Norman Motors Reviews 

1,085
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 262 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly friendly and professional staff for creating a completely relaxed, pressure-free environment during vehicle viewings. Many buyers highlight the exceptional customer service, detailed vehicle descriptions, and wonderfully smooth, efficient handover processes from start to finish. Some people also felt that minor vehicle defects or paintwork concerns were handled efficiently by the attentive team. Reviewers consistently appreciate the transparent communication, prompt answers to questions, and comprehensive support throughout the entire transaction. Satisfied buyers regularly recommend this dealership for offering high quality used cars and a completely stress-free purchasing journey.

What people talk about most

Staff

Consumers find staff to be exceptionally helpful, professional, and friendly, noting that the buying process... See more

Service

Customers consistently note positive experiences with service, describing the purchasing process as smooth,... See more

Product

Users describe complete satisfaction with the product, expressing delight over finding vehicles in immaculate... See more

User experience

Clients share positive opinions on user experience, highlighting a stress-free and smooth car buying process... See more

Customer service

People report positive experiences with customer service, highlighting helpful and efficient staff who ensure... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I would highly recommend Norman Motors. I went to the Wallisdown Branch yesterday where they had a great range of quality used cars. The service i received was outstanding. Very knowledgeable, no pr... See more

Company replied

Rated 5 out of 5 stars

What a great experience so helpful no hard sell it felt incredibly relaxed. I purchased VW T Roc it was immaculate I love it!!! Neil was brilliant and spent time going through the car with me he foll... See more

Company replied

Rated 5 out of 5 stars

From start to finish, Norman Motors have been first class. Buying my Ford Mustang Mach E was the finest of purchase experiences; no pressure, patience and professional knowledge of the vehicle. Th... See more

Company replied

Rated 5 out of 5 stars

Excellent service from start to finish When we test drove it the car for the second time, Louis stayed open for us another 45 mins and no pressure to buy. We collected the car today, Clyde ensured a... See more

Company replied


Company details

  1. Car Dealer
  2. also in
  3. Car Service
  4. Used Car Dealer

Written by the company

Norman Motors – Trusted by Dorset Drivers Since 1953 As Dorset’s oldest family-run used car dealership, Norman Motors has proudly served the community for over 70 years. Built on honesty, integrity, and genuine customer care, we’re committed to building long-term relationships through trust and outstanding service. High-Quality Used Cars, Expertly Prepared With nearly 200 hand-picked vehicles across our Bournemouth and Poole sites, we offer something for everyone — from family SUVs to sporty coupes. Every car undergoes a thorough inspection by our expert technicians and is immaculately prepared by our in-house valeting team. A Friendly, Pressure-Free Experience At Norman Motors, you’ll never face pushy sales tactics. Our team is here to offer honest advice, helping you find the right car at your pace — for a relaxed and enjoyable experience from start to finish. Support That Goes the Extra Mile Your experience doesn’t end at handover. We offer industry-leading warranty packages — Optimum and Optimum Plus — for complete peace of mind, with extended coverage options tailored to your needs. On-Site Service Centre Our modern Service Centre features the latest diagnostic equipment and skilled technicians to keep your car performing at its best — long after you drive away. Flexible Finance Solutions In partnership with MotoNovo Finance, we provide flexible finance options from just 9.9% APR. Apply online for quick approval or speak to our team for personalised guidance. Why Choose Norman Motors? ✅ Trusted, family-run business for over 70 years ✅ Nearly 200 premium used cars in stock ✅ Expertly prepared and fully inspected vehicles ✅ No-pressure, customer-first approach ✅ Market-leading warranties and aftercare ✅ Competitive finance options Whether you’re buying your first car or your next, discover the Norman Motors difference — where quality, trust, and genuine care come as standard.

Established in 1953

Written by the company

Rated 5* on Autotrader
"I was very pleased with the service I received from Norman Motors.From my initial enquiry, every call was answered efficiently, often by different team members but each equally proficient and professional. When I visited the garage, the sales person was very welcoming, and was totally up to speed with the specification of the car and its history. There was no pressure, and the warranty and finance packages were fully and clearly explained. It is reassuring to know that privately owned garages such as Norman Motors still exist and maintain good old fashioned service. I would not hesitate to use Norman Motors for my future motoring needs." John C

Norman Motors Warranty

Comprehensive cover with our Norman Motors warranty

Comprehensive cover with our Norman Motors warranty
When you purchase a quality used car from Norman Motors you will receive either the existing manufacturer’s warranty or our 3 months Norman Motors Optimum/Optimum Plus warranty backed by Driver First, Europe's leading warranty provider. For added peace of mind we do recommend that you extend your warranty period at the time of purchase and save money with our competitively priced cover. An extended Norman Motors Optimum warranty / Optimum Plus+ warranty will cover you for many eventualities. Our comprehensive warranties come with unlimited mileage and the maximum claim limit to the value of your car at the point of purchasing the policy.

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(1,085)

240 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Simply the best

We have purchased at least 6 cars through Norman Motors over the years and our latest purchase reflects our previous positive experiences.
The only car dealership we will deal with, as the cars are always great value and the sales and importantly, after sales is top quality

2 October 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Fantastic Experience with Norman…

⭐⭐⭐⭐⭐ Fantastic Experience with Norman Motors!

I recently purchased my Mercedes A-Class from Norman Motors, and I couldn’t be happier with my experience!

From the very beginning, the team was extremely professional, friendly, and helpful. What I appreciated the most was that there was absolutely no pressure to buy. I was given all the time I needed to make my decision comfortably.

They were always available to answer my questions and help with any requests.

The car was exactly as shown in the photos, with no unpleasant surprises. It fully met my expectations!

A special thank you to Ben for his kindness, patience, professionalism, and excellent customer service throughout the entire buying process.

I would highly recommend Norman Motors to anyone looking for a car and a smooth, honest, and stress-free buying experience!

Thank you again, Ben and Norman Motors! 🚗👏

22 September 2026
Unprompted review
Rated 5 out of 5 stars

Very happy

We purchased a really lovely car that we're so happy with and it was given to us in an excellent condition.
The communication and level or service we have received from start to finish was also very high.

10 October 2026
Unprompted review
Rated 5 out of 5 stars

RECOMMEND NORMANS.

From the time I enquired about a vehicle i liked to the end ,and purchasing it everything went smoothly, i had no pressure from salesman which was good. Those i delt with were friendly and polite. I would recommend Norman's. They had very good quality vehicles.

1 October 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

It's lovely to hear everything went smoothly from your first enquiry right through to collecting your new car.

We're particularly pleased you enjoyed the relaxed, no pressure approach from the team and found everyone friendly and helpful. Your comments about the quality of our cars are also greatly appreciated as we put a lot of effort into sourcing and preparing them to a high standard.

Thank you for choosing Norman Motors and for recommending us. We hope you thoroughly enjoy your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

Norman Motors, great to deal with!

Norman Motors were very helpful, friendly and efficient from start to finish. Ben looked after us and everything went smoothly. We are thrilled with our car which came at a good price.

11 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Ashley,

It's great to hear you were so well looked after and that everything went smoothly from start to finish.

Ben will really appreciate your comments. We're delighted you're thrilled with your new car and felt you got good value too.

Thank you for choosing Norman Motors and for taking the time to share your experience. We hope you enjoy many happy miles in your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

Really happy with my experience at Norman motors poole

Really happy with my experience at Norman Motors! This was my first car and Stuart was so helpful and made the whole process really easy and stress-free. He was friendly, patient and made me feel comfortable throughout. I absolutely love my new car — thank you Stuart and Norman Motors!

29 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Eda,

Buying your first car is a pretty special occasion, so we're delighted Stuart helped make it such an enjoyable and stress free experience for you.

He'll really appreciate your comments, particularly knowing that his friendly and patient approach made you feel comfortable throughout the whole process.

It's fantastic to hear you absolutely love your new car. Thank you for choosing Norman Motors for your first one and hopefully we'll see you again when the time eventually comes for number two!

Best wishes,
David Norman

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, very good vehicles on offer, Jim at the Poole branch was very efficient and explained things well. Very happy customer!

27 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Lizzy,

It's great to hear you're such a happy customer and that you were impressed with both the service and the quality of cars we had on offer.

Jim will really appreciate your comments. We're pleased he made everything clear and straightforward and looked after you so well throughout.

Thank you for choosing Norman Motors and we hope you thoroughly enjoy your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

Purchase of new car

Have been dealing with Norman motors recently and in particular Stuart, he was knowledgeable, friendly and very easy to work with whilst purchasing my new car. I would highly recommend and will be using this dealer again.

25 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Alex,
It's lovely to hear you had such a positive experience buying your new car from us.

Stuart will be delighted with your comments. He's a great member of the team and we're pleased his friendly, knowledgeable approach made the whole process so easy and enjoyable.

The fact that you'd choose Norman Motors again is one of the best compliments we can receive. Thank you for your recommendation and we hope you thoroughly enjoy your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

I was in the market for something…

I was in the market for something specific and had seen Norman Motors had one to offer.

I came down and viewed, test drove and brought the car. Stuart whom I delt with for my purchase was friendly, welcoming and most importantly to me he let the car speak for itself. I've been to places where they will try to hard sell it to you but I can honestly say I felt at home buying a car from them and it was from the moment I called to the moment I collected the car I felt i was in good hands. So thank you, I am over the moon with my new car. We will be back when it comes to replacing my partners car.

Thanks, James.

26 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Hi James, what a lovely review to read. We're really pleased you felt comfortable and in good hands from your very first phone call right through to collecting your new car.

Your comment about Stuart letting the car speak for itself sums up our approach perfectly. We want customers to have all the help and information they need, but without ever feeling pressured into making a decision.

Stuart will really appreciate your kind words and, most importantly, it's great to hear you're over the moon with the car.

Thank you for choosing Norman Motors, we look forward to seeing you both again when it's time to replace your partner's car.

Best wishes,
David Norman

Rated 5 out of 5 stars

Breath of fresh air

It has been so wonderful to find a car dealership who listen and place the needs of their customers front and centre of everything. My whole service experience was exemplary from start to finish - huge shout out to Clyde who found me the perfect car and made the whole buying process smooth beyond belief from start to finish. Norman Motors is a local company with the right values and priorities and I would not hesitate to recommend them - above and beyond on all levels. Thank you for restoring my faith in the car dealership industry x

24 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Lindsay,
What a wonderful review to receive. Your comment about restoring your faith in the car industry really does mean a great deal to us.

Clyde will be delighted to read this. Taking the time to listen, understand what someone is looking for and find the right car without any pressure is exactly how we believe buying a car should be.

We're also particularly proud of your comments about our values and priorities. As a local family business, looking after our customers properly has always been at the heart of Norman Motors.

Thank you for such a strong recommendation and for choosing us. We hope you absolutely love your new car!

Best wishes,
David Norman

Rated 5 out of 5 stars

Norman motors are a class act all round…

Norman motors are a class act all round Neil and Ben are a credit to the badge , smoothest experience I’ve ever had purchasing a new car honestly can’t praise them enough ! Thanks again gents.

20 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Benny,

What a great review, thank you. Being described as a class act is a fantastic compliment and one the whole team will really appreciate.

Neil and Ben will both be delighted with your comments. It's especially good to hear they made this the smoothest car buying experience you've ever had.

Thank you for choosing Norman Motors and for such kind words about the team. We hope you thoroughly enjoy your new car and look forward to seeing you again in the future.

Best wishes,
David Norman

Rated 5 out of 5 stars

Great service, highly recommend

Found this dealer online, and was very happy from start to finish. Stewart and Jim were both great. Sorted an issue without quibble, had the car valeted and serviced before collection. The process was all clear and professional. Would recommend.

19 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Conor,

It's great to hear everything went so smoothly from your first contact with us through to collecting your new car.

Stuart and Jim will both really appreciate your comments. We're particularly pleased the issue you raised was dealt with quickly and without any fuss, and that the car was properly prepared, serviced and valeted ready for collection.

Thank you for putting your trust in Norman Motors after finding us online and for your recommendation. We hope you thoroughly enjoy your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

High quality and a good range of used…

High quality and a good range of used cars to choose from. A professional service with no pressure from salesman Richard. I can recommend Norman Motors to anyone in the market for a decent car at a competitive price

5 August 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Philip,

It's great to hear you were impressed with both the quality and choice of cars we had available.

Richard will really appreciate your comments. We're pleased his professional and relaxed approach made the experience enjoyable, with all the help you needed but without any pressure.

Thank you for choosing Norman Motors and for recommending us to others. We hope you thoroughly enjoy your new car and look forward to seeing you again in the future.

Best wishes,
David Norman

Rated 5 out of 5 stars

Great services start to finish

Very good service front start to finish I went in and saw a car I wanted and was looking to part exchange mine, I met Ben Norman who informed me with everything I needed to know and gave me a great price for mine. Highly recommend them!

20 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Benjamin,

It's great to hear everything went so smoothly from start to finish and that you were happy with the deal on your part exchange.

Ben will really appreciate your comments. We're pleased he made everything clear and straightforward and gave you all the information you needed without any fuss.

Thank you for choosing Norman Motors and for your recommendation. We hope you're thoroughly enjoying your new car.

Best wishes,

David Norman

Rated 5 out of 5 stars

Plain Sailing

Stuart made buying the car all very easy, Explained the process fully.

19 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear John,

It's great to hear Stuart made the whole process so easy and straightforward for you. Buying a car should be an enjoyable experience, so we're pleased everything was clearly explained and plain sailing from start to finish.

Stuart will really appreciate your comments. Thank you for choosing Norman Motors and we hope you thoroughly enjoy your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

Great People To Deal With

Such a great company to deal with and Jonathan went above and beyond in sorting things out for me.

Having been let down by a dealer more local to me, in Lancashire, I was hesitant about buying a car over 250 miles away but Jonathan dealt with everything smoothly and professionally.

He also very kindly picked me up at the railway station after my 6 hour journey.

Oh, and the much needed coffee was also good too!

The car was exactly as advertised and a full 12 months MOT gives me peace of mind.

If you are looking to buy a used car in fantastic condition you can't go wrong with Norman Motors.

1 August 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Dave,

What a fantastic review to receive. Travelling over 250 miles and spending six hours on a train to buy a car requires a fair amount of trust, particularly after being let down elsewhere, so we're delighted everything lived up to your expectations.

Jonathan will really appreciate your comments. From keeping everything straightforward before your journey to collecting you from the station, it's great to hear he looked after you so well.

We're also pleased the car was exactly as advertised and properly prepared with a full 12 months MOT ready for you to enjoy. And after a six hour journey, I think a decent coffee was the least we could do!

Thank you for putting your trust in Norman Motors and for such a strong recommendation. We hope you thoroughly enjoy your new car.

Best wishes,
David Norman

Rated 5 out of 5 stars

I would highly recommend Norman Motors

I would highly recommend Norman Motors. I went to the Wallisdown Branch yesterday where they had a great range of quality used cars. The service i received was outstanding. Very knowledgeable, no pressure, 100 per cent professional and friendly. Although I did not purchase, I can without doubt say, I would use them when ive sold my car privately over any other local garage.. Very impressed.

12 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

What a lovely review to receive, especially as you didn't actually purchase a car from us on this occasion.

We're really pleased you were impressed with both the quality and choice of cars at Wallisdown and, most importantly, the way you were looked after by the team. We always want customers to feel comfortable, well informed and under no pressure, whether they end up buying a car from us or not.

Thank you for taking the time to leave such a strong recommendation. Hopefully once you've sold your current car, we'll have the right one waiting for you!

Best wishes,
David Norman

Rated 5 out of 5 stars

Myself and my wife have dealt with…

Myself and my wife have dealt with Norman Motors before when buying cars. It was a great experience then. As it was when we bought our first Tesla a couple of weeks ago. Neil and the team were really friendly and as before there was no pressure. Brilliant experience and the car is awesome. Thankyou so much

23 August 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Simon,

It's always especially nice to welcome returning customers, so we're delighted you chose Norman Motors again for your first Tesla.

Neil and the team will really appreciate your comments. We're pleased you found the experience just as friendly and relaxed as before, with plenty of help but never any pressure.

Most importantly, it's great to hear you're loving the Tesla! Thank you both for coming back to us and for taking the time to share your experience.

Best wishes,
David Norman

Rated 5 out of 5 stars

10/10 experience

10/10 experience, Norman Motors went above and beyond, really happy with my new seat.
Thank you Ben and also the mechanics for getting the car in tip top condition. Highly recommend A***

11 September 2026
Unprompted review
Norman Motors logo

Reply from Norman Motors

Dear Michael,

A 10/10 is always fantastic to receive, thank you. We're really pleased you're so happy with your new SEAT and that the whole experience lived up to expectations.

Ben will really appreciate your comments, as will our workshop team. A lot of work goes on behind the scenes to make sure our cars are properly prepared before handover, so it's particularly nice to see the mechanics getting a mention too.

Thank you for choosing Norman Motors and for the A*** recommendation. Enjoy your new car!

Best wishes,
David Norman

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look