DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Basically a first class service

Matt was so helpful and very good at explaining all my different options, he made me feel very comfortable throughout the whole experience of obtaining my insurance and made sure I understood everything on the policy and what I would be covered for. I will definitely recommend this company to my colleagues, Thank you Matt.

14 August 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the amazing review Richard.

Rated 1 out of 5 stars

Diabolical service no access to update…

Diabolical service no access to update the mid. Have to text or what's app registration accross to add to the middle no way off seeing what's on the mid suppose to phone to check which when you run a company isn't what you need at all this company won't tell you this until it's to late and you have already taken the policy out. I would not recommend this company to anyone nor would I recommend anyone with in the motor trade use this company either there cheap for a reason and that's because the service they provide is rubbish.

6 August 2025
Unprompted review
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Reply from DNA Insurance

Hi Shaun, we are very sorry to hear you've been left disappointed with our service. Can you please drop us an email to mail@dna-insurance.com with your best contact details so we can investigate? Thanks, DNA

Rated 5 out of 5 stars

A+++++ Service from Matthew Carpenter…

A+++++ Service from Matthew Carpenter at DNA Insurance

I had an outstanding experience with Matthew Carpenter at DNA Insurance. From start to finish, he was professional, knowledgeable, and incredibly responsive. He took the time to explain all my options clearly, helped me find the perfect coverage for my needs, and made the entire process smooth and stress-free. It’s rare to find someone so genuinely committed to customer service. I highly recommend Matthew and the team at DNA Insurance — five stars all the way!

29 July 2025
Unprompted review
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Reply from DNA Insurance

Hi Yasin, thanks for the amazing review!

Rated 1 out of 5 stars

Worst insurance ever I don’t recommend…

Worst insurance ever I don’t recommend at all please be careful they just scammer when you want to renew the don’t answer until you run out they will charge you double please don’t trust them im with them for 2 years first year was 1675£ and didn’t answer my phone until the last day they told me you don’t have a choice you have to pay 3380£ and for this year i call when 28 days left they told me they will send me email and i got now when 12 days left left I don’t wanna same thing happen now they wanna charge me 4160£ but i understand now i have 12 days left so I am looking for something else please be careful they are scanner

31 July 2025
Unprompted review
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Reply from DNA Insurance

Hi Karzan, we are very sorry to hear that you were left disappointed with your renewal. Your renewal premium unfortunately had risen but we did manage to offer you a cheaper policy the following day. We have since been in touch with a further saving on a different policy.

If you would like to discuss this with us, please do not hesitate to contact us. Thanks, DNA.

Rated 5 out of 5 stars

Matthew carpenter what a top man looked…

Matthew carpenter what a top man looked after me from start to finish very professional at his job , have already passed is number and name to a colleague of mine when his insurance is up he will be contacting matt thanks again matt

30 July 2025
Unprompted review
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Reply from DNA Insurance

Hi Mark, thanks for taking the time to leave us a great review.

Rated 1 out of 5 stars

Isn’t worth it, headache company

not even one star 0 stars, take 5/6 days in some cases never on the mid, trader insurance demostration cover stop by the police several times because was showing not insured and i had to proof the police i have insurance but not showing on their system, they are not declaring to the mid whatever cars you put on, scum
and is headache to deal with a customer service they cannot help with nothing wait in the queue for several hours the result nothing

22 July 2025
Unprompted review
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Reply from DNA Insurance

Hi Smouk, we are really sorry to hear you've had a bad experience with us. Unfortunately, we have no record of you in our system, so could you please email us mail@dna-insurance.com with your name and best contact number. Thanks, DNA.

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐
Outstanding Service – Highly Recommend Matthew Carpenter at Howden Insurance!

I had a really tough time trying to get insured due to being under 30, and most places either turned me away or gave me sky-high quotes. That all changed when I got in touch with Matthew Carpenter at Howden Insurance.

From the very first conversation, Matthew went above and beyond to help me. He didn’t just tick boxes – he genuinely cared about finding the best possible solution for me. He worked tirelessly to get me insured, explaining everything clearly along the way and making the whole process stress-free.

What really stood out was that his support didn’t stop once the policy was set up – he continued to check in, offer advice, and make sure everything was running smoothly. That level of aftercare is rare, and it shows how committed he is to his clients.

I couldn’t recommend Matthew Carpenter highly enough. If you’re struggling to get insured, especially if you’re under 30 like me, speak to him – you won’t be disappointed!

17 July 2025
Unprompted review
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Reply from DNA Insurance

Hi James, thank you very much for your amazing review of us and the service you received from Matt.

Rated 5 out of 5 stars

Matthew helped me with my policy

Matthew helped me with my policy. Nothing but great from start to finish and still helps me now with any questions or queries I have. Would 100% recommend Matthew.

17 July 2025
Unprompted review
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Reply from DNA Insurance

Hi Kieron, thank you for taking the time to leave us and Matt a fantastic review.

Rated 5 out of 5 stars

Just had a great experience with DNA

Just had a great experience with DNA. After recently setting up a business in the motor trade I knew it was not going to be easy. Matt C went above and beyond to ensure I had the best possible deal. He was patient when explaining the finer details ensuring I fully understood, nothing was rushed. Communication was very efficient and it was great to deal with such a passionate agent.
I will look forward to working with DNA in the future

16 July 2025
Unprompted review
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Reply from DNA Insurance

Hi Jack, thank you for taking the time to leave us and Matt a great review!

Rated 5 out of 5 stars

Good company

Good company. Who i was with for 4x5 years . I would have sta but I had a much better deal with another company. But thank you for your service. Barry. Faulkner.

10 July 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the great review Barry. We'd love to be able to quote you again when you're due for renewal, so please get in touch closer to the time.

Rated 5 out of 5 stars

DNA Insurance are very competitive

DNA Insurance are very competitive, The sales person Name (Wes Cullinane) was amazing very professional with ample of patience, he answer all my questions and queries very professionally. I was in contact with him for nearly 1 & 1/2 week and he was the same from the day 1 till the last minute which assured me I will be looked after not only when I am buying the insurance but throughout I will be with DNA insurance.

6 June 2025
Unprompted review
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Reply from DNA Insurance

Thanks for your amazing review!

Rated 5 out of 5 stars

We’ve been with DNA for a number of…

We’ve been with DNA for a number of years. Our business is motor trade sales and collection and delivery of vehicles. Not here to comment on the company as a whole, but to give credit to Toni Brooker (agent). Over the years she’s watched our business grow, offered valuable advice and shown genuine interest in helping us to flourish. Glad we found her, she’s a gem!!!

Umar Hussain (MD)
Krown Logistics

12 February 2025
Unprompted review
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Reply from DNA Insurance

Hi Umar, thank you very much for the fantastic review!

Rated 5 out of 5 stars

Rare Quality

Seem to possess the uncommon quality of being a common sense and no nonsense company.

9 January 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thanks for the amazing review Victor!

Rated 5 out of 5 stars

Great services from all staff very…

Great services from all staff very competitive prices no stress free advice very helpful through out

13 December 2024
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Mr Kindon, thanks for taking the time to leave us a great review.

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