On the Beach Reviews 

96,431
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

96K reviews

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3.8

All reviews

(96,431)

18,165 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick &Easy

Great price
Quick&Easy

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks — glad you found a great price and that booking was quick & easy 😊. The Team at On the Beach

Rated 4 out of 5 stars

I had to cancel my holiday due to…

I had to cancel my holiday due to family bereavement and they were so help and processed my refund. Excellent customer service, keep it up.

5 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Sorry for your loss — glad we could help with the refund. Take care. ☀️ The Team at On the Beach

Rated 5 out of 5 stars

Highly recommended

We’ve booked our holidays with On The Beach for years and have always been very happy with the service we’ve received. Queries are dealt with efficiently, their prices are extremely competitive and we will continue to book with them for the foreseeable future.

7 August 2026
On the Beach logo

Reply from On the Beach

Thanks Samantha — we’re so pleased you’ve enjoyed our service over the years. Happy to hear our team, fast responses and competitive prices keep you coming back. We look forward to helping with your future holidays 🌞. The Team at On the Beach

Rated 5 out of 5 stars

Booked with OTB and the whole process…

Booked with OTB and the whole process was absolutely painless! I loved how easy it was to pay in instalments.

As we got closer to the holidays, I’ll admit I started to feel a little nervous because we’d booked with a “low budget” holiday company. But honestly, I had absolutely nothing to worry about!

✈️ Flights were on time
Ryan Air - Dublin to Dalaman
🚐 Transfers were next level
🏨 And the hotel… EXCEPTIONAL!
AES Club Hotel

From start to finish, everything was so smooth. OTB completely exceeded our expectations, and I have bookes with them again!

20 July 2026
On the Beach logo

Reply from On the Beach

Thanks so much, Fiona — that’s wonderful to hear! Glad the instalments made things easy and that your Ryanair flight to Dalaman, transfers and the AES Club Hotel all went smoothly. Delighted we exceeded your expectations ☀️. We’d love to help plan your next escape when you’re ready.

The Team at On the Beach

Rated 5 out of 5 stars

It was simple and easy and the…

It was simple and easy and the installment option was better especially when you don’t take the direct debit if the amounts been payed before

7 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're glad the instalment option helped — great to hear it made booking easier 😊 The Team at On the Beach

Rated 1 out of 5 stars

I can’t contact you have no telephone…

I can’t contact you have no telephone number I can’t get my flight verified I am a person of older age who is not familier with AI or PCs and IPhones iam frustrated and am about to cancel unless you sort this out and book with someone who will speak to me

7 August 2026
On the Beach logo

Reply from On the Beach

Hi, John

Thank you for sharing your feedback with us.

We're sorry to hear that you found it difficult to access support in a way that worked for you. We understand that not everyone is comfortable using digital channels, and we appreciate your concerns.

As a digital-first company, we provide support through live chat and WhatsApp, allowing our teams to assist customers quickly and securely. We appreciate your feedback and will ensure it is shared with the relevant teams as we continue to review and improve our customer experience.

Thank you again for taking the time to leave a review.

Kind regards,
Onthebeach

Rated 5 out of 5 stars

Great hotel location and good stay

We had a great time we came and got an upgraded room. The staff at the hotel were very pleasant and helpful. We are returning customers to this hotel and I will say that we found the food a lot better this time, nearly everything we had was hot not the usual lukewarm.

7 August 2026
On the Beach logo

Reply from On the Beach

Thanks Debbie! Delighted you enjoyed the upgraded room and found the hotel staff so helpful. Great to hear, as returning guests, the food was much hotter this time — lovely to read. Hope we can help plan your next stay soon 😊

The Team at On the Beach

Rated 1 out of 5 stars

The worst experience I have ever had

The worst experience I have ever had , the only thing that went ok was the transaction of them taking my money.The hotel belvita in Greece was like an old butlins camp , the rooms are in a very bad state of repair and dirty , the food was very basic and the pool area was in a state of disrepair, no sun protection around the pool. We got there at 11 pm went to the room then went straight to ask reception to change our rooms, only to be told that it wasn’t possible and go back the following morning. The next morning we went back only to be told that there wasn’t any other rooms and any complaints would be passed on but we couldn’t talk to anyone. We have emailed on the beach several times and we haven’t yet received a reply, also we emailed the hotel and haven’t had a reply . Which ever way we have tried to talk to
Someone we have had no answers . We were only in the hotel one night then
Had to leave the very next morning. Please don’t go to this hotel you will be very disappointed.

1 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi, Corrina

Thank you for taking the time to share your feedback.

We're sorry to hear that aspects of your hotel stay, including the room condition, cleanliness, food, and facilities, did not meet your expectations. We also understand your frustration regarding the difficulties you experienced when seeking assistance during your holiday.

As your trip has now ended, we invite you to submit your feedback via the feedback form on our website so that our dedicated team can review your concerns in detail and liaise with the hotel where appropriate.

Thank you again for bringing this to our attention. We value your feedback and appreciate the opportunity to review your experience.

Kind regards,
The On the Beach Team

Rated 1 out of 5 stars

Terrible !!!! AVOID!!!

Your advertising stated that this hotel offered a full Ultra All Inclusive experience, round‑the‑clock food options, multiple à la carte restaurants, a 24‑hour lobby bar, imported drinks, daily entertainment, extensive food courts, patisserie access, and premium service levels. None of this was delivered.

The reality at the hotel was significantly inferior:

1. Food & Drink Access Was Not Ultra All Inclusive
- The patisserie was only open **3pm–5pm daily**, not all day as advertised.
- Ice creams were only available **4pm–5pm**, limited to three flavours in cones with queues stretching extremely long due to restricted availability.
- There was no night buffet– only a short “night soup” window.
- À la carte restaurants were restricted to one visit per week not multiple options.
- Premium drinks were chargeable, despite your description implying imported beverages were included.
- The lobby bar was not 24 hours and closed at midnight.

2. Bar Service Was Inadequate
- Bars routinely had only one or two staff members, resulting in consistently long queues.
- Table service did not exist, despite the level of service implied in your advertising.
- The beach bar closed at 17:30, severely limiting daytime access to drinks.

3. Room Mis‑selling and Mis‑allocation
On arrival, we were allocated an awful room with no windows, containing two single beds and a camp bed. We were told this was the room type we had booked, and that we would receive a very special upgrade the following day.

When the next day arrived, the so‑called upgrade was not available until after 12pm, and when we were finally moved, it became clear that this was not an upgrade at all. It was simply the standard room I had originally booked and paid for. This was presented as an upgrade when in reality it was merely correcting the incorrect room allocation you initially provided. This is a clear breach of contract and materially impacted the start of our holiday.

4. Overall Package Mis‑selling
The itinerary provided by the hotel clearly shows that their offering is standard All Inclusive, not Ultra All Inclusive. Your advertising overstated the inclusions, overstated the service level, and mis‑represented the package.

This constitutes a clear breach under the Package Travel and Linked Travel Arrangements Regulations 2018, including mis‑representation of key package features, failure to provide advertised services, and failure to deliver the contracted room type.

29 July 2026
On the Beach logo

Reply from On the Beach

Hi, Claire

Thank you for taking the time to share your feedback.
We're disappointed to hear that your holiday did not meet the expectations you had for an Ultra All-Inclusive experience. We understand that issues relating to your room allocation, dining arrangements, and service levels impacted your overall stay and left you feeling let down.

Your comments have been noted and shared with the relevant teams, as customer feedback plays an important role in helping us review and improve the holiday experience we offer.
Thank you again for bringing your concerns to our attention.

Kind regards,
The On the Beach Team

Rated 5 out of 5 stars

I’ve already been on a holiday booked…

I’ve already been on a holiday booked through On the Beach and was very pleased. I hope this time will be just as good

7 August 2026
On the Beach logo

Reply from On the Beach

Thanks, Malgorzata — we're delighted to hear that! Enjoy your holiday; we hope it's just as great 😊 The Team at On the Beach

Rated 5 out of 5 stars

Been using On the beach for a good few…

Been using On the beach for a good few years and must say what an excellent service they provide.

Always fix any issues with bookings

My return flight was cancelled by airline for upcoming hols to Lanzarote
And we could only get a flight a day later.

On the beach employee Beth J contacted our hotel but they didn’t have any rooms available for the extra night.
We found another hotel and on the beach agreed to pay the extra cost of £85.

Recommend you use on the beach for peace of mind and virtually stress free

Big thank you Beth J

7 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're so pleased you've trusted us for a few years and glad Beth J could help when your return flight to Lanzarote was cancelled. Sorry the hotel couldn't extend your stay, but we're pleased we could cover the extra £85 and get you sorted for the extra night. Great to hear it gave you peace of mind — that’s what we aim for 👏. Thanks for recommending us, and we look forward to helping with your next holiday.

The Team at On the Beach

Rated 4 out of 5 stars

Straightforward

Everything was fine and no issues again with OTB. I would have given 5 stars, however selected 4 due to receiving an email stating that I owed £22 with one of my bookings. I am still unsure what this was for as I paid in full at the time of booking. Additional to this, the email was sent a couple of hours after the payment was due but no reminders or requests for payment prior to this. I am assuming the additional payment request was for the seat booked on Ryanair being unavailable and having to rebook other seats at a slightly higher cost, I already paid Ryanair directly for this so in all, OTB, you owe me a refund!

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Sorry to hear about the confusing £22 email — that sounds frustrating. If you’ve already paid Ryanair for the seat and were charged by us too, please get in touch via your booking in your On the Beach account with your booking reference and we’ll be able to check everything and help sort any refund if applicable. We appreciate you flagging this and glad overall things went smoothly. Hope we can make your next booking a full five-star experience 😊

The Team at On the Beach

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