On the Beach Reviews 

96,440
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

96K reviews

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3.8

All reviews

(96,440)

18,165 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

They don't care when they have your money

So I got a reply after my previous review again on the beach trying to perceive a passive stance and trying to show the care instead of picking the phone up which they could have done as I have supplied my booking ref. They advise me to go to my booking and contract via them I did that over a week ago and still awaiting contact and a resolve this is the 3rd negative review and its not a repeat as this is a negative review about how they respond giving the impression they have customer service when I'm fact they dont. For you info my original complaint that has 22 emails attached to it is On the Beach - 1778340 - Escalated Chat Query - Your ticket has been updated

8 August 2026
Unprompted review
Rated 5 out of 5 stars

As always on the beach do not…

As always on the beach do not disappoint they are always spot on and make everything so easy

8 August 2026
On the Beach logo

Reply from On the Beach

Thanks Darren — glad we made everything easy. See you next time! The Team at On the Beach

Rated 1 out of 5 stars

Cannot contact them on anything to…

Cannot contact them on anything to discuss a holiday worst company to use
I would never use company again I have been trying to contact months and months.

Booked a holiday with my partner and he is now unable to walk and waiting on surgery will be unfit to fly. But no one is getting back to us.

MYB15049911B

3 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

On the beach

On the beach

Update: On the Beach responded to my original Trustpilot review, apologised and asked me to get in touch so they could resolve the matter.

I did exactly that, following their instructions in full.

Today I received another email telling me to reply directly to that specific email with the details of my complaint — the same instruction I have now been given repeatedly since 14 July, despite already having provided the information multiple times.

And what a surprise… I then received the same generic automated response again, with no acknowledgement of the specific details I had already sent.

I have now followed their instructions on multiple occasions, yet I am still being directed through the same automated process with no progression. On one occasion, when I did reply exactly as instructed, my email was rejected by their own system because the “supportteam” address could not receive replies. I have evidence of this failure.

At no point has there been any indication that a human adviser has actually reviewed the substance of my complaint, despite it involving a significant financial loss, flights, accommodation, and a cancelled holiday.

This is precisely the issue I have been raising throughout. Customers in this situation need access to a properly briefed human adviser who can review the full history — not a repeating automated loop that resets every time contact is made.

I have now put all of this in writing again and requested that my existing tickets, communications, and booking history are properly reviewed as a complete case.

I am still waiting for a human being to actually investigate what has happened.
Seriously not good enough you say you take pride in your customers not the way it’s looking right now.

Out of pocket and no holiday

14 July 2026
Unprompted review
Rated 5 out of 5 stars

Great simple service

Great simple service, great price with great prices for add-ons! 1st time using this service and will always use again from now on! :)

8 August 2026
On the Beach logo

Reply from On the Beach

Thanks Gareth — glad you enjoyed our service and add‑on prices. Hope to see you back soon 🙂 The Team at On the Beach

Rated 1 out of 5 stars

STRANDED ABROAD DO NOT BOOK

We are currently stuck in Mexico with nowhere to stay and we have children with us. When we arrived at our hotel last night, they told us that On the beach had cancelled our reservation. Our holiday is fully paid and have confirmation of this. I’m trying to call the so called on the beach emergency number but nobody answers. They are an absolute disgrace.

6 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Fabulous hotel

Fabulous hotel seamless holiday package

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks Julie — delighted the hotel and package were fabulous! 😊

The Team at On the Beach

Rated 5 out of 5 stars

I have rataed a 5 but journey home not…

I have rataed a 5 because I could not fault the holiday, however the journey back witj easy jet was not great, Bristol airport closed from 6pm and our plane was diverted to Liverpool, we had to wait 3 hours for a transfer to take us to Bristol where our car was, and then drive home to Birmingham. In total it took us 17 hours to get home, easyJet were not organised and sent loads of mini buses Jet2 had put on coaches for their passengers

7 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words — we're so glad the holiday itself was great, though we're very sorry to hear about the 17‑hour journey home and the diversion to Liverpool. That must've been exhausting. It’s good to know Jet2 helped with coaches; we hope future trips are smoother. We'd love to help you plan your next break with us 🌞

The Team at On the Beach

Rated 1 out of 5 stars

Disappointed with support service which…

Disappointed with support service which is non-existent. All AI automated responses via whatsap or phone number. You won’t get to talk to a person.
We have booked holidays for family of 4. One of the party couldn’t come due unforeseen circumstances. We found out just 24 h before flight. We can’t get refund but I was thinking that we can upgrade our board or room to use up moneys we paid for 4th person. It’s no way to we can discuss it as there are no real person and it is out of AI generated situations.
Hotel refers us back to Company we booked so it is catch 22 situation.
I won’t use this company ever again and will recommend against using it to family or friends.
Very disappointed.

8 August 2026
Unprompted review
Rated 1 out of 5 stars

My daughter booked a holiday separately…

My daughter booked a holiday separately for me and my partner who is just recovering from a stroke. She accidentally typed in the wrong email so I could not receive the booking reference. I have tried to contact them and cannot get through to anyone as I do not have my booking reference although the deposit has left bank account. My daughter even emailed them using her booking reference to explain to them what happened but she has not had a response either. I will not be using this company again as I cannot obtain my booking reference anywhere and this was a holiday to help my partner recover after his stroke

2 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 3 out of 5 stars

It was good

Apart from the food, everything was great, the staff was very kind, attentive to the children, the hotel was clean but the food could be better, there are not many options for children or adults either, the raw vegetables every time we wanted to eat were spoiled, sour, probably cut a long time ago, we couldn't eat. The staff in the kitchen was quite less, because there wasn't enough cooked food for everyone.They said is max 3 drinks per person,

4 August 2026
On the Beach logo

Reply from On the Beach

Hi Ionut,

Thank you for taking the time to share your feedback with us.

We're sorry to learn that aspects of the dining experience did not meet your expectations, particularly the variety of food available for children and the quality of some of the salad items. We understand how important meal options are when travelling, especially for families, and we appreciate you bringing this to our attention.

It's encouraging to hear that you found the hotel clean and the staff friendly and attentive throughout your stay. We will be sure to pass on your kind comments.

As your holiday has now ended, we kindly invite you to submit your feedback via the feedback form on our website. This will allow our dedicated team to review your experience in more detail and liaise directly with the hotel where appropriate.

Thank you again for taking the time to share your experience. Your feedback is invaluable in helping us and our hotel partners continue to improve.

Kind regards,
On the Beach

Rated 5 out of 5 stars

Excellent service

Excellent service, cheapest price by far for the same hotel with other providers. Will use ago and recommend to others. 5*

8 August 2026
On the Beach logo

Reply from On the Beach

Thanks Craig — delighted you found the best price. We’d love to book your next holiday 😊 The Team at On the Beach

Rated 1 out of 5 stars

Wife’s died and getting her money is a nightmare

My wife had booked a holiday with on the beach and unfortunately she passed away ,

On the beach passed me to Ryanair for the flights yet they were booked with on the beach so they were happy to take my wife’s 1200 quid but when it comes to claiming it back i m having to jump through hoops ,

As if your wife dieting isn’t bad enough I’m now having to spend countless hours chasing my wife’s money back ,

All you get is a web chat .

I will never use on the beach again and I recommend that others chose the same option

MYB14734853B

8 August 2026
Unprompted review
Rated 1 out of 5 stars

My family had a booking (2 adults and 2…

My family had a booking (2 adults and 2 children) fully paid for. My dog became unwell and one of us needs to stay at home with him to administer medication and look after him. I tried to change myself with my stepson so he could take my place. On the Beach would not do this and would not budge an inch on it. No help to me at all. So we have had to buy a completely new flight for my stepson. There is no refund or concession for my flight which I assume will be resold. So disappointing and added stress on top of not being able to go on holiday and also looking after a sick dog. Will never use again.

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Submitted a change name request

Submitted a change name request, got told would be dealt with within 48 hours. It’s now double that and it’s still saying waiting for an agent to pick it up. Can’t speak to an actual human as everything on the chat is AI generated. I really don’t fancy the 8 hour round trip just to turn up at their offices. Never again will I book with them which is a shame as I have used them for years but it is now just far too difficult

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

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