Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
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We have bought numerous rings from Purely Diamonds and each time have been so happy. The quality is amazing and the service provided is very good.

Reply from Purely Diamonds
I’ve dealt with Tracey and Stephanie on numerous occasions and could not ask for better service.
Purely Diamonds quality in jewellery is second to none.
Will definitely deal again
Marc & Jules Shipley

Reply from Purely Diamonds
Purely diamonds always provides quality at very competitive prices. Never get jewellery from anywhere else

Reply from Purely Diamonds
My wife and I would like to thank Tracey, Clare and team for such a positive shopping experience.
My wife's engagement ring, which was 33 years old, had lost a stone and wasn't practical to repair.
We came across Purely Diamonds online and arranged a face to face appointment with Tracey in the Manchester office.
Tracey took time to run through ring options and sizes with my wife and she was very patient and knowledgeable.
The prices were so good my wife took the opportunity to upgrade her eternity ring.
The aftersales service from Clare and team was second to none.
I would recommend.

Reply from Purely Diamonds
What an amazing experience, you can buy from purely diamonds with confidence.
The website is great and easy to navigate
Great selection of products. Selection made then great communication which gives confidence when your spending a lot of money online. Phoned them up answered straight away and gave me confidence my order was in hand. I received the item which was packaged beyond expectations. Delivered ahead of the date and when I opened the box I was blown away by the quality of the product. A family run business which puts the customer first. Well done guys and thank you for a truly amazing experience. 👌

Reply from Purely Diamonds
Purely Diamonds are amazing, got my first ring from them in circa 2011, since then I have bought another four rings. The rings have varied from straight from the website to totally bespoke, the options they offer would suit many people and for more bespoke works, they give sound advice and work with you to get you your hearts desired piece of jewellery. A very happy customer, who will be back!

Reply from Purely Diamonds
Amazing experience from start to finish with Tracey in Manchester. She made sure our wedding bands were exactly what we wanted and created a seamless process. Couldn’t recommend enough!
Amy & Ben

Reply from Purely Diamonds
My partner found purely diamonds online, before going into the Manchester branch for an appointment.From the start customer service was amazing, Tracy was very knowledgeable and helped him every step of the way. We were able to get an appointment quickly for resizing and have since been back for our wedding bands. I sent over options to Tracy via email, she sent me pictures of my choices and a few more on her hand with my engagement ring on, which was really helpful, before booking an appointment to see them a couple of days after.
I have only positives to say about this company.
Thank you again for helping us!
Keira & callum

Reply from Purely Diamonds
Tracey from the Manchester branch helped us throughout our purchase. She went above and beyond and made everything nice and easy.

Reply from Purely Diamonds
Very good from start to finish. Excellent Customer Service snd advice
Very professional throughout the whole process. Stephanie was great was even able to find us a diamond size upgrade for same price.

Reply from Purely Diamonds
Tracey was amazing. Very professional, she gave us some great advice and helped us narrow down our choices to the perfect ring. We’re so happy, we’re coming back soon for wedding bands because she was so brilliant. Thank you so much Tracey.

Reply from Purely Diamonds
Beautiful ring, customer service is fantastic, big thanks to Clare for all the help, highly recommend!

Reply from Purely Diamonds
Beautiful 4ct lab diamond tennis bracelet, thank you.
Fantastic customer service, helpful and patient.
Will definitely shop again

Reply from Purely Diamonds
When I made an order for an engagement ring and asked for a delivery date of what seemed like the impossible, Stephanie and her team managed to pull it out of the bag to deliver on time an absolute brilliant ring.
I cannot thank them enough for what they have done.

Reply from Purely Diamonds
Amazing help from Alex. I must've sent 100 emails asking questions and he/she was alwaya quick to respond, nothing was ever too much and they went above and beyond to give me information that i required to help me pick my perfect ring. I will only ever now buy from this company. I am so impressed and my ring is absolutely stunning. Thank you so much.

Reply from Purely Diamonds
I was let down by another online jewellery retailer. (5 weeks of broken promises/delivery)
I got in touch with Clare and explained the situation as we were due to leave the UK for our trip in 4 days. She took over everything from start to finish. Fantastic communication and a brilliant service as promised.
I need the ring resized and again this has been no problem. I have a very happy new fiancee and will only ever use Purely Diamonds again for anything.
Thank you Clare & Co!!!

Reply from Purely Diamonds
Great service from start to finish. After researching other diamond online retailers I chose Purely Diamonds because of their reputation and great reviews which I can confirm were well deserved. From my initial interest in a particular ring I quickly received a try at home sample and after several messages between myself and Alex in Customer Care ordered my trilogy diamond ring, a present from my husband for my 60th birthday. We arranged to collect the ring in person from their London premises where we were met by Clare. When we first saw the ring it was a real Wow moment. The quality of the diamonds were outstanding and Clare spent time going through the certificates and information relating to each diamond. Having never purchased a ring of this quality and carat before the whole experience was amazing. If I was ever fortunate enough to buy another piece of diamond jewellery or our daughters get married we would have no hesitation in going back to Purely Diamonds or recommending them to others.

Reply from Purely Diamonds
My daughter lost one of her earrings which I had purchased from Purely Diamonds last year. I contacted them to ask for a replacement and Alex was amazing. She was very helpful and efficient and placed the order for the replacement. She also asked for the other earring to be returned to ensure the replacement was an accurate match and also clean it so it looked new.
Really appreciate the care and consideration taken by Alex and would definitely recommend using Purely Diamonds.

Reply from Purely Diamonds
As always, excellent customer service during my recent visit. Thank you Anastasia for being so patient, welcoming and attentive. Such genuine, reliable and dedicated customer service. Always a pleasure to visit your showroom. Thank you Purely Diamonds Team. 10/10.

Reply from Purely Diamonds
My experience with Purely Diamonds was great, Anastasia was so helpful on our zoom call, helping me choose the exact ring I was looking for, her in depth knowledge on the jewlerry was exceptional. From start to finish they kept me updated throughout the process. I would 100% recommend reaching out to them regarding jewlerry or engagement rings.
Thanks again for everything.

Reply from Purely Diamonds
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