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Glasses Direct Reviews 

281,765
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,978 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, often finding them superior to high street options, and appreciate the excellent value for money. The service is frequently described as excellent, highlighting the efficient ordering process, wide frame selection, and fast delivery, often arriving earlier than expected. Many also note the perfect fit and improved vision from their new glasses. However, some people experienced discomfort with varifocal lenses or found frames too tight or prone to breakage. A few also mentioned incorrect items or technical issues causing order delays.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the quality, fit, and value of the glasses.... See more

Quality

Customers had positive experiences with quality, often praising the good quality of the glasses, frames, and... See more

Order

Customers consistently note positive experiences with the ordering process, often describing it as easy,... See more

Service

Users describe positive interactions with service, frequently highlighting its efficiency, speed, and... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting fast and efficient delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great service, product feels like good quality at a reasonable price. The high st 2 for 1 offers are a con because you just end up with 2 pairs of poor quality glasses. I was a bit nervous about orde... See more

Rated 5 out of 5 stars

Good selection and clear information on details of frames availble at reasonable prices. When delivered my varifocals fit very well and provide better vision than my latest high street opticians pair.... See more

Rated 5 out of 5 stars

I think the lady announced herself as “Honey”? By name and nature I suspect. The service I enjoyed from her, when she called me to review and confirm my order was exemplary. She was friendly, helpfu... See more

Rated 5 out of 5 stars

Absolutely love glasses direct. I have purchased several pairs. I need varifocal lenses and there is always some great offers and discounts and much cheap that opticians on the high Street. You need a... See more


Company details

  1. Glasses Store

About Glasses Direct

Written by the company

Trusted by over 3 million customers, Glasses Direct was founded in 2004 as the result of one man’s idea to make affordable, high-quality glasses more accessible for everyone. Fast forward a couple of decades later, and we are now the UK’s most popular online prescription glasses retailer, offering customers an average saving of 49% compared to the high street.

With over 1,200 frames available in all shapes, colours and styles, there is something to suit everybody.

Who We Are

Written by the company

We are UK's most popular online glasses store. With 120-day no-quibble returns, on-site fully qualified opticians and a full customer service team ready to answer any questions, you’re in good hands!
The Team
You can relax knowing your eye care is in the best hands. We have 9 qualified opticians that check through all orders and prescriptions to make sure everything is in order. Furthermore, our friendly and helpful customer service team are always on-hand, ready to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! All of our glasses are checked and dispatched from our warehouse in Nottingham.

Free 120 day returns

You can return your glasses to us and get a full refund within 120 days of your purchase - no questions asked. Even if you simply didn't like how they fit!

Contact info

Promotion box for Glasses Direct

Get 2 pairs of glasses from £15!

With site welcome offer

4.7

Excellent

TrustScore 4.5 out of 5

282K reviews

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4.7

All reviews

(281,765)

20,272 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great overall experience!

I went to have my eye test at my local big chain and saw some lovely Gucci sunglasses while in store. Tried them on and fell in love with them but NOT the shops price! Left it a couple of weeks and thought I would check online to see if I could purchase them for a better price, and I’m so glad I did!
The same glasses with better lenses plus delivery (and I used a cash back site!) and they were still £60 less than the frame alone in the high street store…
As mentioned, I purchased better (polarised) lenses and the turnaround time was excellent!
I was kept up to date throughout the creating and shipping process, and the glasses arrived in beautiful condition, completely protected during transit!
Thank you very much, I will certainly be back again soon when I need more glasses at a great price!

25 July 2026
Rated 3 out of 5 stars

Unfortunately the clear vision was only…

Unfortunately the clear vision was only very close to my eyes and they were meant to be reading glasses. Not sure why, but it would have been helpful to have sent a picture of my prescription to make sure the details were right and adequate. They were happy for me to return them via UPS, waiting for refund.

31 July 2026
Glasses Direct logo

Reply from Glasses Direct

Hi Chris,

We’re very sorry that the reading glasses did not provide clear vision at the expected distance. This is certainly not the experience we want you to have.

We would normally be happy to arrange a replacement. However, as the glasses have already been returned for a refund, we’re no longer able to issue a replacement under the same return.

We’d still be happy to investigate what may have caused the issue. Could you please send us a clear copy or photo of your prescription? We can compare it with the details entered on your order and help ensure that any future glasses are made with the correct information.

Please check your inbox later today for more information on how we can address your concern.

Rest assured, we are here to support you throughout this process. Should you need any further assistance, do not hesitate to reach out. Your satisfaction is our top priority.

Once again, we deeply apologize for the inconvenience caused.

All the best.

Team GD

Rated 5 out of 5 stars

Excellent

Speedy, efficient and cheap service for glasses that do the job. I'll not be buying from the opticians again.

4 August 2026
Rated 5 out of 5 stars

Great Service!

I've been buying my glasses from Glasses Direct for many years and have always been happy with the result. However, I recently had an issue with my latest pair of varifocals. The graduated setting height had been set a little high and, as a result, I had to lower my head slightly to get the correct focus at any distance. Having contacted Glasses Direct, they guided me through the process of returning and re-making the lenses to correct the issue. I posted the glasses on Friday and I had them back on Tuesday having been kept in touch with progress throughout. Truly outstanding after sales service!

4 August 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Glasses Direct

Thank you Glasses Direct, so much for my recent order. The glasses are all perfect, I love them all. 😍 Your optician and customer service team were excellent at keeping me up to date. I am very happy and would highly recommend you to everyone.

4 August 2026
Rated 5 out of 5 stars

After my daughter bought prescription…

After my daughter bought prescription glasses from Glasses Direct and praised their quality and price,
I decided to give them a try. My first order was for a pair of prescription sunglasses, and I was so pleased with them that I immediately ordered a second pair for driving. However this time, I chose polarised sunglasses. They are fantastic! They completely eliminate all glare and reflections on the windscreen, giving a super, crystal-clear view of the road ahead.
Highly recommended for both quality and value!

5 August 2026
Unprompted review
Rated 5 out of 5 stars

Incredible value and service

How efficient, quick and easy it was to order my glasses. Such a wide range to choose from and brilliant prices. I made my order on Tuesday and received all 3 pairs (2 glasses & 1 sunglasses) by Sunday! Incredible service and fantastic glasses!

2 August 2026
Rated 5 out of 5 stars

Perfect!

I ordered two pairs of prescription glasses, one for myself and one for my wife. Both were exactly as expected and of good quality.

4 August 2026
Rated 5 out of 5 stars

Overall an Excellent Ordering Experience with a minor observation

Very good experience ordering my new prescription varifocal transition lenses and frame. Ordered and received within 7 days. Excellent value with a promotion code provided by Glasses Direct. Only slight and I mean slight negative point - lack of glasses cleaning cloth, and a solid glasses case. The glasses arrived in an Armani Exchange A/X which is the make of the frame and a pouch inside with the glasses. I would have preferred a traditional glasses case with a cloth. A minor gripe.

4 August 2026
Rated 5 out of 5 stars

Very pleased with my glasses

Very good informative website making selecting the correct lenses for your glasses easy. Very pleased with my glasses from Direct Glasses. Quick delivery and a fraction of the price than my previous glasses from my opticians.

4 August 2026
Rated 4 out of 5 stars

Definitely cheaper than high street

I am still getting adjusted to the glasses so early days. There is a vast selection of frames on their website, good options for lenses. Definitely cheaper than high street but a few caveats;
- you have to try the frame virtually so accuracy may not be perfect
- their voucher codes dont always work. In my case the customer services were kind enough to allow me the discount promised
- The glasses arrived in soft pouches instead of hard cases. The hard glass cases cost very little and would have really added value to the whole transaction.
I have bought previously from specscart which was definitely better but slightly more expensive. Also have great customer service and allow try at home frames.
Customers can try both sites and check out what works for them

2 August 2026
Rated 5 out of 5 stars

I would definitely recommend using…

I would definitely recommend using Glasses Direct. The website is easy to use when searching for the correct size of frames. Also, there is no messing about in uploading your prescription as you are able to input the info yourself. There is also a 'try on' option via your camera too, see get a feel of how the glasses would look on you. Delivery is quick so I will definitely be using this company again.

1 August 2026

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