DFS Furniture - Norwich Reviews 

8,204
TrustScore 5 out of 5

4.9

Salhouse Road, Unit 5, NR7 9AZ Norwich, GB


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Rated 5 out of 5 stars

Dan was very helpful patient and knowledgeable. He demonstrated several options showed is detail and walked us through options Friendly approachable and a pleasure to deal with. Made it easy to ma... See more

Company replied

Rated 5 out of 5 stars

Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more

Company replied

Rated 5 out of 5 stars

Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other fu... See more

Company replied

Rated 5 out of 5 stars

Wow this Shop is well laid out neat tidy and nice and bright , with a great choices of sofas and other furnishings 10/10 DFS . Chris the gentleman that took care of us was very warm and welcoming, fu... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom

  • 0333 999 9764

4.9

Excellent

TrustScore 5 out of 5

8K reviews

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4.9

All reviews

(8,204)

99,778 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Natalia extremely helpful and…

We found Natalia extremely helpful and knowledgeable. Her approach and manner was exceptional. She is an asset to your company. Overall we enjoyed the experience.

1 August 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Service was exemplar

Service was exemplar - gave space to browse and then immediately on hand to help and guide. Relaxed professional and went though all options re next steps and care of furniture. Would highly recommend.

1 August 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

10 out of 10 if we could score more we would thanks

Walked in and thought we knew what we wanted but Sam walked to us and asked if we are OK, she was lovely and asked all the right questions for our needs and if we looked online etc... we ended up with something completely different and it was way better and suited what we wanted or needed .. we purchased all warranty and cleaner .. so can not fault her experience and very friendly.. it seemed like we knew her longer than 20 mins... we have been to other stores in the past but we will recommend to others made us feel like we were home..

1 August 2026
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Reply from DFS Furniture - Norwich

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Sam met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

The staff were great not to pushy and…

The staff were great not to pushy and every thing went through as explained, no issue no stress just a great sofa.

25 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for sharing your kind feedback with us.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

The staff were very helpful

The staff were very helpful, and we didn't feel pressured to purchase anything we disnt want to

31 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for sharing your lovely review with us.

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

From our first visit a couple of weeks…

From our first visit a couple of weeks ago, meeting Katie who was very patient, friendly & professional to our final visit today for our purchase served by Natalia who was very professional, informative & chatty we have found the whole experience very easy & relaxed - not stressful at all. Its nice to be offered a drink, guidance when requested & not badgered the minute you walk in the door. Never purchased from DFS before but we certainly will be back & would easily recommend them in future. Hopefully the delivery & our enjoying our new sofa in a few months will be as equally as good.

31 July 2026
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Reply from DFS Furniture - Norwich

Hello,

We are happy to hear that you enjoyed your visit to the DFS store and you experienced excellent customer service. Thank you for taking the time to write us a review, it is much appreciated!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Helpful

Helpful, friendly and informative.

31 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for your great review.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great service

Great service, really helpful

30 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Very friendly and helpful staff at the…

Very friendly and helpful staff at the DFS Norwich branch, I made it a little easier for them as I knew which sofa I wanted to purchase, I had visited a few weeks prior to ordering as I required dimensions from the property I’m purchasing,

Ordering was so easy, I left a 10% deposit and a rough delivery date, very happy thank you very much

30 July 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine E DFS Customer Support

Rated 5 out of 5 stars

We were well taken care of by Richard

We were well taken care of by Richard, the sales assistant in Norwich DFS. He was able to advise us where to start and left us space to explore. Overall we are really happy with our DFS experience. Hopefully the sofa and chair, once they are delivered, will prove as good.

23 July 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Friendly staff

Friendly staff. Helpful. Good customer service.

30 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Moving house has created a need for new…

Moving house has created a need for new sofas and chairs. We had a very good experience at DFS, with knowledgeable and friendly staff to help guide us through the excellent choices available, and bang on budget too! We settled on a great combination of sofas and materials and can't wait to see them in the new setting. Thanks to Chris for his patience and help. The coffee was great too!

28 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Great experience

We were considering changing our sofa and visited for just a look, but ended up buying a recliner sofa!!
Not that there was any hard sell, there definitely wasn't! We were left alone after Katy introduced herself to us. We must have tried most sofas in the store but never once felt under pressure to buy. Once decided, Katy very efficiently, talked us through the buying process. Highly recommend.

27 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

A very positive experience.

A far better selection of sofas/colours etc than other stores on the estate, I was left to browse till assistance was needed, then all details/requirements were discussed fully without prompting to buy something else, I found the customer advisor who took my sale (Cassie)? very helpful & pleasant.

28 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you for leaving us a 5* review. We are really happy that Cassie met your expectations in store and you had a lovely experience when placing your order!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

chris was vey helpful right from the…

chris was vey helpful right from the start of my experience ,he understood my needs,and questions and helped me sort best option for myself,top class customer service

28 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Chris.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

My experience at this store was very…

My experience at this store was very good, efficient, friendly and informative. Our salesperson, Natalie was lovely answering all my queries with a smile.

26 July 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with Natalie.

Kind Regards,

Jordan
DFS Customer Support

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