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Into The Blue Reviews 

936
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 708 reviews, reviewers overwhelmingly had a great experience with this company. Customers often mention that the website is exceptionally straightforward, making navigating the wide range of available gift choices a remarkably simple and pleasant task. People frequently praise the friendly staff and dedicated customer service team for being extremely supportive, helpful, and always ready to resolve questions over the phone. However, some customers also noted that completing online bookings or downloading digital vouchers could occasionally feel frustrating, cumbersome, and rather time-consuming. A few reviewers additionally experienced notable difficulties and complications with the rigid process of transferring or redeeming their purchased experiences.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting that the website is straightforward, easy... See more

Booking process

Clients share positive opinions on booking process, frequently highlighting simple online tools and helpful... See more

Staff

Customers had positive experiences with staff, frequently highlighting their helpfulness, professionalism,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting prompt, helpful support and... See more

Product

People report positive experiences with product, highlighting the great range of options and experiences... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I purchased two driving experiences in 2025 last year for my grandsons 16th birthday and still not used and approaching 17 in October. I asked when he was going to use them and it looks to me that th... See more

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

936 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 84% of negative reviews

Typically replies within 1 week

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See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(936)

726 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The price and options are great

The price and options are great, website is so easy and friendly user. The staff members are brilliant help over the phone with the information needed. i would recommend Into The Blue 100% to my friends and family great choice. Keep up the updates

18 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that our customer services team were able to assist you.

We hope that you enjoy your Flying Experience Vouchers.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great customer service

Great customer service, prompt and very helpful. After a great experience, I've used this company again.

13 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to assist you.

We hope that you enjoy your Segway Adventure.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Staff very helpful

Staff very helpful. very difficult to open the voucher attachment. The voucher had to be sent 3 times indifferent formats. finally worked and printed out.

18 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that our customer services team were able to assist you.

We hope that you enjoy your 60 Minute Microlight Flight.

Kind regareds,
The Into The Blue Team

Rated 4 out of 5 stars

Very easy to book

Very easy to book
Excellent customer service

12 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that your found ordering your voucher simple.

We hope that you enjoy your Gliding Experience.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Flight experience

The process was very easy to use however it was advertised with a discount code which I could not apply so had to call the company and was told this experience does not have a discount. So maybe put that information on the page.

17 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering yor voucher easy.

We hope that you enjoy your 'Squadron Leader' Wing to Wing Flight Alongside a Spitfire.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Solved my issue quickly without having…

Solved my issue quickly without having to hang on the phone for ages speaking through bots.

17 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Gliding Experience.

Kind regards,
The Into the Blue Team.

Rated 5 out of 5 stars

Super eslasy to use

Super eslasy to use. Love it

16 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found ordering your voucher easy.

We hope that you enjoy your 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very helpful customer services

Very helpful customer services. Bought an expensive driving experience for my dad who was diagnosed with cancer a few weeks afterwards. All is good now but he was too unwell to use the voucher before it expired. I contacted customer services who immediately extended it for 6 months free of charge so he could enjoy his experience. They made it very painless and stress free so the money spent was not wasted.

16 September 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy that our customer services team were able to assist you.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

No problem 😉 getting on line and…

No problem 😉 getting on line and sorting things out stressful free lovely 😊 can’t wait to fly thank you all 🤓🤩

15 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope you enjoy your Liverpool City Sightseeing Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

No hassle

No hassle. Found what I was looking for and received my gift voucher within three days. Now to see how easy it will be to actually book a date?

7 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher simple.

We hope that the recipient enjoys their Triple Flying Lesson Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Brilliant all round

Quick delivery
Beautifully gift boxed
And deal I could afford
Thank you

9 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that your voucher was delivered promptly.

We hope the recipient enjoys their 60 Minute Young Driver Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Was not sure hiw to book online phoned…

Was ot sure hiw to book online phoned up lovely lady pointed me in tight direction thankyou🌟🌟🌟🌟🌟

14 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that our customer services team were able to asisst you in ordering your vocher.

We hope that you enjoy your Shard Visit and Three Course Meal and Cocktail at London Steakhouse.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Xmas present for my husband

Xmas present for my husband , thought it was brilliant! Guy that took him up in glider was only young but very experienced and so pleasant! Husband has got the bug now and wants to go again!

11 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that your husband enjoyed his 3000ft Glider Aerotow Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I made an error in my booking and after…

I made an error in my booking and after a phone call this was dealt with efficiently and pleasantly
An excellent firm to deal with
Many thanks

13 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that our customer services team were able to assist you.

We hope that you enjoy your Sheepdog Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Extremely straightforward booking…

Extremely straightforward booking experience on an excellent website.

13 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you found ordering your experience simple and staright forward.

We hope that the recipient enjoys their 60 Minute Open Cockpit Gyrocopter Flight.

Kind regards,
The Into The Blue Team

Rated 2 out of 5 stars

Order stress!Filled in the form to purchase the gift…

Filled in the form to purchase the gift but it did not register the different address I wanted to send the gift. So spending loads of time trying to sort it and there does not seem to be anyway to remedy the issue on your site other than contact you - which I have done.
Let's see if it works but my experience of getting a response to an online order and sorting it is not a positive one.

13 September 2026
Rated 5 out of 5 stars

Very helpful.

11 September 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found our team helpful.

We hope that you enjoy your 3000ft Glider Flight.

Kind regards,
The Into The Blue Team

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