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Glasses Direct Reviews 

281,676
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,978 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, often finding them superior to high street options, and appreciate the excellent value for money. The service is frequently described as excellent, highlighting the efficient ordering process, wide frame selection, and fast delivery, often arriving earlier than expected. Many also note the perfect fit and improved vision from their new glasses. However, some people experienced discomfort with varifocal lenses or found frames too tight or prone to breakage. A few also mentioned incorrect items or technical issues causing order delays.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the quality, fit, and value of the glasses.... See more

Quality

Customers had positive experiences with quality, often praising the good quality of the glasses, frames, and... See more

Order

Customers consistently note positive experiences with the ordering process, often describing it as easy,... See more

Service

Users describe positive interactions with service, frequently highlighting its efficiency, speed, and... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting fast and efficient delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great service, product feels like good quality at a reasonable price. The high st 2 for 1 offers are a con because you just end up with 2 pairs of poor quality glasses. I was a bit nervous about orde... See more

Rated 5 out of 5 stars

Good selection and clear information on details of frames availble at reasonable prices. When delivered my varifocals fit very well and provide better vision than my latest high street opticians pair.... See more

Rated 5 out of 5 stars

I think the lady announced herself as “Honey”? By name and nature I suspect. The service I enjoyed from her, when she called me to review and confirm my order was exemplary. She was friendly, helpfu... See more

Rated 5 out of 5 stars

Absolutely love glasses direct. I have purchased several pairs. I need varifocal lenses and there is always some great offers and discounts and much cheap that opticians on the high Street. You need a... See more


Company details

  1. Glasses Store

About Glasses Direct

Written by the company

Trusted by over 3 million customers, Glasses Direct was founded in 2004 as the result of one man’s idea to make affordable, high-quality glasses more accessible for everyone. Fast forward a couple of decades later, and we are now the UK’s most popular online prescription glasses retailer, offering customers an average saving of 49% compared to the high street.

With over 1,200 frames available in all shapes, colours and styles, there is something to suit everybody.

Who We Are

Written by the company

We are UK's most popular online glasses store. With 120-day no-quibble returns, on-site fully qualified opticians and a full customer service team ready to answer any questions, you’re in good hands!
The Team
You can relax knowing your eye care is in the best hands. We have 9 qualified opticians that check through all orders and prescriptions to make sure everything is in order. Furthermore, our friendly and helpful customer service team are always on-hand, ready to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! All of our glasses are checked and dispatched from our warehouse in Nottingham.

Free 120 day returns

You can return your glasses to us and get a full refund within 120 days of your purchase - no questions asked. Even if you simply didn't like how they fit!

Contact info

Promotion box for Glasses Direct

Get 2 pairs of glasses from £15!

With site welcome offer

4.7

Excellent

TrustScore 4.5 out of 5

282K reviews

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4.7

All reviews

(281,676)

20,217 reviews in the last 12 months

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Rated 5 out of 5 stars

I'd happily recommend Glasses Diect

Glasses Direct was recommended by my partner, who has enjoyed positive experiences in the past.
After trying a number of frames (which was a straightforward and simple process) I decided which style and colour of glasses I wished to order; my first varifocal glasses for some time.
They arrived ahead of original delivery date and I am quickly adjusting to their use.
I ordered two pairs, to ensure I always have a spare pair available and was able to benefit from the offer on the second pair.
My only slight disappointment with the process was that there didn't seem to be a way of adding the refer-a-friend discount codes to the final order. Maybe I missed something in the ordering process?
I would recommend Glasses Direct to friends and family, and indeed use the service myself in the future.

29 July 2026
Rated 4 out of 5 stars

Great fast service

Great fast service, good result at a fair price.
The website offered a free second pair, but I could not get this due to website confusion otherwise I would have given a five star review.

3 August 2026
Rated 5 out of 5 stars

Verifocal purchase

I had 2 trials at home before finally deciding to order - both trial packs were delivered promptly and no problems with the return system. I was worried about putting my order through as I am not familiar with optician’s jargon & measurements, but the process was easy and there was enough information available on the site to reassure me I’d entered all details correctly. The glasses were delivered swiftly, they are some of the best varifocal glasses I’ve had since starting to wear glasses approximately 5 years ago. Would thoroughly recommend.

27 July 2026
Rated 5 out of 5 stars

Excellent all round

Very pleased with process from start to finish plus the quality of the glasses. Can't comment on long term robustness.

Was particularly impressed with questions they asked after I put my order in to ensure I got the right distance (I wanted them for using computer).

31 July 2026

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