On the Beach Reviews 

96,324
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

96K reviews

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3.8

All reviews

(96,324)

18,094 reviews in the last 12 months

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Rated 5 out of 5 stars

Nikki got us a refund after spending…

Nikki got us a refund after spending one night in a hell hole. She was very quick about it and polite the whole couple of days it took. Thank you Nikki 👏

6 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Glad Nikki sorted the refund quickly and politely after that awful first night. We’re here when you’re ready to book again 😊

The Team at On the Beach

Rated 1 out of 5 stars

Poor experience with booking on the…

Poor experience with booking on the beach.
What's meant to be an enjoyable experience booking a holiday,has been extremely stressful. Still no confirmation after nearly 48hrs but being bombarded by emails saying book seats with Ryanair at an extra price even though we have not received a passcode for the airline yet and messaging constantly saying you will miss out on your holiday.
Live chat link non existent, so can't speak to anyone. Will not use again.

6 August 2026
Unprompted review
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Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

On the Beach are terrible

On the Beach are great at selling holidays, but terrible when something goes wrong. They moved our return flight forward by six hours, but we couldn't contact anyone to try to move times or days to get that part of our holiday back. Their automated system was useless and didn't help at all.
Once at the hotel we encountered nothing but issues with room doors not locking and safes not working. Our in resort rep refused to help and blamed hotel staff, who in return blamed the rep.
We have attempted to complain, but they pass us back to the hotel and take no accountability.
I would now always pay extra for a human travel agent to book my holiday.
I wouldn't recommend On the Beach to anyone. Absolutely rubbish

1 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,Hayley

Thank you for taking the time to share your feedback. We are truly sorry to hear about the difficulties you experienced with your flight change and the issues you encountered at the hotel during your holiday. We understand how frustrating and disappointing this must have been for you.

We also regret that you felt unsupported by our in-resort representative and that your concerns were not resolved while you were away. Please know that your experience is important to us, and we want to ensure it is properly reviewed.

As your holiday has now ended, we kindly ask you to submit your feedback using the official complaints form on our website. This allows our dedicated team to investigate your concerns thoroughly with the hotel and our partners to understand what went wrong and how we can improve.

Thank you again for bringing this to our attention. We appreciate your patience and the opportunity to address your concerns.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Easy to book

Easy to book. Competitive price.

30 July 2026
On the Beach logo

Reply from On the Beach

Thanks Jacqueline — pleased it was easy and good value 😊 The Team at On the Beach

Rated 3 out of 5 stars

Overall it was a nice place to stay

Overall it was a nice place to stay.

Let’s start with the positives:
- Good location with easy access to the train/bus station
- Walking distance to the BioParc Zoo & also Miramar Shopping Centre
- Beach nearby, lots of restaurants, pubs, cafe’s, supermarket shops, and shisha bars all near by within walking distance
- The hotel has nice staff that are helpful, the cleaners clean once each day and do a great job, the entertainment staff are lovely to speak to
- The buffet had a variety of food which was lovely
- Really cheap and affordable prices everywhere

The not so positives:
- The hotel being classed as 4 stars is a stretch it should really be 3 stars as it does look slightly outdated
- The room had practically no plug sockets except for the socket for the TV and mini fridge and then just the one in the bathroom so having no where to charge our phones / devices other than the bathroom or by unplugging the tv wasn’t ideal
- You need to pay to use and rent the Safe, I’m not sure if this a popular thing but I’ve travelled a lot and it’s the first time I’ve come across this
- The happy hour should include the pool bar as well
- The pool is small and there aren’t enough lounge chairs given the size of the hotel which is weird given that it’s a “4 star” hotel. You’d expect to be at least 2 pools or one big one but that’s not the case. So it was frustrating having to wait until someone left and quickly trying to find a lounge chair.

Overall I would recommend this place if you want somewhere budget friendly and aren’t too picky with things and if you’re someone that doesn’t mind too much where you sleep as long as your maximising your holiday stay with other things.

18 July 2026
Unprompted review
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Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 3 out of 5 stars

Not best pleased

Not best pleased, feel the initial price is to get you in to booking, booked around midnight to recieve a email 5 minutes later saying the price had gone up £6 per person which I accepted and then before confirmation in the morning at 8 recieved another email saying the price had gone up yet again £42 per person which is a lot when there is 8 in my party… so it had gone up twice before I had even got confirmation which is abit poor and funny that love holidays had the same holiday on for the same price that night before (the price I ended up paying that is) I had decided to use on the beach as it was so much cheaper. So slightly annoyed but the booking process was straight forward so I have still given it a 3 star rating “.

6 August 2026
Rated 5 out of 5 stars

From searching for our holiday through…

From searching for our holiday through to booking the whole experience was straight forward and easy. Managed to get exactly what we wanted at good price. I checked other web sites but found On the Beach the best one for us.

5 August 2026
On the Beach logo

Reply from On the Beach

Thanks, Tammie — thrilled the search and booking were straightforward and you found exactly what you wanted at a great price. Glad we came out on top after checking other sites. Have a fantastic holiday! The Team at On the Beach

Rated 5 out of 5 stars

Amazing support.

Amazing support.

We had a holiday booked to go to Turkey with our children.
Unfortunately my husband was diagnosed with cancer and we were told that treatment needed to start straight away and flying would not be safe.
We contacted On the Beach and sent over a letter from the hospital team, explaining why we couldn’t travel.
Within an hour of sending the email we received an offer for the full refund! Minus £2.50 per person.

We have got our money back and couldn’t be more grateful with the support this company has provided us.

We would like to thank the On the Beach team again and we will be booking with you again in the future.

Many thanks
Victoria

25 July 2026
Unprompted review
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Reply from On the Beach

Hi Vicky — thank you for your kind words. We're so sorry to hear about your husband's diagnosis and glad we could quickly sort the refund for your Turkey holiday so you and your children can focus on his treatment. It means a lot to hear you're grateful, and we'd be honoured to help you book again when the time's right. Wishing you all the very best. 🌷

The Team at On the Beach

Rated 3 out of 5 stars

Definitely not a 5star hotel

Definitely not a 5star hotel
great location & site. Gardens immaculate but food is a let down.
Drinks all served in plastic cups (only lobby bar will give you glass and you have to stay there to drink it)
Ice creams is only available a couple hours of the day . No cocktails around the pool .
Main water slide was broken while we was there .
Most random breakfast options every day - roast potato's, rice pudding and soups !

5 August 2026
On the Beach logo

Reply from On the Beach

Hi Miss Newman,

Thank you for taking the time to leave your review. We're sorry to hear your holiday didn't meet your expectations. We appreciate how disappointing it must have been to experience issues with the food quality and variety, drinks service, and facilities such as the water slide being out of order. We also understand your frustration with the breakfast options and the limited availability of ice cream and cocktails around the pool.

As your holiday has now ended, if you'd like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This will allow the relevant team to review your booking and investigate the issues you've raised with the hotel.

https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265

Thank you again for sharing your feedback.
On the Beach Team

Rated 5 out of 5 stars

Very easy to book and easy to navigate…

Very easy to book and easy to navigate website. I like you can add bags at the beginning of the search for a true reflection of price, much better than the likes of love holidays!! Cheaper on price compared to Tui, EasyJet and Love holidays.

5 August 2026
On the Beach logo

Reply from On the Beach

Thanks Clare — brilliant to hear the site was easy to use and the add‑bags option gave a true price upfront. Glad we beat TUI, EasyJet and Love Holidays on price. Hope we can help with your next getaway soon 🌞

The Team at On the Beach

Rated 1 out of 5 stars

I tried to get support whilst in resort…

I tried to get support whilst in resort which was a nightmare. There should be better access to help. I felt me and my family were stranded in a hotel that wasnt up to scratch. Cockroach hotel

5 August 2026
On the Beach logo

Reply from On the Beach

Hi,Lyndsey

Thank you for sharing your experience with us. We’re truly sorry to hear that you and your family felt stranded and that the hotel conditions were not up to standard, especially with the presence of cockroaches. We understand how distressing and disappointing this must have been during your holiday.

While we do have an In-Resort Team available to assist guests during their stay, we regret that you found it difficult to get support at the time. Now that your holiday has ended, we would encourage you to submit your feedback using the feedback form on our website. This will enable our dedicated team to review your concerns in detail and investigate the issues with the hotel.

Thank you again for bringing this to our attention. We appreciate how upsetting this situation was and are here to support you through the feedback process.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

I always book through this company for…

I always book through this company for all my holidays, easy navigation through the app, selection and filtering. All information in one place and easy to find. 5 stars from me ✈️ ☀️

5 August 2026
On the Beach logo

Reply from On the Beach

Thanks Joanne — brilliant to hear the app, filters and info made booking easy. Glad you always choose us. See you for your next holiday! 😊
The Team at On the Beach

Rated 3 out of 5 stars

As we haven’t yet been I will have to…

As we haven’t yet been I will have to review again on our return, however at this point we are really disappointed that after booking our holiday then wanting to upgrade the very next day to “all inclusive” online (as you can never get to speak to anyone) the stress of trying to get a chat bot to realise you cannot upgrade your board basis without being instructed to change your room type (the very room you have chosen and already paid extra for) then you are going to be charged even more for?
Honestly it is so disappointing that On the Beach do not have a system that allows you to receive a call from a human when clearly your chat messages are clearly not achieving anything.
A holiday is supposed to relax you!

5 August 2026
On the Beach logo

Reply from On the Beach

Hi David,

Thank you for sharing your feedback with us. We sincerely apologise for the frustration and stress you experienced while trying to upgrade your holiday booking to an all-inclusive package. We understand how important it is for our customers to have a smooth and straightforward process, especially when it comes to something as special as a holiday.

We regret that our online system and chatbot did not meet your expectations and that you found it difficult to get the assistance you needed without speaking to a human representative. Your comments about the upgrade process and the additional charges are very concerning to us, and we will be reviewing these issues internally to improve our service and communication.

Please know that your holiday experience and satisfaction are very important to us, and we want to help resolve this matter for you. If you would be willing to contact our customer service team directly, we will do our best to assist you personally and ensure your concerns are addressed.

Thank you again for your honest feedback. We hope to have the opportunity to restore your confidence in On the Beach and help make your holiday as relaxing and enjoyable as it should be.

Kind regards,
The On the Beach Team

Rated 2 out of 5 stars

Explaining my enquiry to a Ai chat was…

Explaining my enquiry to a Ai chat was the hardest thing I've ever done. It couldn't understand my problem and I tried to explain multiple times but got no where. In the end I gave up and vowed I wouldn't be using on the beach again

5 August 2026
Rated 1 out of 5 stars

I rarely leave negative reviews

I rarely leave negative reviews, but unfortunately I feel compelled to share my experience.

I booked a package holiday with On the Beach as a single parent travelling with my 9-year-old son. I had saved for several years for this holiday, so it was something we were both really looking forward to.

Unfortunately, the holiday did not reflect the description provided when booking. During our stay we experienced numerous issues, including advertised facilities that were unavailable or unusable, a leaking indoor pool area, spa and wellness facilities that were either closed or not functioning properly, unpleasant sewage-like smells around parts of the resort, poor maintenance of facilities, unreliable Wi-Fi, and a children’s entertainment programme that lacked structure and clear communication.

I reported these concerns while I was away and provided photographic and video evidence. Although On the Beach acknowledged my complaint and increased their offer from £150 to £250, this has still not been reflected correctly in my account, which continues to display a £150 voucher. This has only added to my frustration and has left me with little confidence in how my complaint has been handled.

The most disappointing part has been the complaints process. It has been difficult to communicate with the complaints team, there is no straightforward way to reply to complaint responses, and I have found the process unnecessarily stressful. As I explained to them, I do not intend to book with On the Beach again following this experience, so a voucher is not meaningful compensation. I requested a partial monetary refund instead, but this was refused.

I appreciate that On the Beach did review my complaint and increase their offer, but I don’t feel the final outcome fairly reflects the overall impact the issues had on our holiday or the amount I paid.

As a single parent, this holiday represented years of saving and was meant to be a special break for my son and me. Sadly, the experience and the way my complaint has been handled have left me with very little confidence in booking through On the Beach again and have affected my confidence in booking another package holiday in the near future.

Based on my experience, I would think carefully before booking through On the Beach.

8 April 2026
Unprompted review

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