We have purchased at least 6 cars through Norman Motors over the years and our latest purchase reflects our previous positive experiences. The only car dealership we will deal with, as the cars are a... See more
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Review summary
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From start to finish, Norman Motors have been first class. Buying my Ford Mustang Mach E was the finest of purchase experiences; no pressure, patience and professional knowledge of the vehicle. Th... See more
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I would highly recommend Norman Motors. I went to the Wallisdown Branch yesterday where they had a great range of quality used cars. The service i received was outstanding. Very knowledgeable, no pr... See more
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Excellent service from start to finish When we test drove it the car for the second time, Louis stayed open for us another 45 mins and no pressure to buy. We collected the car today, Clyde ensured a... See more
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Company details
Written by the company
Norman Motors – Trusted by Dorset Drivers Since 1953 As Dorset’s oldest family-run used car dealership, Norman Motors has proudly served the community for over 70 years. Built on honesty, integrity, and genuine customer care, we’re committed to building long-term relationships through trust and outstanding service. High-Quality Used Cars, Expertly Prepared With nearly 200 hand-picked vehicles across our Bournemouth and Poole sites, we offer something for everyone — from family SUVs to sporty coupes. Every car undergoes a thorough inspection by our expert technicians and is immaculately prepared by our in-house valeting team. A Friendly, Pressure-Free Experience At Norman Motors, you’ll never face pushy sales tactics. Our team is here to offer honest advice, helping you find the right car at your pace — for a relaxed and enjoyable experience from start to finish. Support That Goes the Extra Mile Your experience doesn’t end at handover. We offer industry-leading warranty packages — Optimum and Optimum Plus — for complete peace of mind, with extended coverage options tailored to your needs. On-Site Service Centre Our modern Service Centre features the latest diagnostic equipment and skilled technicians to keep your car performing at its best — long after you drive away. Flexible Finance Solutions In partnership with MotoNovo Finance, we provide flexible finance options from just 9.9% APR. Apply online for quick approval or speak to our team for personalised guidance. Why Choose Norman Motors? ✅ Trusted, family-run business for over 70 years ✅ Nearly 200 premium used cars in stock ✅ Expertly prepared and fully inspected vehicles ✅ No-pressure, customer-first approach ✅ Market-leading warranties and aftercare ✅ Competitive finance options Whether you’re buying your first car or your next, discover the Norman Motors difference — where quality, trust, and genuine care come as standard.
Established in 1953
Written by the company
- Rated 5* on Autotrader
- "I was very pleased with the service I received from Norman Motors.From my initial enquiry, every call was answered efficiently, often by different team members but each equally proficient and professional. When I visited the garage, the sales person was very welcoming, and was totally up to speed with the specification of the car and its history. There was no pressure, and the warranty and finance packages were fully and clearly explained. It is reassuring to know that privately owned garages such as Norman Motors still exist and maintain good old fashioned service. I would not hesitate to use Norman Motors for my future motoring needs." John C
Norman Motors Warranty
Comprehensive cover with our Norman Motors warranty
When you purchase a quality used car from Norman Motors you will receive either the existing manufacturer’s warranty or our 3 months Norman Motors Optimum/Optimum Plus warranty backed by Driver First, Europe's leading warranty provider. For added peace of mind we do recommend that you extend your warranty period at the time of purchase and save money with our competitively priced cover.
An extended Norman Motors Optimum warranty / Optimum Plus+ warranty will cover you for many eventualities. Our comprehensive warranties come with unlimited mileage and the maximum claim limit to the value of your car at the point of purchasing the policy.
Contact info
214-222 Wallisdown Road, BH10 4HZ, Bournemouth, United Kingdom
- 01202 513818
- webenquiries@normanmotors.co.uk
- www.normanmotors.co.uk
4.9
Excellent
1K reviews
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Overall good service but I had to haggle to get a fair price
Simple and quick approach to trading in and the new purchase
16 February 2026
Unprompted review
Reply from Norman Motors
Dear Gavin,
Thank you for your feedback and taking the time to review us. We’re pleased to hear you found the trade-in and purchase process simple and quick.
We always aim to offer fair and transparent pricing that reflects the quality of our vehicles and the service we provide. We appreciate your comments and are glad you were happy with the process overall.
Thank you again for choosing Norman Motors, and we hope you enjoy your new car.
Kind regards,
David Norman
A good result !
It started off where we had the good fortune to speak to a salesman, Gus . He was very attentive and knowledgeable and nothing was too much trouble. After the purchase of the vehicle I had occasion to deal with a couple of other salesman who were just as obliging.
I would therefore throughly recommend the company as it is not the first time I have purchased a vehicle from them
21 January 2026
Unprompted review
Reply from Norman Motors
Dear Christopher,
Thank you for your wonderful review. We’re delighted to hear that Gus looked after you so well and that the rest of the team were just as helpful and attentive. It’s fantastic to know that this was not your first experience with us and that you continue to feel confident in choosing Norman Motors.
We really appreciate your recommendation and hope you enjoy your new vehicle!
Kind regards,
David Norman
It was a pleasure to do business with Norman Motors
It was a pleasure to do business with Norman Motors. From start to finish they gave excellent service. A special shout out to Gus and to the delivery driver who was extremely helpful and generous with his time. Would highly recommend them.
11 February 2026
Unprompted review
Reply from Norman Motors
Dear Clare,
Thank you so much for your kind review. We’re delighted to hear that you had a seamless experience from start to finish. Gus and our delivery driver will be thrilled to know their efforts made such a positive impression.
We really appreciate your recommendation and hope you enjoy your new car!
Kind regards,
David Norman
Went to Normans in wallisdown i found a…
Went to Normans in wallisdown i found a lovely car ,went in there wednesday and Neil was very helpful made the process very pleasant experience none of this pushy tactics like some car showrooms ,already for me to drive away on the friday,highly recomend them if your looking for a great car .
4 February 2026
Unprompted review
Reply from Norman Motors
Hi Patrick,
Thank you for your kind review. We’re delighted to hear that Neil made your visit pleasant and stress-free, and that you were able to drive away in your new car so quickly. It’s fantastic to know you appreciated the friendly, no-pressure approach.
We really appreciate your recommendation and hope you enjoy your new car!
Kind regards,
David Norman
Excellent service buying car
For me this was by far one of the best car buying experiences I have ever had! Easy, relaxed and no pressure sales tactics.
The pick up of my new car was also very easy and smooth.
I can highly recommend Norman motors and will definitely use them in the future again.
7 February 2026
Unprompted review
Reply from Norman Motors
Dear Harold,
Thank you for your fantastic review. We’re delighted to hear that your car buying experience was easy, relaxed and completely pressure-free. It’s great to know that the pick-up process was smooth as well.
We really appreciate your recommendation and look forward to welcoming you back to Norman Motors in the future. Enjoy your new car!
Kind regards,
David Norman
Wonderful experience from start to finish
Wonderful experience from start to finish. Professional and knowledgeable and extremely helpful from the get go. We got an excellent part ex deal for our vehicle and we are very happy with the quality of our new one. Drove all the way down from north Staffordshire as it was the best deal we could find by a long way. Our new car is fantastic and has been well looked after and well maintained by Norman Motors. It was an absolute pleasure to do business with Stuart, who has been in the business for many years and we felt comfortable and at ease in the handover.
6 February 2026
Unprompted review
Reply from Norman Motors
Dear Mark,
Thank you for such a fantastic review. We’re delighted to hear you had a wonderful experience from start to finish and that the journey down from North Staffordshire was worthwhile. It’s great to know you were happy with the part exchange and the quality of your new car.
Stuart will be especially pleased to read your comments — his experience and approach are exactly what we aim to offer every customer, and we’re glad you felt comfortable and at ease throughout the handover.
Thank you again for choosing Norman Motors and enjoy your fantastic new car.
Kind regards,
David Norman
Excellent car sales business
Good web site easy to navigate . Reserved car and it was ready on arrival at showroom .Neil the sales executive was excellent, helpful throughout the purchasing of my new car and trading in of my old . Exemplary service and will not hesitate to recommend Norman motors .
5 February 2026
Unprompted review
Reply from Norman Motors
Dear Mike,
Thank you for your excellent review. We’re pleased to hear you found our website easy to use and that the reservation process worked smoothly for you. It’s great to know Neil looked after you so well throughout both the purchase and the part exchange, he’ll really appreciate your kind words.
Thank you for recommending Norman Motors, and we hope you enjoy your new car.
Kind regards,
David Norman
Simple car buying experience
Simple car buying experience with friendly service. I'm now enjoying being behind the wheel of a new car. Stuart has emailed and phoned me to keep me updated throughout the whole process.
30 January 2026
Unprompted review
Reply from Norman Motors
Dear Ross,
Thank you for your kind review. We’re really pleased to hear that you found the buying experience simple and friendly and that Stuart kept you well informed throughout the process. He’ll be delighted to know his updates made a difference.
Enjoy being behind the wheel of your new car and thank you again for choosing Norman Motors.
Kind regards,
David Norman
Quick and Easy
Stuart did a fantastic job helping me with my new car, quick and straight foward! Excellent service and professionalism 5/5 ⭐️
30 January 2026
Unprompted review
Reply from Norman Motors
Dear Kiegan,
Thank you for your great review. We’re delighted to hear that Stuart made the process quick, straightforward and professional. He’ll be really pleased to see your kind words.
Enjoy your new car and thank you for choosing Norman Motors!
Kind regards,
David Norman
Great experience from Neil and the team!
We went in to look at a car that we saw online. We met Neil who even though it was very busy made time to speak to us and make time for us to come back after lunch.
When we returned all of our questions were answered and we had a clear picture of what we were getting we agreed the purchase there and then.
I would recommend Neil and Norman Motors to anyone looking for good service when purchasing a new car.
23 January 2026
Unprompted review
Reply from Norman Motors
Thank you for taking the time to leave such a great review. We’re really pleased to hear that Neil looked after you so well, especially on a busy day and made sure all your questions were answered clearly before you decided to go ahead.
Neil will be delighted to read your feedback and we really appreciate your recommendation. Enjoy your new car and thank you for choosing Norman Motors.
Kind regards,
David Norman
Neil made my car purchase extremely enjoyable
Neil was very patient, explaining the functions of the car more than once. Having moved from a 2010 Manuel diesel to a 2023 automatic petrol hybrid, it was a bit of a leap. Customer service etc was exemplary and he phoned a couple of days later to check everything was okay.
22 January 2026
Unprompted review
Reply from Norman Motors
Dear Helen,
Thank you for taking the time to leave such a thoughtful review.
We’re delighted to hear that Neil made your car purchase such an enjoyable experience and took the time to patiently explain the features, especially with such a big jump from a 2010 manual diesel to a 2023 automatic petrol hybrid. That follow-up call a few days later is exactly the level of care we strive to give.
Neil will be really pleased to read your feedback. Enjoy your new car and thank you again for choosing Norman Motors.
All the best,
David Norman
Excellent Cars & Honest People
Norman Motors are one of the best dealers I’ve had the pleasure of doing business with. They have a fantastic selection of quality cars and incredible staff. A special mention to Stuart from the Poole branch who made the whole process incredibly easy and smooth. Any concerns I had were answered or dealt with swiftly and communication was excellent. I would definitely be looking at Norman Motors when it comes time to buy again.
24 January 2026
Unprompted review
Reply from Norman Motors
Dear Joshua,
Thank you very much for such a fantastic review.
We’re really pleased to hear that you found both our cars and our team to be of such a high standard. Stuart will be delighted to know he made the process easy and smooth for you, and that any concerns were dealt with quickly with clear communication throughout.
Your kind words and intention to return in the future mean a great deal to us. Enjoy your car and thank you again for choosing Norman Motors.
Kind regards,
David Norman
Excellent service from start to finish
My experience with Norman Motors was excellent from start to finish. The whole process was smooth, professional, and stress-free.
A special mention to Neil, who was absolutely brilliant throughout. He explained everything clearly, was always helpful, and made the purchase perfect from beginning to end. Nothing felt rushed, and I felt confident and well looked after at every stage.
I’m extremely happy with my new car and would highly recommend Norman Motors to anyone looking for great service and an easy buying experience.
16 January 2026
Unprompted review
Reply from Norman Motors
Dear Gulrez,
Thank you very much for your excellent review.
We’re delighted to hear that your experience with Norman Motors was smooth, professional and completely stress-free from start to finish. Neil will be especially pleased to know that his clear explanations and supportive approach helped you feel confident and well looked after throughout the process.
Enjoy your new car and thank you for the recommendation, it really does mean a lot to us. We hope to welcome you back again in the future.
Kind regards,
David Norman
Excellent service
I have just brought a car from Norman Motors, Poole branch, where I received 5 star service from Clyde the sales rep. He was professional, friendly and helpful during the whole buying process. I would definitely recommend the company and would be more than happy to buy another vehicle from them.
15 January 2026
Unprompted review
Reply from Norman Motors
Dear Matthew,
Thank you very much for your 5-star review and for choosing Norman Motors.
We’re delighted to hear that Clyde looked after you so well and made the buying process professional, friendly and straightforward from start to finish. Your recommendation really does mean a great deal to us and Clyde will be pleased to know his efforts were appreciated.
We hope you enjoy many happy miles in your new car and we’d be more than happy to welcome you back again in the future.
Kind regards,
David Norman
The company is so easy to deal with…
The company is so easy to deal with they have time and patience to take care of your needs. Very professional and precise. They have excellent choices in all different car’s which all seem to be in A1 condition. Second car I have purchased from them, both times with part exchange. Thank you Johnathon would not think twice about recommending them. Steve &Suzanne
13 January 2026
Unprompted review
Reply from Norman Motors
Hi Steve & Suzanne,
Thank you very much for taking the time to leave such a kind and thoughtful review. We’re delighted to hear that you’ve found us easy to deal with and that our team took the time and care to understand your needs.
It’s especially rewarding to know this was your second purchase with us and that both part exchanges went smoothly. Jonathan will be thrilled to hear your comments, he takes great pride in making sure every customer feels looked after.
Thank you again for your trust and recommendation, it truly means a lot to us. We wish you many happy miles in your new car and look forward to welcoming you back in the future.
Kind regards,
David Norman
Purchase of New Car
We visited Norman Motors because we found the car we wanted at a good price. We called them, was told that it was available and so drove to view the car. We were then told that there was a lot of interest in the car and that someone was getting credit to buy it. I would have preferred to be told this before driving out to view and so not being pressured to buy now, even if unintentional. Thankfully we liked the car and wished to buy anyway. I did ask if there was anything we should know and was not told about the chip in the windscreen or the damaged panel in the door, both of which we noticed later. I know I should have noticed these on inspection but would have preferred if they could be honest and just tell us before we buy, especially as I had asked. These are my only gripes and ultimately, the car was as advertised and the process was relatively straight forward. They were helpful in holding it while we sorted the payment and were pleasant to engage with. I would buy with them again.
23 December 2025
Unprompted review
Reply from Norman Motors
Dear Nick,
Thank you for taking the time to leave a detailed and balanced review. We really do appreciate the feedback, both positive and constructive.
I’m genuinely sorry that you weren’t made aware before travelling, that there was already strong interest in the vehicle. We certainly never want customers to feel pressured, even unintentionally and I understand how that could have been frustrating after making the journey to see the car.
I’m also disappointed to read your comments regarding the stone chip to the windscreen and the door panel damage. You were absolutely right to ask if there was anything you should be aware of, and in an ideal world those points should have been proactively highlighted. While used cars can inevitably carry minor imperfections, transparency is very important to us.
That said, I’m pleased to hear that overall you found the car to be as advertised, the process straightforward and that the team were helpful and pleasant to deal with, particularly when holding the car while you arranged payment. I’m also grateful that, despite the points raised, you would consider buying from us again.
Your feedback has been shared internally as it helps us improve how we communicate and present vehicles going forward. If there is anything at all we can assist with now or in the future, please don’t hesitate to get in touch.
Kind regards,
David Norman
I had a brilliant experience when…
I had a brilliant experience when buying a new car at Norman Motors. I spoke with Gus and he listened to what I wanted and he found me the perfect car. I only test drove one and loved it. Thank you Gus.
15 January 2026
Unprompted review
Reply from Norman Motors
Dear Bev,
Thank you for your kind words and taking the time to review us. We’re delighted to hear that Gus listened carefully to what you wanted and helped you find the perfect car first time. We’ll be sure to pass your thanks on to him. Enjoy your new car and thank you again for choosing Norman Motors!
Kind Regards,
David Norman
We had a fantastic experience at Norman…
We had a fantastic experience at Norman Motors thanks to Gus. He was incredibly knowledgeable, friendly, and made the whole process smooth and stress-free. He took the time to answer all our questions and made us feel confident in our purchase. When we upgrade in the future, we’ll definitely be coming back to him. Highly recommend Gus if you’re buying a new car!
3 January 2026
Unprompted review
Reply from Norman Motors
Dear Nell,
Thank you so much for your fantastic review and taking the time to review us.
We’re delighted that Gus made the whole process smooth, stress-free, and confidence-inspiring. He’ll be thrilled to hear your kind words. We look forward to welcoming you back when the time comes to upgrade, and thank you again for the recommendation!
Kind regards,
David Norman
Happy customer
My experience with Norman motors was good and honest. I bought a used mg 4 ev and what a brilliant car it is , I bought my car without seeing it in person , Clyde who dealt with the buying was great he walked around the car while on the phone with him , and assured me there were no defects at all , he was spot on . Sadly as the car was just about to be delivered to me a warning light came on , so car had to be taken back to them , anyway after a few days it was delivered in good order . I’m happy to say the service I got from Norman’s was very good.
9 December 2025
Unprompted review
Reply from Norman Motors
Dear Michael,
Thank you for your kind review. We’re delighted to hear that Clyde guided you through the process so confidently, especially with buying your MG 4 EV sight unseen. We’re sorry for the slight hiccup with the warning light, but we’re glad everything was resolved quickly and your car was delivered in perfect order.
It’s fantastic to know you’re happy with both the car and the service, and we really appreciate you choosing Norman Motors.
Kind regards,
David Norman
Fantastic experience
I had a fantastic experience purchasing my Tesla Model Y from this garage. From the first inquiry to driving away in the car, the service was professional, friendly, and completely stress-free. Clyde was knowledgeable, patient, and happy to answer all my questions, making the whole process smooth and transparent.
The car was presented in excellent condition, exactly as described, and everything was clearly explained before handover. It’s refreshing to deal with a garage that genuinely cares about customer satisfaction. I’m absolutely delighted with my Model Y and wouldn’t hesitate to recommend this garage to anyone looking for a high-quality car-buying experience.
23 December 2025
Unprompted review
Reply from Norman Motors
Dear Alan,
Thank you for your wonderful review.
We’re thrilled to hear that Clyde made your Tesla Model Y purchase such a smooth, stress-free, and transparent experience. It’s fantastic to know the car met your expectations and that you felt well looked after throughout.
We really appreciate your kind words and recommendation , they mean a lot to the team. Enjoy your Model Y, and we look forward to welcoming you back in the future!
Kind regards,
David Norman
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