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Review summary

Created with AI, based on recent reviews

Looking at 51 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the product, especially the new formula, which often resulted in colors vastly different from what was advertised on the box, sometimes even leading to unexpected shades like green, purple, or black instead of the intended color. Customers frequently reported that the new formula did not cover grey hair effectively and washed out quickly, often after just a few washes. The user experience was also negatively impacted, with many finding the product difficult to use due to its runny consistency, which made application messy and uneven. Additionally, the quality of the product was a concern for some, as it left hair feeling dry, brittle, sticky, or damaged, and some experienced scalp irritation. However, some people mentioned that the product was easy to use and wash out, leaving their hair soft and undamaged, and appreciated the included hair mask.

What people talk about most

Product

Clients share ambiguous opinions on product, with many long-term users expressing disappointment with recent... See more

Quality

Customers had ambiguous experiences with quality, with many expressing disappointment with recent changes to... See more

User experience

Reviewers highlight negative aspects of user experience, expressing disappointment with the product's changes... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zero stars I would. Used the colour strong, came out nothing even vaguely like on the box. After 2 emails, hair pictures before and after photos of the box and a 15 minute interview... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

Have used Nice and Easy dark brown for years, but not any more, does not cover greys properly and new formular has left a green tinge on my hair, absolutely will be going with another brand. What the... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

483 reviews

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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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1.3

All reviews

(483)

49 reviews in the last 12 months

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Rated 1 out of 5 stars

Nice & Easy New Formula - Ineffective

I have been using Nice & Easy Zero Ammonia Semi-Permanent hair colour for well over 10 years without any issues. It always delivered great results and lasted really well.

Recently, I noticed the shelves were stocked with a "new formula" in updated packaging. It promised the same results but with just 20 minutes (instead of 10) of application time. I felt hopeful, but unfortunately, that optimism was misplaced.

This new version is terrible. It doesn’t last anywhere near the claimed 28 washes. In fact, it starts fading after just a couple of washes...and I don’t even wash my hair daily! Worse still, it no longer covers greys effectively. I have no idea why they changed the formula.

I even contacted the company, and they insisted it was an improvement. But based on my experience, and judging by the reviews on here, it clearly isn’t. If it’s not broken, don’t fix it!

2 October 2025
Unprompted review
Rated 3 out of 5 stars

Ive always used light ash blonde..this…

Ive always used light ash blonde..this product has changed somehow it's not as nice a colour..I noticed your adverts are showing a model with very curly African hair as well as white models..no hair care products will work for both so what have you changed to the product to make this claim

26 September 2025
Unprompted review
Rated 1 out of 5 stars

Dark brown hair dye turned BLACK

I used dark brown hair dye shade on my dark blonde dyed hair and my hair is now part brown and mostly jet black. It looks so horrible like a 3 year old has got to my hair with black and brown paint

20 September 2025
Unprompted review
Rated 1 out of 5 stars

Have used the ammonia free nice and…

Have used the ammonia free nice and easy medium brown dye for years and years and it was wonderful and my hair felt soft and silky. Not sure what they have done to the product or why?!?! My hair now feels course and dry and lifeless. They have definitely changed the ingredients and I am now having to try different brands. Why have you changed it Clairol???

10 September 2025
Unprompted review
Rated 1 out of 5 stars

Used for 8+ years to semi permanent…

Used for 8+ years the semi permanent colour and it was brilliant my hair was in great condition. They have decided to change it recently, hair feels awful, dry, breakage, colour isn’t the same, so disappointed.

10 September 2025
Unprompted review
Rated 2 out of 5 stars

I,ve been using Clairol products for a…

I,ve been using Clairol products for a long time .
I purchased a Root touch up in Dark golden brown .
The first thing that made me wonder if the colour was correct was the blue black colour that it was turning once on my hair ,nothing golden brown about my hair it is definitely more black than it should ,thankfully I streaked the remainder of my hair with the ROOT touch up so it doesn’t look so different from the rest of my hair but very dissatisfied.

17 August 2025
Unprompted review
Rated 1 out of 5 stars

Blue Huron-will laugh at my hair

I attempted to tame my mane with the zero ammonia (Colorstrong) CLAIROL Blue-Black Desert Nights dye, but my hair is shedding like crazy, my skin is stained everywhere, and I resemble a walking canvas of blue splatters - it's like I went a few rounds with a giant, feathered fighter. Two weeks post-coloring, I rinsed my hair and, lo and behold, the blue dye is still making a break for it, leaving a trail of destruction in the tub and on my bathroom floors. Can someone please put the kibosh on this product - they're being a tad dishonest about the ingredients, if you ask me!! *I couldn’t even remove the stains on my bathroom sink and in my tub with bleach, that’s how bad this product is!!

8 August 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY CLAIROL'S NICE N EASY…

DO NOT BUY CLAIROL'S NICE N EASY AMMONIA-FREE DYE!! Followed the instructions to the letter (I've been dying my hair for over 20 years, so this isnt my first rodeo). I think they've recently released their ammonia-free dye because this was the first time I used it and it is also THE ABSOLUTE LAST. I left the dye in for 10 mins whilst I was writing some emails but could feel liquid running down my cheek. You can go to my X account (ida_neda) for the photos of what it did to my skin. The stains were still prominent 3 days later and one new hair wash later. It's an abysmally bad product and I cannot believe it's been allowed onto the market.

4 August 2025
Unprompted review
Rated 1 out of 5 stars

Semi/P colour

Iv been using this product for years, absolutely fantastic. The new version is terrible. Left my hair tacky and sticky,too dark. I'm on the 5th shampoo and hoping my hair feels normal again. I certainly won't be buying again. Why change this product for the worst iv ever used.

8 July 2025
Unprompted review
Rated 1 out of 5 stars

Far too dark!!

I have been using casting light brown no ammonia hair colour for years and it’s always look fab even my hairdresser commented on the colour! This new formula is so much darker it’s ridiculous. It’s not a light brown but a dark one! Don’t like the formula it’s itchy and although it’s natural not good on the skin. Why oh why have u changed the formulas??? Won’t be buying again will try another brand like most of the folks on here who are all unhappy with your changes to the products. Why can’t you just leave things alone that sell!!

19 July 2025
Unprompted review
Rated 1 out of 5 stars

Dreadful product! I've used the original nice n easy semi

I've used the original nice n easy semi permanent dark ash blond no 90 for the last 10 years applying to my roots and brushing through the rest of my hair every 3/4 weeks. The result has always been brilliant with many compliments. The new tone and gloss semi permanent product no longer does my colour so I decided to try the medium ash blond. The result is appalling. The product was horrible to use, very runny and difficult wash out. The colour is awful. It left my hair feeling dry and clumpy. Give us loyal customers back the product and colour we've loved for so long.

7 July 2025
Unprompted review
Rated 1 out of 5 stars

Very disappointed !!…

I have used Clairol semi permanent hair colour for years. No problem, until recently when the formula has obviously been changed. My hair, despite thorough rinsing, was left tacky and gluey. I had to rewash it with a gentle shampoo to get rid of the gluey result. I will not be buying this again !! Sooo disappointed.

1 July 2025
Unprompted review
Rated 1 out of 5 stars

Just used the no bleach platinum 'lifts…

Just used the no bleach platinum 'lifts 5 shades' and what a joke. I have pastel pink and my roots were brassy, I wanted to just lift the roots. Didn't even do that for all the burning it did, it didn't lift ONE shade lighter, never mind 5. You shouldn't be allowed to sell it. False advertisement! Damaged my hair with your crap for NOTHING!

29 June 2025
Unprompted review
Rated 1 out of 5 stars

Worse hair colour ever

Worse hair colour ever. Last few years i tried this brand for many times and each time i thought ok it didn’t suits my hair or colour but this time is last time i ever spend any money on this brand. Whatever colour you buy makes your hair super dark. Even i bought blonde number 9and my hair is honey brown( too bright).
This brand is aweful, too watery and colour never match or close to the one it says.

27 June 2025
Unprompted review
Rated 1 out of 5 stars

I have used Clairol Nice'n Easy No…

I have used Clairol Nice'n Easy No Ammonia Hair Dye, 96 Lightest Golden Brown for years and it is no longer available. I have read bad reviews about the recommended alternative so too nervous try. Hair is so important to confidence and using a colour that doesn’t suit is maybe worse than the grey hairs! I really just want to use the colour I get compliments on. I don’t know why they have to make changes but I hope if enough people ask it will come back. (. Sat here with a skin sample of ‘Amber blonde’ on my arm which is bright purple!? Won’t be using that one 🤦🏻‍♀️) If anyone had found a successful dupe, I hope you can post it

1 June 2025
Unprompted review
Rated 1 out of 5 stars

I’ve used the semi permanent nice and…

I’ve used the semi permanent nice and easy colour dye no ammonia for years and it’s always made my hair great and shiny with many compliments. Now they’ve changed it and it’s horrible, my hair is dry and dull. Very disappointed and will have to find another product. Why have clairol done this?!

1 May 2025
Unprompted review
Rated 1 out of 5 stars

Allergic reaction to new formula

I have been using nice and easy semi permanent light ash brown for 15 years. I was allergic to all other hair dyes and this was the only one I used and it was amazing! Now the new packaged product is terrible. I had a very bad allergic reaction which I informed clairol of. I am absolutely gutted that they changed the formula of a perfectly good product so many relied on. I will never use this again and beware it leaves hair sticky and the colour isn’t true as it used to be. Shame on you all at clairol for messing up a brilliant product for no doubt a cheaper alternative.

24 May 2025
Unprompted review
Rated 1 out of 5 stars

No results!

I tried using Clairol Root Touch-up Color Blending gel in dark brown with no results. I have fine textured hair which typically takes up color very well. I use a permanent color on the rest of my hair. I followed the directions to the letter and tried twice. The color rinsed out COMPLETELY with no discernible color to my gray roots.

1 May 2025
Unprompted review

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