Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
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very good service kept up to date on on ring being made and when delivered ring was beautiful and as described needed to be resized and was done and returned within 7 days of me posting it . would not hesitate to recommend purely diamonds and use again

Reply from Purely Diamonds
Very good service along with very good diamonds

Reply from Purely Diamonds
Had a bespoke engagement ring made, based on some ideas from other rings we had tried on.
It was pretty short notice, and I had the ring within 3 weeks from first contact, including design, approvals and all.
Really positive experience, speedy communication and the ring is stunning and exactly what we had hoped for.

Reply from Purely Diamonds
There is a wide rangle of jewellery available at Purely Diamonds and at affordable prices too. There designs lovely and the team always respond to my questions. Very customer focused and never pushy. I've made 2 purchases from here and would recommend.

Reply from Purely Diamonds
Excellent products at great prices, backed up by very good after sales service .

Reply from Purely Diamonds
My fiance and I have brought both my engagement ring and wedding ring here. They have such beautiful rings and the quality is amazing.
You have to book an appointment but that makes the experience such a personal one. We have been so happy with picking our rings. How quickly resizing was done and send back to us.
If you want to have a hassle free, relaxed happy and exciting experience then we recommend going here.

Reply from Purely Diamonds
Really delighted with my purchase from Purely Diamonds. I wanted a special ring as a present for a significant birthday for my wife. I got an idea from her of the kind of ring she'd like then scoured the internet to find the best choice. Purely Diamonds gave me the opportunity to choose better colour and clarity diamonds which made all the difference - my wife loves it!

Reply from Purely Diamonds
I recently purchased a pair of earrings from Purely Diamond, and I couldn’t be happier with my purchase! The earrings are absolutely stunning—beautifully crafted with a brilliant shine that catches the light perfectly. The quality is exceptional, and they look far more expensive than they actually were. Not only are they stylish and elegant, but they also offer fantastic value for money. The customer service was excellent too, with fast shipping and careful packaging. I highly recommend Purely Diamond for anyone looking for high-quality, affordable jewelry!

Reply from Purely Diamonds
Every aspect of my dealings with Purely Diamonds was first class from initial contact to ordering a sample, sending and returning samples to ordering and receiving the actual ring. Communication with the sales team left me feeling totally secure and relaxed with purchasing a valuable item online. I received clear and informative information and advice without the usual ‘pushy sales’ expected these days and given communication via email, messaging and via phone calls.
This company comes highly recommended!
Thank you

Reply from Purely Diamonds
Thank you very much for this beautiful engagement ring! The customer support was extremely helpful whenever I had a question to ask and the whole process was simple and quick once I had chosen the diamond and band I wanted.
I would highly recommend Purely Diamonds to anyone looking for jewellery.
Thanks again!

Reply from Purely Diamonds
I made contact with your sales lady weeks before buying this ring, she was absolutely brilliant in all the assistance she gave. I ordered through her and everything was perfect.
The ring is stunning, all diamond and insurance certificates also came with the ring and a recommended insurance broker was also advised. I used the company that she recommended

Reply from Purely Diamonds
The website was easy to use and to customise the ring. My fiancée is very happy!

Reply from Purely Diamonds
Efficient, exactly the spec that was ordered, a great service all round

Reply from Purely Diamonds
I have just made my 3rd purchase from Purely Diamonds and I continue to be really pleased with them. The website was easy to navigate and the sale was effortless. I loved the variety of options available and I am so pleased with my new ring, it is stunning and I’ve had so many compliments on it. I was a little anxious as it was my first lab diamond and I would not hesitate to purchase them again in the future. I needed to have the ring resized and was impressed with how easy and quick it was. Thanks so much - I will be back when I my bank account (and husband) allows!

Reply from Purely Diamonds
Amazing ring. My fiamce is super happy, very good price for an exceptional piece

Reply from Purely Diamonds
Amazing service, great communication & my fiancée absolutely loves her ring!
Would highly recommend

Reply from Purely Diamonds
Great service - great ring - great team = happy couple.

Reply from Purely Diamonds
Morning Stephanie,
Just to say my wife’s ring has arrived as scheduled this morning and she is in tears of joy , it’s beautiful just what we wanted it’s perfect !
Thankyou sooo much for a brilliant service from start to finish amazing x
Kind regards
Greg

Reply from Purely Diamonds
Excellent advice and service from Stephanie, she made a stressful decision nice and easy!

Reply from Purely Diamonds
My ring arrived this week and all I can say is WOW. I’ve followed Purely Diamonds for a while but finally committed to the ring I’ve wanted for ages. They offer a silver service delivery to try on a replica ring and this service for me was perfect, the ring arrived next day so I could get a feel for the diamond sizing and then I sent it back in the pre paid envelope and put my order in. The whole process was so easy and seamless.
My ring arrived a few weeks later and it’s just beautiful. I’m so pleased with my purchase and look forward to my next one in the near future. Thank you :)

Reply from Purely Diamonds
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