanie on numerous occasions and could not ask for better service.

Purely Diamonds quality in jewellery is second to none.

Will definitely deal again

Marc & Jules Shipley

27 September 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello M.Shipley,

Thank you for leaving this review, Tracey and Stephanie were happy to help and look forward to hearing from you in the future.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Purely diamonds always provides quality…

Purely diamonds always provides quality at very competitive prices. Never get jewellery from anywhere else

12 October 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Luke,

Thank you for spending the time to leave this valuable feedback, we really appreciate it!

Kind Regards,
the Purely Diamonds Team

Rated 5 out of 5 stars

Replacement Engagement Ring

My wife and I would like to thank Tracey, Clare and team for such a positive shopping experience.

My wife's engagement ring, which was 33 years old, had lost a stone and wasn't practical to repair.

We came across Purely Diamonds online and arranged a face to face appointment with Tracey in the Manchester office.

Tracey took time to run through ring options and sizes with my wife and she was very patient and knowledgeable.

The prices were so good my wife took the opportunity to upgrade her eternity ring.

The aftersales service from Clare and team was second to none.

I would recommend.

12 December 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hi Paul,

Thank you for taking the time to leave this wonderful review, Tracey, Clare and the team are delighted to hear how pleased you are with your experience with us, it really was our pleasure to help!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

What an amazing experience

What an amazing experience, you can buy from purely diamonds with confidence.
The website is great and easy to navigate
Great selection of products. Selection made then great communication which gives confidence when your spending a lot of money online. Phoned them up answered straight away and gave me confidence my order was in hand. I received the item which was packaged beyond expectations. Delivered ahead of the date and when I opened the box I was blown away by the quality of the product. A family run business which puts the customer first. Well done guys and thank you for a truly amazing experience. 👌

4 December 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Christian,

Thank you so much for this wonderful review, we really appreciate it!

It delights us to know what an amazing experience you had with us!

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Another bespoke ring! 😁

Purely Diamonds are amazing, got my first ring from them in circa 2011, since then I have bought another four rings. The rings have varied from straight from the website to totally bespoke, the options they offer would suit many people and for more bespoke works, they give sound advice and work with you to get you your hearts desired piece of jewellery. A very happy customer, who will be back!

18 November 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Maureen,

Thank you for this lovely feedback, we really appreciate it!

We are thrilled to know how long you have been such a loyal customer and above all we are delighted to hear how happy you are with your beautiful rings.

We look forward to hearing from you again in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing experience from start to finish…

Amazing experience from start to finish with Tracey in Manchester. She made sure our wedding bands were exactly what we wanted and created a seamless process. Couldn’t recommend enough!
Amy & Ben

7 November 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Amy,

Thank you for this valuable feedback, we really appreciate it!

Tracey was happy to help and is delighted to read your kind words, we are thrilled to know that you found your perfect wedding bands with us.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

My partner found purely diamonds…

My partner found purely diamonds online, before going into the Manchester branch for an appointment.From the start customer service was amazing, Tracy was very knowledgeable and helped him every step of the way. We were able to get an appointment quickly for resizing and have since been back for our wedding bands. I sent over options to Tracy via email, she sent me pictures of my choices and a few more on her hand with my engagement ring on, which was really helpful, before booking an appointment to see them a couple of days after.
I have only positives to say about this company.
Thank you again for helping us!
Keira & callum

1 November 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Kiera and Callum,

Thank you for taking the time to leave this lovely review, we really appreciate it!

It was Tracey's pleasure to help, she is delighted to read your kind words.

It thrills us to know that you had such a great experience with us!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent service

Tracey from the Manchester branch helped us throughout our purchase. She went above and beyond and made everything nice and easy.

30 October 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Saqib,

Thank you for your feedback, this is very important to us!

Tracey and the team are delighted to know how happy you are with your Purely Diamond experience.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent service

Very good from start to finish. Excellent Customer Service snd advice
Very professional throughout the whole process. Stephanie was great was even able to find us a diamond size upgrade for same price.

25 October 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Mr A Dodsworth,

Thank you for taking the time to leave this valuable feedback, we really appreciate it.

Stephanie and the team are delighted to know how happy you are with your purchase and the customer service received.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Tracey was amazing

Tracey was amazing. Very professional, she gave us some great advice and helped us narrow down our choices to the perfect ring. We’re so happy, we’re coming back soon for wedding bands because she was so brilliant. Thank you so much Tracey.

11 October 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Sally,

Thank you so much for this lovely feedback, we really appreciate it!

Tracey was very happy to help and is delighted to read your kind words, we are thrilled to know that you found the perfect ring with us, we look forward to seeing you regarding the wedding bands.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Beautiful ring

Beautiful ring, customer service is fantastic, big thanks to Clare for all the help, highly recommend!

23 September 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Mike,

Thank you for your lovely feedback and recommendation, Clare was very happy to help, it thrills us to know how pleased you are with everything.

Kind Regards,
The purely Diamonds team

Rated 5 out of 5 stars

Beautiful 4ct lab diamond tennis…

Beautiful 4ct lab diamond tennis bracelet, thank you.
Fantastic customer service, helpful and patient.
Will definitely shop again

23 September 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Diane,

Thank you so much for your valuable feedback, it means a lot to us, we are really pleased to know you were happy with everything and we look forward to hearing from you in the future.

Kind regards,
The purely Diamonds team

Rated 5 out of 5 stars

Engagement ring

When I made an order for an engagement ring and asked for a delivery date of what seemed like the impossible, Stephanie and her team managed to pull it out of the bag to deliver on time an absolute brilliant ring.

I cannot thank them enough for what they have done.

22 August 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Jason,

Thank you so much for this valuable feedback, we really appreciate it!

Stephanie and the team were happy to help, it delights us to know how pleased you are with the beautiful ring you ordered.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing help from Alex

Amazing help from Alex. I must've sent 100 emails asking questions and he/she was alwaya quick to respond, nothing was ever too much and they went above and beyond to give me information that i required to help me pick my perfect ring. I will only ever now buy from this company. I am so impressed and my ring is absolutely stunning. Thank you so much.

15 May 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Lucinda,

Thank you for taking the time to leave this wonderful feedback, we do appreciate it!

It delights us to know how happy you are with your beautiful ring. Alex is thrilled to read your kind words, she really was happy to help.

We look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Saved the day

I was let down by another online jewellery retailer. (5 weeks of broken promises/delivery)

I got in touch with Clare and explained the situation as we were due to leave the UK for our trip in 4 days. She took over everything from start to finish. Fantastic communication and a brilliant service as promised.

I need the ring resized and again this has been no problem. I have a very happy new fiancee and will only ever use Purely Diamonds again for anything.

Thank you Clare & Co!!!

18 August 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Luke,

Thank you for this wonderful review, we highly appreciate it!

Clare is delighted to read your kind words, she really was happy to help, we look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Great service from start to finish

Great service from start to finish. After researching other diamond online retailers I chose Purely Diamonds because of their reputation and great reviews which I can confirm were well deserved. From my initial interest in a particular ring I quickly received a try at home sample and after several messages between myself and Alex in Customer Care ordered my trilogy diamond ring, a present from my husband for my 60th birthday. We arranged to collect the ring in person from their London premises where we were met by Clare. When we first saw the ring it was a real Wow moment. The quality of the diamonds were outstanding and Clare spent time going through the certificates and information relating to each diamond. Having never purchased a ring of this quality and carat before the whole experience was amazing. If I was ever fortunate enough to buy another piece of diamond jewellery or our daughters get married we would have no hesitation in going back to Purely Diamonds or recommending them to others.

13 August 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello,

A huge thank you for leaving such a fabulous review, we really appreciate it!

Alex and Clare are so pleased to hear what a great experience you had with us and we look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent Customer Service

My daughter lost one of her earrings which I had purchased from Purely Diamonds last year. I contacted them to ask for a replacement and Alex was amazing. She was very helpful and efficient and placed the order for the replacement. She also asked for the other earring to be returned to ensure the replacement was an accurate match and also clean it so it looked new.
Really appreciate the care and consideration taken by Alex and would definitely recommend using Purely Diamonds.

30 August 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Billi,

Thank you for taking the time to leave this lovely review, we do appreciate it.

We were very sorry to hear your daughter lost one of her earrings and we are delighted we were able to help, Alex is thrilled to know how happy you are are with the customer service she provided, thank you for your recommendation.

Kind Regards,
The Purely diamonds Team

Rated 5 out of 5 stars

Brilliant!

As always, excellent customer service during my recent visit. Thank you Anastasia for being so patient, welcoming and attentive. Such genuine, reliable and dedicated customer service. Always a pleasure to visit your showroom. Thank you Purely Diamonds Team. 10/10.

22 August 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello,

Thank you for leaving this lovely review, Anastasia is delighted to read your kind words, it pleases us to know that you had such a positive experience with us.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

My experience with Purely Diamonds

My experience with Purely Diamonds was great, Anastasia was so helpful on our zoom call, helping me choose the exact ring I was looking for, her in depth knowledge on the jewlerry was exceptional. From start to finish they kept me updated throughout the process. I would 100% recommend reaching out to them regarding jewlerry or engagement rings.

Thanks again for everything.

11 June 2025
Unprompted review
Purely Diamonds logo

Reply from Purely Diamonds

Hello Scott,

Thank you for taking the time to leave this fabulous review, it is highly appreciated!

Anastasia is pleased to know that you are happy with the advise and service she offered, she really was happy to help, thank you for your recommendation, it means a lot to us.

Kind Regards,
The Purely Diamonds Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look