On the Beach Reviews 

96,515
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,903 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward and easy booking process, often finding competitive prices for their holidays. Many people report having wonderful and enjoyable trips, appreciating the smooth service and clear information, leading many to book with them again. However, some customers noted significant issues with customer service, describing difficulties reaching human agents and receiving automated or unhelpful responses. Others encountered unexpected additional costs or pricing discrepancies. Furthermore, some reviewers experienced problems with flight delays, inconvenient transfers, or hotel misrepresentation, impacting their holiday experience.

What people talk about most

Booking process

People report ambiguous experiences with the booking process, with many finding it painless, easy to follow,... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many expressing satisfaction with their bookings... See more

Price

Clients share ambiguous opinions on price, with many reviewers consistently finding prices to be competitive,... See more

Service

Customers consistently note ambiguous experiences with service, with many reviewers praising the excellent... See more

Customer service

Users describe ambiguous interactions with customer service, with many expressing significant dissatisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

Easy to navigate from hotel to flights, paid for it but then had to go on easyjet flight to prebook seats and had to pay further money, why can't it all be done on booking. Until we go on holiday can'... See more

Company replied

Rated 4 out of 5 stars

Great location, right on the beach, nice pool, plenty of space. Venture outside of the hotel and expect to be hassled and never take their first price when buying anything…..or second or third for... See more

Company replied

Rated 4 out of 5 stars

Holiday was good, but downside was our flight at 11.55pm we had to checkout at 12noon, no time or place to rest properly. For a package holiday i think you should checkout 3 hrs before your flight ti... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(96,515)

18,291 reviews in the last 12 months

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Rated 2 out of 5 stars

When we got to our hotel the bar was…

When we got to our hotel the bar was closed permanently there was only a continental breakfast because the restaurant was closed we won’t be booking this hotel again

8 August 2026
On the Beach logo

Reply from On the Beach

Hi Paul,
Thank you for bringing this to our attention. We're sorry to hear that your experience did not meet your expectations.

We understand how disappointing it must have been to find that the bar was permanently closed and the restaurant was unavailable during your stay. We aim to provide accurate information about our hotels and their facilities, so we appreciate you highlighting this.

We have raised your feedback with our Hotel Supply Team, who will investigate this with the hotel and review the information we display to ensure it remains as accurate as possible.

Thank you for your patience and for sharing your experience with us.

The On the Beach Team

Rated 1 out of 5 stars

Disappointed with support service which…

Disappointed with support service which is non-existent. All AI automated responses via whatsap or phone number. You won’t get to talk to a person.
We have booked holidays for family of 4. One of the party couldn’t come due unforeseen circumstances. We found out just 24 h before flight. We can’t get refund but I was thinking that we can upgrade our board or room to use up moneys we paid for 4th person. It’s no way to we can discuss it as there are no real person and it is out of AI generated situations.
Hotel refers us back to Company we booked so it is catch 22 situation.
I won’t use this company ever again and will recommend against using it to family or friends.
Very disappointed.

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Kristina,

Thank you for taking the time to share your feedback with us.

We're sorry to hear about the difficulties you experienced with your booking and the challenges you faced when trying to contact us. We understand how frustrating this must have been, particularly given the circumstances surrounding the missing traveller and the limited time available before your holiday.

As a digital-first travel company, many of our services are designed to be accessed online to help customers manage their bookings quickly and conveniently. However, we appreciate that there are situations where customers would prefer more direct support, and we're sorry if this experience did not meet your expectations.

We understand your request regarding the payment made for the fourth traveller and your interest in exploring alternative options, such as an upgrade. While any changes, refunds, or amendments are subject to supplier terms and conditions, our team will review the details of your booking and consider what assistance may be available.

We value the feedback you've provided and will ensure your comments are shared with the relevant teams as part of our ongoing efforts to improve the customer experience.

Thank you for your patience and for bringing this matter to our attention.

Kind regards,
The On the Beach Team

Rated 1 out of 5 stars

My daughter booked a holiday separately…

My daughter booked a holiday separately for me and my partner who is just recovering from a stroke. She accidentally typed in the wrong email so I could not receive the booking reference. I have tried to contact them and cannot get through to anyone as I do not have my booking reference although the deposit has left bank account. My daughter even emailed them using her booking reference to explain to them what happened but she has not had a response either. I will not be using this company again as I cannot obtain my booking reference anywhere and this was a holiday to help my partner recover after his stroke

2 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for taking the time to share your feedback.

We're sorry to hear about the difficulties you've experienced and understand how concerning this situation must be, particularly given the importance of your partner's recovery and the need for certainty around your travel arrangements.

We appreciate how frustrating it would be not to receive your booking reference and to experience difficulties when trying to contact us for assistance. We understand the worry this can cause and regret any stress this may have added during an already challenging time.

We'd like the opportunity to look into this further. Please log in to your account and visit the Help & Support section, where you can contact our Customer Support team via WhatsApp. If you have any information available, such as payment details or your daughter's booking reference, our team will be happy to use these details to help locate your booking and assist further.

Thank you again for bringing this to our attention. We hope to have the opportunity to assist you and restore your confidence in On the Beach.

Kind regards,
On The Beach

Rated 3 out of 5 stars

It was good

Apart from the food, everything was great, the staff was very kind, attentive to the children, the hotel was clean but the food could be better, there are not many options for children or adults either, the raw vegetables every time we wanted to eat were spoiled, sour, probably cut a long time ago, we couldn't eat. The staff in the kitchen was quite less, because there wasn't enough cooked food for everyone.They said is max 3 drinks per person,

4 August 2026
On the Beach logo

Reply from On the Beach

Hi Ionut,

Thank you for taking the time to share your feedback with us.

We're sorry to learn that aspects of the dining experience did not meet your expectations, particularly the variety of food available for children and the quality of some of the salad items. We understand how important meal options are when travelling, especially for families, and we appreciate you bringing this to our attention.

It's encouraging to hear that you found the hotel clean and the staff friendly and attentive throughout your stay. We will be sure to pass on your kind comments.

As your holiday has now ended, we kindly invite you to submit your feedback via the feedback form on our website. This will allow our dedicated team to review your experience in more detail and liaise directly with the hotel where appropriate.

Thank you again for taking the time to share your experience. Your feedback is invaluable in helping us and our hotel partners continue to improve.

Kind regards,
On the Beach

Rated 5 out of 5 stars

Excellent service

Excellent service, cheapest price by far for the same hotel with other providers. Will use ago and recommend to others. 5*

8 August 2026
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Reply from On the Beach

Thanks Craig — delighted you found the best price. We’d love to book your next holiday 😊 The Team at On the Beach

Rated 1 out of 5 stars

Wife’s died and getting her money is a nightmare

My wife had booked a holiday with on the beach and unfortunately she passed away ,

On the beach passed me to Ryanair for the flights yet they were booked with on the beach so they were happy to take my wife’s 1200 quid but when it comes to claiming it back i m having to jump through hoops ,

As if your wife dieting isn’t bad enough I’m now having to spend countless hours chasing my wife’s money back ,

All you get is a web chat .

I will never use on the beach again and I recommend that others chose the same option

MYB14734853B

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Adam,

Firstly, we'd like to extend our sincere condolences for your loss.

In certain bereavement situations, Ryanair may offer a refund or travel voucher if travel is due to take place within 10 days of the claim. These requests are only considered when the deceased person is either travelling on the booking or is a close family member of a passenger, such as a spouse, parent, or child.

Claims must be submitted directly to Ryanair along with supporting documentation, such as a death certificate. Sadly, On the Beach is unable to make this application on your behalf.

We would also strongly suggest contacting your travel insurance provider, as they may be able to assist with recovering costs relating to any holiday arrangements that can no longer be used.

If you need any further assistance with your booking, please don't hesitate to contact our Customer Support team, who will be happy to help where possible during this difficult time.

We appreciate this is an incredibly difficult time and hope this information is helpful.

Kind regards,
On the Beach

Rated 1 out of 5 stars

My family had a booking (2 adults and 2…

My family had a booking (2 adults and 2 children) fully paid for. My dog became unwell and one of us needs to stay at home with him to administer medication and look after him. I tried to change myself with my stepson so he could take my place. On the Beach would not do this and would not budge an inch on it. No help to me at all. So we have had to buy a completely new flight for my stepson. There is no refund or concession for my flight which I assume will be resold. So disappointing and added stress on top of not being able to go on holiday and also looking after a sick dog. Will never use again.

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Submitted a change name request

Submitted a change name request, got told would be dealt with within 48 hours. It’s now double that and it’s still saying waiting for an agent to pick it up. Can’t speak to an actual human as everything on the chat is AI generated. I really don’t fancy the 8 hour round trip just to turn up at their offices. Never again will I book with them which is a shame as I have used them for years but it is now just far too difficult

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Simple easy booking

Was so easy to manage and get about the website. Easy to book and fab prices

6 August 2026
On the Beach logo

Reply from On the Beach

Thanks Jason — glad it was easy and fab prices. The Team at On the Beach

Rated 1 out of 5 stars

Mis-sold Holiday

I am in contact with citizens advice who have recommended that I urgently contact ABTA to complain with them.
Your membership ABTA is P8849, is this correct ?

My complaint has been on-going with you since May 2026.
In your automated email, I was offered a holiday voucher which works out at £31.25per person. What an insult.

I will NEVER use you again.

27 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 3 out of 5 stars

Typo corrected

It has taken over a week to sort but email was faster. Finally corrected my typo so im happy. I just wiah there was an easier way but its sorted. Dont panic im a panicker it took a week but got sorted
Reply: i confirm it hss now been sorted. Thsnks
Ps. I think you should chsnfe your online booking so typo errors can be amended without asking you. Its scary to think that they could refuse your hotel bevause i made a one letter typo error amd waiting a week for reply. But its sorted. Thankyou

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

We had the absolute best time on our…

We had the absolute best time on our trip to Tenerife! Booking through the On The Beach app made the whole process completely seamless and stress-free. A massive highlight of the holiday was visiting Siam Park—it was truly incredible and a must-do if you're in the area! Everything went smoothly from start to finish, and we’re already looking forward to booking our next getaway through On The Beach. Highly recommended!

29 July 2026
On the Beach logo

Reply from On the Beach

Thanks so much, Roxana — we’re thrilled you had the best time in Tenerife! Great to hear the app made everything seamless and that Siam Park was a highlight. We can’t wait to help you plan your next getaway with On the Beach. See you again soon! 🌞

The Team at On the Beach

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