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Review summary

Created with AI, based on recent reviews

Considering 67 reviews, most reviewers were let down by their experience overall. Customers frequently complained about poor product quality, noting that the makeup felt cheap, messy, and completely unlike what was shown in promotional videos. Reviewers also mentioned facing severe issues regarding unhelpful customer service responses, delayed shipping times, and deeply unprofessional business conduct overall. Some reviewers were happy with the makeup, praising the highly pigmented shimmers and overall cosmetic quality they received. A few other people also felt that certain special palettes provided a genuinely great experience and lovely colors. Consumers noted that they enjoyed wearing these specific items and found them to be reliable choices.

What people talk about most

Product

People report ambiguous experiences with product, as opinions on the makeup items vary significantly among... See more

Quality

Reviewers mention negative feedback about quality, with people describing the cosmetics as cheap and poorly... See more

Customer service

Reviewers highlight negative aspects of customer service, reporting that support is awful, unprofessional,... See more

Ethics

Users describe negative interactions, highlighting concerns about business practices and unprofessional... See more

Reviews shaping this summary

Rated 1 out of 5 stars

My original review was deleted, for some reason! I purchased a chrome eyeshadow palette earier in the year, and the product looked good on first glance. But on application it was flaky, creased qui... See more

Rated 1 out of 5 stars

The owner of this brand is someone who said they were bullied but then went out of her way to bodyshame and medically shame another woman and then got her daddy to write a fake apology post for her... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more

Rated 1 out of 5 stars

The brightness and color changing abilities are over hyped. Products do not perform as well as they do in the videos. Do not get caught up in the false hype because you will be disappointed.


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

274 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.6

All reviews

(274)

68 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Shady owner

The owner BEGS for positive reviews and berates customers for calling her out in direct messages. She then gets called out and plays the victim after being totally rude. Dont buy here

17 July 2026
Unprompted review
Rated 1 out of 5 stars

Abusive company

The company cannot handle criticism to the point of directing abuse, threats, insults, and harassment towards people, and won't take accountability when confronted. Kaima Cosmetics has a lengthy history of abusing customers. I'm writing this review so others know to avoid them.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Over hyped and false marketing.

The brightness and color changing abilities are over hyped. Products do not perform as well as they do in the videos.
Do not get caught up in the false hype because you will be disappointed.

2 July 2026
Unprompted review
Rated 1 out of 5 stars

AliExpress quality repackaged

AliExpress quality repackaged. Horrible costumer service. Business has asked for fake positive reviews which is questionable. You don’t have to ask for them if you are a reputable brand and actually conduct your “business” right. I can’t imagine being a business owner and not know how to appropriately respond to criticisms.

Ps. I’m just a fat nobody sorting my scabby skin out <3

1 June 2026
Unprompted review
Rated 1 out of 5 stars

Ugh.

Totally forgot I even had this crap in my draw, until I finally got around to tossing out my scam/fake review bought products today.
Now, I'm in no way heavy handed with the unusable or unsuited to my skin products, but Christ on a stick, the mess that fell out when I opened this back up reminded me exactly why it was put into the draw of shame to start with. The quality is absolutely shocking. Essentially nothing but dusty fallout & bad payoff on the skin, not to mention a little irritating to my skin, & I'm not a sensitive girly. I've actually ordered products from Temu & Aliexpress that had more substance & colour payoff about them, & didn't leave the mess this product did all over the place.
I'm far from opposed to a little chrome sparkle & shine, but 🤦‍♀️ my draw now looks like a disco ball in a rave.

23 January 2026
Unprompted review
Rated 1 out of 5 stars

This company and owner are awful

This company and owner are awful. Some of the reviews say they thought they had bought from Shein, you probably have in a "repacked " way. Many small companies that sell chrome/chameleon shadows or nail products do indeed buy from Shein and relabel the products. How do I know? Because I buy these from Shein and they are cheap and work. If they are rubbish I don't mind as I have only spent 50p or £1. If however I spend £15 from another company for the same EXACT product I'm going to be mad. I have seen my Shein product sold in this exact same way and got blocked for putting this in a comment lol

16 June 2026
Unprompted review
Rated 1 out of 5 stars

THE WORST customer service I have ever…

THE WORST customer service I have ever encountered. Not to mention that the pigment was nearly nonexistent and nothing of what has been advertised in many videos I watched.
Such a disappointment. Especially for an indy brand amd small business.

8 April 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Avoid! The owner is a mean girl! We don’t support brands like these! I hope you learn to be a better human, from this experience.

16 June 2026
Unprompted review
Rated 1 out of 5 stars

Don’t order from mean girls

trying to get your followers to leave fake reviews on your shit cosmetics to boost up your overall rating after you got valid criticism and bad reviews really backfired hm? Also calling someone who gives you valid criticism a “fatty” and making fun of their skin..? Mean girl behaviour. Don’t trust a mean girl to teach you about beauty and be responsible for your makeup. Bought from you guys ages ago and to say that your product was absolutely terrible would be an understatement. But more importantly, fix your personality before you fix your makeup.

14 June 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Awful customer service. I recommend looking into their history of name calling and other disgusting behavior toward their customers.

27 September 2025
Unprompted review
Rated 1 out of 5 stars

Based on the customer service…

Based on the customer service experiences of not just a few reviewers, I am ashamed to admit I once made an order/purchase from Kaima. My experience was about the same as Ella's. Non returning emails with questions about being over charged and why it took 4 months to receive only half my order.
I usually don't write reviews. This time, I had to make the exception and share my thoughts and experience with the world too.
Gemma... Shame on you and your 4 employees!!!! 🤥👹🤬

14 April 2025
Unprompted review

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