Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
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Review summary
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Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more
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When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more
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Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
Asks customers to review
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Reply from Pure Cremation
Thank you for your positive review and recommendation.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us!
Kind regards,
Pure Team
Very helpful on the phone went through…
Very helpful on the phone went through what the policy is for mum and dad
30 July 2026
Reply from Pure Cremation
Thank you for taking the time to share your experience.
Kind regards,
Pure Team
The whole process was quick and…
The whole process was quick and professional.
I chose to use Pure Cremation as my wife already had a plan with them.
30 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. It's good to know you found the whole process of setting up your plan quick and professional.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this great feedback.
Kind regards,
Pure Team
Great service
Great service. The person on the phone was very good. The only negative is that he kept repeating details that we had already gone over.
30 July 2026
Reply from Pure Cremation
Thank you for taking the time to share your experience. We're pleased that you found the overall service over the phone to be great. We also appreciate you raising where you think we could improve. This has been shared with the right team so we can take on any learnings.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing this feedback with us.
Kind regards,
Pure Team
Very clear took time to cover every…
Very clear took time to cover every detail made sure you understood fully
30 July 2026
Reply from Pure Cremation
Thank you for sharing your experience with us.
Kind regards,
Pure Team
So quick and easy to do online
So quick and easy to do online. Excellent reviews so was more than happy to proceed. Price was fantastic.
23 July 2026
Reply from Pure Cremation
Thank you for sharing this. We are so pleased you found our online process quick and easy, and that the price was fantastic.
Kind regards,
Pure Team
By being very informative and caring…
By being very informative and caring and efficient.
29 July 2026
Reply from Pure Cremation
Thank you for your lovely feedback.
Kind regards,
Pure Team
Able to speak to a person on the…
Able to speak to a person on the telephone who was very knowledgeable. Easy to arrange, pay for and get sorted.
27 July 2026
Reply from Pure Cremation
Thank you for your wonderful feedback! We're so pleased to know that you found our team knowledgeable and that the plan was easy to arrange.
Kind regards,
Pure Team
Not great
Not great, good and I am only responding to your request because of your persistance.
23 July 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review. We appreciate you responding, and we're grateful for your honest feedback. We acknowledge your comments about our review invitations and will take them into consideration as we continue to look at how and when we ask people to share their experiences. If there's anything else you feel we could improve, we'd be pleased to hear from you.
Kind regards,
Pure Team
Very helpful
Very helpful, explained everything. They were also very friendly. Would recommend
30 July 2026
Reply from Pure Cremation
Thank you! We are very grateful for your positive feedback and recommendation.
Kind regards,
Pure Team
From the first telephone call
From the first telephone call to obtain the plan , to actually having to use Pure Cremation.
I have been treated with care .
I can recommend Pure Cremation.
1 July 2026
Reply from Pure Cremation
Thank you for taking the time to share this. It's good to know that you felt cared for at every step, and it's wonderful to know you would recommend us to others.
Kind regards,
Pure Team
Purchasing Pure Cremation.
Lovely professional lady, who gave clear advice of purchasing my funeral plan. Swiftly completed. Very happy with Pure Cremation.
Policies arrived as planned.
30 July 2026
Reply from Pure Cremation
Thank you for your review. We're pleased that you received clear advice and that the process of purchasing your plan was swift.
Kind regards,
Pure Team
Reply from Pure Cremation
We're glad we could make this simple to arrange. Thank you for choosing us.
Kind regards,
Pure Team
Easy †o manage
9 July 2026
Reply from Pure Cremation
Thank you for sharing your positive experience.
Kind regards,
Pure Team
It was quick and easy and everything is…
It was quick and easy and everything is in place now for when my time comes which makes me feel at ease. My husband passed in June and Pure Cremation were used. They were very professional and looked after him until his cremation. They delivered his ashes to my home. They now have a special place with me. Thankyou
30 July 2026
Reply from Pure Cremation
Thank you for taking the time to share such personal feedback. Knowing that we were able to care for your husband with the professionalism and respect he deserved means a great deal. We're grateful you've chosen to place your trust in us once again.
Kind regards,
Pure Team
Really straight forward and simple to…
Really straight forward and simple to do.
I would recommend it to anyone
30 July 2026
Reply from Pure Cremation
Thank you for your positive recommendation.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your great feedback.
Kind regards,
Pure Team
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