On the Beach Reviews 

96,445
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

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TrustScore 4 out of 5

96K reviews

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3.8

All reviews

(96,445)

18,220 reviews in the last 12 months

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Rated 5 out of 5 stars

Amazing team

So have booked with on the beach over the last few years never had any issues with booking or when actually on holiday that was till this year when hotel we booked had a major issue with bedbugs and I had to book me and my family in to a Airbnb this was by no fault of on the beach only the hotel itself. So after moving I reported issue to on the beach who with in a few days and a few emails I received a full refund for my hotel was unbelievable how professional they were listening to my issue. Yes u do need to send a few emails yes you do need to provide pictures as evidence but was so easy to do and like said they listened and were understanding and so apologetic would 100 % still be using on the beach for my next holiday. Would also like to personally thank Connor Ada and Michele for dealing with my issue for me and your recommendations? For our next holiday.

4 August 2026
Unprompted review
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Reply from On the Beach

Hi David,

Thanks so much for sharing this — we're really sorry you and your family had to move because of the hotel's bedbug issue, but pleased Connor, Ada and Michele could help secure a full refund and some handy recommendations. Appreciate you sending the photos and details — it made resolving things much easier. We look forward to helping with your next holiday 👏

The Team at On the Beach

Rated 1 out of 5 stars

Cannot get any help with an amendment, have wasted hours with chat bots and AI

I have spent hours trying to resolve a partial cancellation as 2 of our party are unable to travel due to family terminal illness. I appreciate flights are not refundable so was attempting to just cancel the hotel element, and as instructed by on the beach was to re-book just the hotel for the remaining passengers. I needed to know the costs involved before finalising the cancellation, after several failed attempts and going round in circles with the chat bot a ticket was raised with the support team. I followed their instructions which clearly stated : You will receive a full breakdown showing what you've paid, whats refundable, cancellation fees, and final refund amount.
I followed the steps waiting to get to the breakdown only to receive a final message to say : Your hotel has been cancelled. I am absolutely fuming I NEEDED TO KNOW THE COSTS BEFORE CANCELLING!! My request was raised as needing to know costs. The remaining payment is due to be taken tomorrow and I have absolutely no idea what we will be charged or refunded. There is no actual human to talk to at this company, I suspect that the support team are actually just AI. When a ticket is raised with chat bot an email comes through within seconds with instructions. However when you reply to the email for clarification you do not get a response.

UPDATE: your response says sorry, contact live chat for help: did you not read my review!! Live chat and support team were no help - just chat bot followed by further AI response. I have emailed support already and have had no response to 3 emails since Thursday evening( it’s now Saturday) so basically an absolute waste of time response to this review, generated by AI

WARNING : do not book with on the beach if there is any chance whatsoever you may require help or support from an actual Pearson. Do not do a group booking if there is any likelihood that a member of the group will be unable to travel. You will have to cancel the entire booking and won’t get any help

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi, Angela

Thank you for taking the time to share your feedback.

We're sorry to hear about the difficulties you experienced with your booking cancellation and understand how important it is to have clear information about any charges before making a decision.

We appreciate your concerns regarding the communication you received and the cancellation process. To allow us to review your booking in full and provide clarity on any charges, refunds, or outstanding balances, please contact our team via Manage My Booking or live chat.

Thank you again for bringing this to our attention. Your feedback is valuable and helps us continue to improve our service.

Kind regards,
The On the Beach Team

Rated 1 out of 5 stars

Misadvertised Resort Facilities and Extremely Poor Customer Service

Our resort was falsely advertised as having facilities that were not actually available, with the alternatives extremely difficult to access due to the unsafe surroundings.

I contacted On the Beach immediately, yet it took five days of vague, slow responses before compensation of less than 10% of my holiday cost was offered. After I questioned this, they more than doubled it as a “gesture of goodwill” and said it would be refunded to my original payment method.

Even receiving the agreed refund has become an ordeal. The app shows a different card to my original payment method, yet they refuse to change it despite having a process for alternative refund details if a bank account has been closed. Unable to utilise this process due to not having a letter from the bank.

Customer service has been appalling: 7+ hours between WhatsApp replies, chats closed before I could respond, messages at 1:30am. Unable to access the phone line due to an “error” with my date of birth and live chat advertised as open until 7pm yet stating it is closed at 2:48pm on a Friday when connecting to an advisor. I’ve now submitted a formal complaint and could wait up to 28 days.

What should have been support for an issue caused by their own incorrect advertising instead caused stress throughout my holiday and beyond. I would not book with On the Beach again.

7 August 2026
On the Beach logo

Reply from On the Beach

Thank you for taking the time to share your feedback. We are truly sorry to learn that aspects of your experience, including the resort facilities and subsequent refund process, did not meet your expectations.

We understand how unpleasant this situation has been and sincerely apologize for the inconvenience caused. Please be assured that your concerns have been escalated and are being reviewed by the relevant teams. We are currently working to resolve the refund payment issue and will continue to provide updates directly to you as our investigation progresses.

At On the Beach, we value all customer feedback as it helps us improve our service, and we appreciate the opportunity to address your concerns. Thank you for your patience and understanding while we work towards a resolution.

Kind regards,
On The Beach Team

Rated 5 out of 5 stars

Holiday booking

Very easy to manoeuvre the website and find a reasonably priced package holiday

6 August 2026
On the Beach logo

Reply from On the Beach

Thanks! Glad our site helped. The Team at On the Beach

Rated 1 out of 5 stars

Here is your updated review with your…

Here is your updated review with your requested additions smoothly integrated and kept consistent in tone:



Title: Avoid – One of the Worst Holiday Experiences We’ve Had

⭐☆☆☆☆

I would strongly advise anyone considering booking with this company to think twice.

We stayed at the Bella Vista Hotel & Resort in Monastir, Tunisia, and from the first night the holiday was a disaster. Our air conditioning leaked water and never worked properly, leaving our room at around 29°C for the duration of our stay despite it being reported immediately. We were travelling with an infant, making this completely unacceptable.

The following day we found a cockroach in our room. Reception took over an hour to respond, and when I requested a room change because we had a baby, I was told there were no rooms available and was dismissed by staff.

The cleanliness throughout the hotel was appalling. We saw ants infesting one of the bars, broken glass left around the pool, repeated loss of running water, and generally poor hygiene standards. The food was the same every day with very little variety, and our “garden view” room bore little resemblance to what had been advertised.

One member of staff even asked me to bring them alcohol, which I found completely unprofessional. I was also shocked to see a monkey chained around its neck and kept in a cage on display.

To make matters worse, the hotel was advertised as having facilities such as a spa and nightclub, but these have reportedly been closed for years. In my opinion, this is misleading.

What disappointed me most was the customer service. I tried to contact the company every single day while I was still in resort. The WhatsApp service was extremely difficult to use and I was constantly redirected through automated menus. You are forced to select “Excursions and Promotional Extras” just to reach a human agent, which is the only way to get through. This process is painful and frustrating when you are trying to report serious issues. The telephone number provided was fully automated, my emails went unanswered, and I have screenshots showing all of this.

Despite all of my efforts, the company later claimed I had only contacted them at the end of my holiday and used this as the reason to reject my complaint. That simply isn’t true. I reported issues to the hotel throughout my stay and repeatedly tried to contact the company directly. Even worse, my complaint was closed by an agent with no resolution while it was still ongoing.

After everything that happened, I was offered only a £100 voucher towards another holiday instead of a meaningful resolution.

I have photographs, videos and screenshots supporting everything I have described.

I cannot recommend either this hotel or the way this company has handled my complaint. Based on my experience, I will not be booking with them again. If there was a way where I could post all images of the hotel and chat I would.

30 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for bringing these concerns to our attention. We are sincerely sorry to hear that your recent stay at the Bella Vista Hotel & Resort did not meet your expectations and that you experienced difficulties obtaining support while you were in resort.

We take feedback of this nature very seriously, particularly when it relates to accommodation standards, cleanliness, and the accuracy of the information provided before travel. We appreciate you sharing your experience, and we are currently reviewing the concerns raised with our accommodation partners to ensure they are investigated thoroughly.

We would welcome the opportunity to review the evidence you have gathered and gain a better understanding of the issues you encountered. To enable us to investigate this fully and provide a meaningful response, please contact us via our support team using the link below:

https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265

Thank you again for taking the time to share your feedback. We regret the disappointment caused and hope to have the opportunity to restore your confidence in our service.

Kind regards,
The On the Beach Team

Rated 5 out of 5 stars

I had an issue with my bank account

I had an issue with my bank account. My final payment was due today and I couldn’t do anything on the app as the hotel wasn’t free cancellation and said it cannot be changed and if the final payment was missed the full holiday would be cancelled. But then I got talking to Lisa and she helped me without hesitation and we got our payment moved forward a few days. Thank you very much Lisa.

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks so much, Shane — lovely to hear Lisa could help move your payment dates and sort that for you. We’re glad everything’s now in hand so you can enjoy your holiday stress-free. Have a brilliant trip! 😊

The Team at On the Beach

Rated 1 out of 5 stars

The hotel was dirty, sleazy and miserable staff, awful food.

The hotel was dirty, we had the largest cockroach we have ever seen in our room. 2 of the five slides didn’t work, the rep and hotel staff were creep and sleazy, the staff were also rude and miserable, the food was awful.

31 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Suzanne,

Thank you for taking the time to share your feedback. We are truly sorry to hear about your disappointing experience during your stay. The cleanliness issues you described, including the presence of a cockroach, are completely unacceptable and not reflective of the standards we expect from our partner hotels.

We also regret that the facilities, such as the slides, were not fully operational and that you found the staff to be unprofessional and the food unsatisfactory.

Your comfort and satisfaction are our top priorities, and we apologise for any distress this stay may have caused.

If you would be willing to provide us with your booking details, we would like to discuss this further and see how we can make amends for your experience.

Thanks,
On The Beach

Rated 1 out of 5 stars

I would never book with on the beach…

I would never book with on the beach ever again and most definitely would not recommend!! You can’t contact them it’s all by chatbot which never help! I had nothing but problems while we was away to find we could bit her through for help or advise! Still trying to contact them now ok back and am banging head against brick wall an absolute joke! Says 24/7 help on WhatsApp then states no live chat! DO NOT USE OTB

7 August 2026
On the Beach logo

Reply from On the Beach

Hi Gemma,

Thank you for taking the time to share your feedback.

We're sorry to hear that you found it difficult to get the support you needed and that your experience with the chatbot did not meet your expectations. We understand how important it is to have access to helpful and effective support, particularly while you're away.

Your feedback is valuable to us, and we will ensure it's shared with the relevant teams as we continue to improve our customer experience.

Thank you again for bringing this to our attention.

Kind regards,
The On the Beach Team

Rated 4 out of 5 stars

On the beach have kept us updated every…

On the beach have kept us updated every step off the way on our holiday from booking it to arriving back home

6 August 2026
On the Beach logo

Reply from On the Beach

Thanks Peter — glad we could keep you informed from booking to home ☀️. Cheers, The Team at On the Beach

Rated 1 out of 5 stars

Payments dispute, no reply to email!

Payments made dont add up between my bank and the payment history, the final balance is due in 5 days, I don't want to over pay and I have emailed them with proof of payment after 3 days still no reply. Edit: I have sent them my details as requested on the first reply and still no one has reached out. As stated in my original email I have used live chat and sent an email now 5 days with no reply!!!!!

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Kirsty,

Thank you for taking the time to share your feedback.

We understand how important it is to have clear information about payments and appreciate your concerns. To ensure we can review your booking details securely and provide the right support, we recommend contacting our team via live chat through our website.

Our team will be able to look into your payment query directly and assist you further.

Thank you again for bringing this to our attention.

Kind regards,
On the Beach

Rated 5 out of 5 stars

I have been having the worse experience with the OTB BOT, but finally got through to a human, thank the Lord for Human intervention

I have been having the worse experience with my onthebeach booking as I couldn't get past their BOT. After 20 times of trying I got through to Rio, and she put some faith back into me for my holiday booking. All I wanted was to get a refund for my cancelled Ryanair flight. She has now escalated this up to the right team. Im still waiting on the mail from them and the refund before I can manually book a BA flight to bring me home from Gran Canaria
So thank you Rio for be a Human and not a BOT. What would we do without Human intervention....

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're really pleased Rio was able to help and show the human side — she’s a star. Sorry about the BOT trouble and the Ryanair cancellation; we hope the refund comes through soon so you can book your BA return from Gran Canaria without stress. Thanks for your patience — we’d love to help with your next trip 😊

The Team at On the Beach

Rated 1 out of 5 stars

Booked adult only hotel and was downgraded

I booked this holiday in January for 2 adults, specifically choosing and paying for a 5-star, adults-only, all-inclusive hotel. This was an important part of my booking decision, and I paid for the holiday based on the standard and experience that was advertised.

However, instead of the hotel I booked, I was downgraded to a poor-quality, shabby hotel that accommodated families, which was completely different from the holiday I had paid for and expected.

The replacement accommodation did not provide the same standard, atmosphere or facilities as the original 5-star adults-only hotel. Being placed in a family hotel also significantly changed the nature of the holiday I had specifically chosen.

I was extremely disappointed that, despite booking and paying for a 5-star adults-only experience months in advance, I was given accommodation of a substantially lower standard.

My birthday was ruined by this experience

21 January 2026
Unprompted review
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Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Fab prices

This is the 3rd holiday/ break with on the beach this year and prices are always brilliant! Excellent service, easy to book and lots of information and so far the holidays have been amazing

6 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Thrilled you’ve returned three times this year — great the prices and booking worked well. Happy to help with your next break 😊 The Team at On the Beach

Rated 1 out of 5 stars

Won’t be using on the beach again

Won’t be using on the beach again , not the Hoilday we thought we was getting and zero help from on the beach either !

4 August 2026
On the Beach logo

Reply from On the Beach

Hi Lewis,

Thank you for taking the time to share your feedback.

We're sorry to hear that your experience with us did not meet your expectations and that you felt unsupported during your holiday. We understand how important it is to have confidence that help is available when you need it.

If you'd like us to review your concerns further, please contact our team via Manage My Booking so we can look into your experience in more detail.

Thank you again for bringing this to our attention. We value your feedback and appreciate the opportunity to review your concerns.

Kind regards,
The On the Beach Team

Rated 1 out of 5 stars

First and last time we will ever use

First and last time we will ever use.Being a third party supplier you cannot trust this company. Have cancelled our holiday with only 4 days to go. Awful communication and you can't get through to talk to anyone. They then take 3-5 days to give your money back,so you can't book another holiday. Thank you on the beach for ruining an abroad holiday I haven't had in 20 years.

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Absolutely shocking service

Absolutely shocking service! My Dad is in hospital on end of life care and therefor we couldnt go on our trip to celebrate our 22nd wedding anniversary and they dont give a damn! Very inconsiderste considering the circumstances. Will never use again!

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for taking the time to share your experience with us.

We're sorry to hear about the difficult circumstances surrounding your father's illness and appreciate how important compassion and support are during such a challenging time. We regret that your experience with our service left you feeling let down.

We'd welcome the opportunity to review your case further. Please log in to your account and access the Help & Support section, where you can contact our team via WhatsApp so we can look into this for you.

Thank you again for your feedback. Our thoughts are with you and your family at this difficult time.

Kind regards,
The On the Beach Team

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