Phil at DFS was really informative, friendly and helpful throughout our visit. We had previously been to another DFS store where we felt the experience was a bit pushy, so it was refreshing to deal wi... See more
Company replied
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I had a wonderful experience at dfs today. The customer service was amazing. Dan was friendly, very informative, able to answer any questions I had and made the whole experience very relaxed and I lef... See more
Walked in to look at a specific sofa but that wasn’t in store. We did however find another on clearance which was exactly what we were looking for. Lovely staff and a great experience.
Company replied
Excellent, I had already seen the item on line, went to the store liked what I saw, sat on it picked the colour, legs and cushions, Callie had information to hand and was very efficient
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
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Lovely attentive staff
Lovely attentive staff, shown a variety of products we were actually interested in. Store was clean and tidy. Lovely atmosphere.
30 May 2026
I had a wonderful experience at dfs…
I had a wonderful experience at dfs today. The customer service was amazing. Dan was friendly, very informative, able to answer any questions I had and made the whole experience very relaxed and I left having purchased exactly what I wanted.
30 May 2026
A credit to the company
Very friendly staff, extremely helpful,
Sam Wasn’t pushy and made us feel comfortable with our purchase. A credit to the company
30 May 2026
Easy to talk yo and no pushy salesman
Easy to talk yo and no pushy salesman. Thanks Dan (with an A)
29 May 2026
Excellent customer service in the…
Excellent customer service in the design Norwich store from Katie very pleased with our purchase
30 May 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from DFS Furniture - Norwich
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The gentleman was very knowledgeable…
The gentleman was very knowledgeable and not a pushy salesman
Thank you
29 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your lovely review.
Kind Regards,
Holly M
DFS Customer Support
Customer service was excellent
Customer service was excellent, not pushy , a pleasure to deal with.Thankyou Megan
28 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind review with us.
Kind regards,
Holly M
DFS Customer Support
Norwich store
Just been to Norwich store to purchase a sofa. Store very clean and tidy. Friendly sales staff we had the please of dealing with Megan. Great help thank you.
28 May 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Sam Pryse was Excellent and had plenty…
Sam Pryse was Excellent and had plenty of time for us, nothing wasn’t to much trouble, she went through every thing with us eg credit agreement, delivery charges to the Channel Islands, she went above and beyond of expectations, a credit to the company.
27 May 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Holly M
DFS Customer Support
Katie was extremely helpful and…
Katie was extremely helpful and explained everything in detail that we could understand.
Would thoroughly recommend the Norwich store
27 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
Lovey lady great worker
27 May 2026
Reply from DFS Furniture - Norwich
Hello Chris,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Excellent
Excellent, I had already seen the item on line, went to the store liked what I saw, sat on it picked the colour, legs and cushions,
Callie had information to hand and was very efficient
26 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
I received excellent service from from…
I received excellent service from from Katie in the Norwich branch from start to finish, she couldn't have been more helpful.
25 May 2026
Reply from DFS Furniture - Norwich
Hello Kevin,
Thanks for your lovely feedback, we’re glad to hear Katie met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Excellent Service
Staff are not pushy at all..they come and check on you but give you time to think. No hard sell at all. Explained everything clearly with no jargon.
25 May 2026
Reply from DFS Furniture - Norwich
Hello Sally,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Absolutely amazing experience from…
Absolutely amazing experience from start to finish whilst deciding which sofa I was going to choose. The quality of the furniture which I viewed exceeded my expectations — sturdy, stylish, and exactly as shown online. The sales team in particular Natalie was incredibly friendly and approachable,helpful, patient, and knowledgeable without being pushy.
Would highly recommend 👍
25 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about your great experience with DFS. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Terracotta ryder sofa and chair …
Very friendly service and very well informed staff who helped us decide what we needed 100 percent would go there again ,thank you to the lady with the rusty colour hair for demonstrating the Ryder range
25 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
10/10 at Norwich DFS
Always great customer service at Norwich DFS. Very attentive and not a pushy sales approach. Bethany was great.
Has mega deals and fantastic and stylish sofa collections.
25 May 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
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