Rang to enquire about Goldwing. Remi sales guy didn't have much of a clue about bike. Said I'd come testride after weekend found out sold no call nothing could have wasted a morning so not impressed
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See what reviewers are saying
Recently bought my Ninja 1000SX from chiswick honda all dealt with via email or phone calls due locations so I couldn't go in person. Everything went smoothly from Daniel sending a comprehensive video... See more
Company replied
Sold my 6-7 month old Ducati to Chad who contacted me through Facebook Marketplace. From a phone call on Friday, the bike was collected from Bristol the following Tuesday. The bike was looked over and... See more
Company replied
This is my 3rd motorcycle from Norton Way in Chiswick, out of 4 bikes across approximately 10 years. There were ups and downs, however I can’t but give 5 stars. I used to deal with Guy Steel, highly r... See more
Company replied
Company details
Written by the company
Norton Way Group is an established dealership group based in Hertfordshire & London. We've offered a variety of different manufacturers since opening in 1989 and strive to deliver only the best customer service.
Norton Way Group, Serving North Herts & London since 1989
Written by the company
- We strive to deliver only the best customer service.
- Our family-run business has been servicing a loyal customer base since 1989. Our customers appreciate the high level of customer service that we've delivered year after year.
Contact info
4 Power Road Chiswick, W4 5YT, London, United Kingdom
- 02039845903
4.2
Great
401 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 87% of negative reviews
Typically replies within 24 hours
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Poor for Honda main dealer
Rang to enquire about Goldwing. Remi sales guy didn't have much of a clue about bike. Said I'd come testride after weekend found out sold no call nothing could have wasted a morning so not impressed
2 April 2026
Unprompted review
Reply from Norton Way Group - Chiswick Bikes
Good morning Mark Orr, thank you for taking the time to leave us this feedback. We are very sorry to hear that you have had this experience with us. We have passed your comments onto our Managers and our head of business Lee Marzorati whom you can contact on lee.marzorati@nortonway.com. We hope we can restore your faith in us.
Kind regards - Chiswick Honda Bikes.
I WAS RIPPED OFF
My experiencia Witherspoon this company was very Bad.
I bought a Honda scooter.
I cancelled the perchas after
20 days and they Stiller haven't
Refunded my 2000 pones deposit.
Investigación bien marina a clima since june
The seller scammed me
9 May 2025
Reply from Norton Way Group - Chiswick Bikes
Good morning Adrian Ares Vallejo, thank you for taking the time to leave us this feedback. We are very sorry to hear that you have had this experience with us. We have passed your comments onto our Managers and our head of business Lee Marzorati whom you can contact on lee.marzorati@nortonway.com. We hope we can restore your faith in us.
Kind regards - Chiswick Honda Bikes.
Sad experience
Honda is good brand. The big problem is the sales managers who work for Honda. They don't do their job well enough. It's very sad. Only go to Honda if you have to.
14 September 2025
Reply from Norton Way Group - Chiswick Bikes
Hi Milovan,
Thank you for leaving us this review. The comments have been passed onto the management team, it will be investigated. Please feel free to email Daniel.Pinkus@chiswickhonda.com directly should you wish to discuss further. Thank you for buying a bike from us and for being patient whilst we sourced you a bike.
Friendly and helpful staff
Ben and the team were really helpful and responsive when I bought my NT1100. They located a bike from stock that met my requirements at a competitive price and happily arranged a test ride. I've had the bike now for five weeks and ridden my first 250 miles on it commuting to work. Love it!
20 September 2025
Reply from Norton Way Group - Chiswick Bikes
Good afternoon Liam, thank you for the 5-stars and taking the time to leave us this kind review! It is much appreciated and we will pass on your compliments to Ben and the team. We look forward to welcoming you back again soon. Take care - Chiswick Bikes.
Remi at Honda Chiswick was a very…
Remi at Honda Chiswick was a very positive and polite and helped me acquire my dream motorbike at the correct price. Would highly recommend Honda Chiswick.
25 September 2025
Reply from Norton Way Group - Chiswick Bikes
Good morning Leroy, thank you for the 5-stars and taking the time to leave us this kind review! It is much appreciated and we will pass on your compliments to Remi. We hope you are enjoying your CRF1100 and we look forward to welcoming you back again soon. Take care - Chiswick Bikes.
Reply from Norton Way Group - Chiswick Bikes
Good morning Igor, thank you for the 5-stars and taking the time to leave us this kind review! It is much appreciated and we will pass on your compliments to Ven. We hope you are enjoying your Sportage and we look forward to welcoming you back again soon. Take care - GWR Kia.
Reply from Norton Way Group - Chiswick Bikes
Good afternoon Victor Arias, thank you for the 5-stars and taking the time to leave us this review. It is much appreciated and we are pleased your experience with us was excellent. All the best - Chiswick Honda Bikes.
I am very happy with the service from…
I am very happy with the service from the shop and the staff was very professional , I recommend
13 September 2025
Reply from Norton Way Group - Chiswick Bikes
Good morning Frederico Ferreira, thank you for the 5-stars and taking the time to leave us this review. It is much appreciated. All the best - Chiswick Honda Bikes.
Disappointed with the Communication
My meeting with Daniel Kardos, Motorcycle Sales Executive was impressive. Not only he knows about motorcycle, but he understands what customers wants and never pressure customers into something they don't like. His recommendation are very logical in some aspects. However, I do feel sorry for him. All the effort he put into the business is not given the full support. There is a serious communication issue with this branch, it is very difficult to speak to anyone when I made a phone call. In the end I had to travel to the branch to sort out my issues. My verdict, no matter how good your sales, technical and finance staff may be, but if the business system can not support them. Initially customers will change their mind and start shopping elsewhere. I keep getting emails, text messages reminding me of my service due date. It's frustrating when no one answered the phone but a machine, when you get transferred, no one pick up the call. My question is, what is the point of all the promotion and technical support when theres no one to greet the customers? Even the website is unreliable, the bike I wanted was sold, but the website was not updated. If I didn't have a 2nd option, I would have gone somewhere else. Made me think twice before buying another Honda from this branch especially.
14 August 2025
Reply from Norton Way Group - Chiswick Bikes
Dear Wan, thank you for your feedback. We're delighted to hear you had a great experience with Daniel – he’s a valued team member, and your kind words will mean a lot to him.
We’re sorry to hear about the communication issues you faced. This is not the experience we aim to provide, and we understand your frustration. We’re actively working on improving our phone response times, website updates, and overall customer support to better serve our customers.
Your feedback is truly appreciated and will help us improve. If you'd like to speak further, feel free to contact our head of customer quality at: scott.staines@nortonway.com
There had been some accessories fitted…
There had been some accessories fitted to the bike at the dealership which left some dirty hand prints on the white paint work. It’s not a major issue but a final check over before handover should have picked this up. Overall very happy with the service l received and from the member of the sales team l dealt with specifically.
6 September 2025
Reply from Norton Way Group - Chiswick Bikes
Good morning Tim Goodman, thank you for the 4-stars. Sorry for the dirty hand prints on your bike we will pass on your comments to the team. All the best - Chiswick Bikes.
What an excellent experience!
What an excellent experience!
Remi Mussenden
made the whole process an absolute delight.
Great conversation plus he calmed my nerves as it is my first bike (Honda CBF125) and first time riding post CBT and to top it all off, I got a call not too long after I got home to make sure I got back safely and that I was happy with the ride.
20 September 2025
Unprompted review
Reply from Norton Way Group - Chiswick Bikes
Good morning Craig Osborne, thank you for the 5-stars and kind words! Happy we could help and we are pleased to hear that your experience was excellent. We will pass on your compliments to Remi and we hope you are enjoying your CBF125. All the best - Chiswick Bikes.
Reply from Norton Way Group - Chiswick Bikes
Good morning Darren Pilley, thank you for the 5-stars and kind words! Happy we could help. All the best - Chiswick Bikes.
Massive consumer rights violations etc
Was told the bike would have an MOT, when i went to pick it up 20 days later, it didnt have a new MOT, the rear brake was non-functional so had to adjust and tighten the brake myself, and the rear brake light was faulty making it ILLEGAL to ride which makes it unfit for purpose and a massive consumer rights violation…
leading to me having to take my bike to get fixed asap after purchase, which then i havent had any word back almost 2 and a half weeks later, all this inconvenience and hassle for a 50% off of a extended warranty package, which wouldnt even cover the waste of insurance for this month or the other costs ill have to put in to fix it, thankfully it is being partially repaired over warranty in a different honda garage, but frankly, the blatant disregard for consumer rights and rider safety to sell the bike was disgusting…
3 August 2025
Reply from Norton Way Group - Chiswick Bikes
Hi Ben, We’re sorry to hear of your disappointment with the bike. Unfortunately there was an issue with the loom for the brake light, which only became apparent after you had collected the bike, but is being rectified with your local Honda dealer and covered by ourselves. We have spoken to the other Honda dealer today and they are waiting for a part to arrive for the light so that they can get you back on the road which they are hoping will be in the next few days. If you need anything further in the meantime please feel free to contact me directly via email. Kind Regards, Sam Harding – Bike Service Manager
A big thank you to David and his team…
A big thank you to David and his team who sorted out problems with my car a few times. Really grateful.
10 September 2025
Unprompted review
Reply from Norton Way Group - Chiswick Bikes
Good afternoon Carole Phillips, thank you for the 5-stars and kind words. We are very happy we could help and we will pass on your compliments to David and the team. Take care - Chiswick Honda.
if you get to speck to someone you may be able to buy something
3 phone calls over 3 weeks and still no call back.
4th time I got to speck to someone and done the deal.
6 August 2025
Reply from Norton Way Group - Chiswick Bikes
Hi Mr. Moore, Thank you for leaving us this review. I can see you purchased your bike from us last month, I hope you are now enjoying it and apologies for the delay in getting back to you at the start. If you wish to discuss further, please contact Daniel.Pinkus@chiswickhonda.com
Relaxed approach with no pressure to…
Relaxed approach with no pressure to buy. Very helpful staff even down to the young man managing the car park. Very minor issue noticed after collecting that should have been picked up during the pre collection check. Did not mar the whole experience. Would recommend them to anyone.
5 August 2025
Reply from Norton Way Group - Chiswick Bikes
Good afternoon Paul Randall, thank you for the 4-stars and kind words! Happy we could help and we will pass on your compliments to the team. We hope you are enjoying your NT1100. Take care - Chiswick Honda.
Reply from Norton Way Group - Chiswick Bikes
Good morning Lee Watson, thank you for the 5-stars! Glad we could help. Take care - Chiswick Honda Bikes
Reply from Norton Way Group - Chiswick Bikes
Good morning Ruecha Waranusart, thank you for the 5-stars! Take care - Chiswick Honda Bikes.
Really accommodating with options
Really accommodating with options, from trade in, to payment, to pick up. Very accommodating of my personal headaches as a customer, there are easier to customers deal with but they never make me feel bad for it.
Been a great dealership with a wonderful team, from before I ever purchased from them, which is what gave me the confidence to.
6 August 2025
Reply from Norton Way Group - Chiswick Bikes
Good morning, thank you for the 5-stars and taking the time to leave us this kind review! It is much appreciated and hope to welcome you back again soon. Take care - Chiswick Honda Bikes.
Good and professional people, definitely recommend! Just watch out for the pushy ones 🙈
So this is my 3rd Honda since my dream begun. There were some bumps in the behaviour of some of the staff. In my opinion who works with public all his life, there has to be a training plan 😆 Anything else absolutely brilliant. Huge shout to my long time advisor and friend Frankie!
1 August 2025
Reply from Norton Way Group - Chiswick Bikes
Good morning Grzegorz Wasik, thank you for the 4-stars we appreciate your feedback and are glad you enjoyed your visit, and hope to welcome you back again soon. Take care - Chiswick Honda Bikes.
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