Dan was very helpful patient and knowledgeable. He demonstrated several options showed is detail and walked us through options Friendly approachable and a pleasure to deal with. Made it easy to ma... See more
Company replied
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Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
Company replied
Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other fu... See more
Company replied
Wow this Shop is well laid out neat tidy and nice and bright , with a great choices of sofas and other furnishings 10/10 DFS . Chris the gentleman that took care of us was very warm and welcoming, fu... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
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My experience was great like always
My experience was great like always, the staff is friendly and helpful…great customer service and easy communication and explanation about promotions and orders.
I’m really pleased.
27 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
Great customer service
Great customer service from Sam in the Norwich branch. Very helpful.
25 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Catherine,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
DFS service
Service was good. Explained everything about the furniture and delivery. Excellent manner
21 July 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
New sofa
After looking for a replacement sofa suite we found what we were looking for, Richard the sales assistant talked us through the all the options available to us including care packages general sofa care and succinctly dealt with our order there and then detailing the delivery process and lead time . A genuinely easy purchase from start to finish.
26 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Richard met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The gentlemen who helped us
The gentlemen who helped us, his name is Simon and he was very helpful, kind and very easy to talk to and knew all of the products in the store. I would recommend Simon to all.
26 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review. We are really happy that Simon met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Best service in Norwich !
Megan was very helpful, polite & professional. Answered all questions needed, helped choose the right sofa for us. Process was quick & easy. Highly recommend Sprowston, Norwich !
26 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Dan was extremely helpful and explained…
Dan was extremely helpful and explained everything about our purchase and the options available. We are very pleased with the whole buying experience.
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
We are really happy that Dan met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Simon gave great customer service
Simon was very attentive on showing and explaining the sofa to me. While he was doing this I realized I had left my walking stick in a previous shop, Simon offered to get it for me which I thought was amazing.
He explained everything to me that I needed to know. His customer service Was exemporarily
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Simon.
Kind Regards,
Jordan
DFS Customer Support
Great Experience
Really helpful service. Knowledgeable and informative, helping us make the right decision.
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
We really appreciate you taking the time to give us a 5* rating, thank you very much!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Experience was great
Experience was great. Staff was friendly not pushy to buy. Advised us on our description of what we was looking for.
Offered us drinks. Gave us time to think and decide. It was a lovley experience couldn't of asked for a better service.
Simon morris and another member of staff , didn't catch his name very polite and helpful.
To us what seems a very stressful time. Has helped made this decision less stressful. Also would like to mention its nice to see staff in casual/smart clothing. Which also does not overwhelm customers.
This is our 3rd sofa with DFS.
we have dealt with the norwich branch and Customer service is brilliant.
25 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Just good professional standards with…
Just good professional standards with pleasant staff. Sam was excellent
25 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Great customer service from Richard at…
Great customer service from Richard at the Norwich branch. Was not pushy, explained all the different combinations we could have. Only let down was amount of wait time for sofa, but if it 8s quality you want then it will be worth it.
24 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Richard met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Positive Experience at Norwich
On our visit to the store we met Sales Assistant Natalia who listened carefully to our needs and offered us positive advice. She drew up a sketch based on a photograph of our room that we had provided. We subsequently made a purchase.
24 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Natalia met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
I had a absolutely fantastic experience…
I had a absolutely fantastic experience buying my sofa the sales rep was extremely helpful to my wife to find her exactly what she wanted. He was able to give us the best advice after he asked if we had any sofas we wanted to view and made us feel completely relaxed with the clear and honest advice and making it entertaining with a laugh and joke. I would highly recommend coming here to anyone I know. P.S the wife is stealing my recliner
25 July 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
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