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Glasses Direct Reviews 

281,557
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,978 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, often finding them superior to high street options, and appreciate the excellent value for money. The service is frequently described as excellent, highlighting the efficient ordering process, wide frame selection, and fast delivery, often arriving earlier than expected. Many also note the perfect fit and improved vision from their new glasses. However, some people experienced discomfort with varifocal lenses or found frames too tight or prone to breakage. A few also mentioned incorrect items or technical issues causing order delays.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the quality, fit, and value of the glasses.... See more

Quality

Customers had positive experiences with quality, often praising the good quality of the glasses, frames, and... See more

Order

Customers consistently note positive experiences with the ordering process, often describing it as easy,... See more

Service

Users describe positive interactions with service, frequently highlighting its efficiency, speed, and... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting fast and efficient delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great service, product feels like good quality at a reasonable price. The high st 2 for 1 offers are a con because you just end up with 2 pairs of poor quality glasses. I was a bit nervous about orde... See more

Rated 5 out of 5 stars

Good selection and clear information on details of frames availble at reasonable prices. When delivered my varifocals fit very well and provide better vision than my latest high street opticians pair.... See more

Rated 5 out of 5 stars

I think the lady announced herself as “Honey”? By name and nature I suspect. The service I enjoyed from her, when she called me to review and confirm my order was exemplary. She was friendly, helpfu... See more

Rated 5 out of 5 stars

Absolutely love glasses direct. I have purchased several pairs. I need varifocal lenses and there is always some great offers and discounts and much cheap that opticians on the high Street. You need a... See more


Company details

  1. Glasses Store

About Glasses Direct

Written by the company

Trusted by over 3 million customers, Glasses Direct was founded in 2004 as the result of one man’s idea to make affordable, high-quality glasses more accessible for everyone. Fast forward a couple of decades later, and we are now the UK’s most popular online prescription glasses retailer, offering customers an average saving of 49% compared to the high street.

With over 1,200 frames available in all shapes, colours and styles, there is something to suit everybody.

Who We Are

Written by the company

We are UK's most popular online glasses store. With 120-day no-quibble returns, on-site fully qualified opticians and a full customer service team ready to answer any questions, you’re in good hands!
The Team
You can relax knowing your eye care is in the best hands. We have 9 qualified opticians that check through all orders and prescriptions to make sure everything is in order. Furthermore, our friendly and helpful customer service team are always on-hand, ready to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! All of our glasses are checked and dispatched from our warehouse in Nottingham.

Free 120 day returns

You can return your glasses to us and get a full refund within 120 days of your purchase - no questions asked. Even if you simply didn't like how they fit!

Contact info

Promotion box for Glasses Direct

Get 2 pairs of glasses from £15!

With site welcome offer

4.7

Excellent

TrustScore 4.5 out of 5

282K reviews

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4.7

All reviews

(281,557)

20,060 reviews in the last 12 months

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Rated 4 out of 5 stars

A good experience overall

My glasses arrived very quickly. The lenses are very good quality. The only negative thing I would say was the quality of the frame as they feel a little rough but I guess you get what you pay for.

1 August 2026
Rated 3 out of 5 stars

Excellent delivery time

Excellent delivery time. Good choice of glasses, reasonable prices but don't bother with the carpet underlay cases...... a bit naff and bit small for the glasses I purchased.

30 July 2026
Glasses Direct logo

Reply from Glasses Direct

Hi Andrew,

Thank you for your feedback, and we’re sorry to hear that the soft case did not meet your expectations and felt too small for your glasses.

Our hard cases are currently only included with selected premium frames, while glasses from the Glasses Direct collection are supplied with a soft case as part of our more environmentally conscious approach.

However, we completely understand your comments regarding the quality and size of the case. We’ll make sure this feedback is shared with the relevant team for future consideration.

Please check your inbox later today for more information on how we can address your concern.

Rest assured, we are here to support you throughout this process. Should you need any further assistance, do not hesitate to reach out. Your satisfaction is our top priority.

Once again, we deeply apologize for the inconvenience caused.

All the best.

Team GD

Rated 1 out of 5 stars

I am so disappointed

I would love to have given 5 stars as the process was great and I love the glasses - in theory. I took advantage of the 2 for 1 offer and bought the Amy model in both available colours, Sugar Plum and Berry Bright. These frames are a bit peculiar in that they appear to have a double frame - one that the lenses actually fit into and a separate thin coloured one at the front, which join together (supposedly). The plum colour frames were perfect but the berry frames had a gap between the thin red frame and the one the lenses were in, you could clearly see daylight between the two. I sent the faulty ones back for repair/replacement and duly received another pair less than a week later - with the same issue. I honestly don't know how they are missing this, the gap is obvious and unsightly. Also the little joint on the right lens of this replacement pair is crooked and seems not to be screwed in properly, it's almost as though the lens is too big. I note the company policy is only to repair/replace once and if it is still not right a refund is the only option. I feel totally devastated at this. It was the berry colour that I really wanted, I got the plum only because of the 2 for 1 (although somehow I've managed to place the order with the berry as the "free" pair). I don't want a refund - being the 2nd pair it wouldn't amount to much anyway - but I want the berry colour. I'm just so very disappointed, and angry at the apparent lack of quality control at the lab which is totally responsible for the situation I now find myself in.

1 August 2026
Unprompted review
Glasses Direct logo

Reply from Glasses Direct

Hi Reverend,

We’re truly sorry that the replacement Berry Bright frame arrived with the same issue. We completely understand how disappointing and frustrating this must be, especially as this was the colour you originally wanted. This is not the quality or experience we want you to receive.

As the same fault has occurred on both the original and replacement pair, we’ll need to report this to our quality team for further investigation. Could you please send us clear photos showing the gap between the frame sections and the issue around the right lens?

Once we receive the photos, we’ll review them with the relevant team and explore the best available option to help you receive the same Berry Bright frame in the correct condition.

Please check your inbox later today for more information on how we can address your concern.

Rest assured, we are here to support you throughout this process. Should you need any further assistance, do not hesitate to reach out. Your satisfaction is our top priority.

Once again, we deeply apologize for the inconvenience caused.

All the best.

Team GD

Rated 5 out of 5 stars

Great service, products and prices

I used the free trial/try at home service twice so that I knew I would be happy with the frames and the service worked perfectly. The very cheap frames were flimsy and felt cheap so I ordered frames that were £75 before discounts.
When I ordered the sunglasees I was told to expect to get tem within 14 days and they arrived in ess than a week.
Sunglasses with varifocal lens were going to cost me over £200 from Specsavers but I was able to get a very similar frame style and high spec lenses for about £80 plus a few pair of reading glasses. I am recommending Glasses Direct to everyone!

1 August 2026
Rated 5 out of 5 stars

Quality spectacles at a brilliant price

The process was straightforward, although the first pair of glasses that I received appeared to have the wrong lenses, even the return process was easy to follow and the order trackable. When my replacement spectacles arrived I was delighted with the design, quality, speed of delivery and price!

28 July 2026
Rated 5 out of 5 stars

Happy customer

Very easy process. Varifocal sunglasses with polarised lenses are brilliant and great value for money.
Will definitely buying from glasses Direct again.

30 July 2026
Rated 5 out of 5 stars

First time online purchase

Thought I would have a go at ordering online.It was straight forward with my prescripton details.Just had to navigate the pupil distance measuring tool so called in my son for help.The glasses are great and fit straight away and I saved over £80.00 instead of buying at my opticians.

31 July 2026

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