Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more
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As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.
United States
Replied to 97% of negative reviews
Typically replies within 1 week
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It was a family affair. We are so grateful to Michelle's patience and expertise in helping me find my pieces. Love that we have a showroom close to us! Definitely recommend Blue Nile in Paramus!

Reply from Blue Nile
The service and hospitality of the sales person.

Reply from Blue Nile
First, it's hard to buy expensive bridal rings online. Customer service assured me I could try it and return it within 30 days. After a couple weeks I returned one ring and was told it showed heavy wear so the return was denied. How does a platinum ring show heavy wear in a couple of weeks? They also said there is prong wear- on a ring thats only a couple weeks old? Makes you wonder if they are shipping out used jewelry and then using that to deny returns. As an aside- the sapphires they use are really poor quality- dark and inky- not at all whats shown online which of course is non returnable due to engraving. But, my biggest issue is that I have zero trust in this company because their agents tell you one thing but they don't actually stand behind it. No one wants to look at their hand and be reminded of the shady company that made an important purchase gross. Well made platinum rings don't simply heavily wear from being on a finger a couple hours a day over a 2.5 week period. That's either terrible quality or terrible business practices. Update: was ultimately refunded but trust in this company is gone which is a bummer cause I would preferred an exact match for the 2nd 1 carat anniversary band.

Reply from Blue Nile
Great experience in the website, very complete and user-friendly. The delivery was earlier than expected and everything went well. The quality of the presentation and the ring (diamond and setting) was top notch. Excellent experience overall.

Reply from Blue Nile
Excellent options to choose from. Fast shipping. Highly recommend. Easily found the gift I was looking for. Secure checkout.

Reply from Blue Nile
The purchase experience was traditional, fine. Shipping was quick. I was happy with the items I purchased for our anniversary. However, the bracelet I selected had a defect with the clasp. 2 days after giving it to my wife, the bracelet came undone and fell off her wrist during normal use. We backtracked for hours and never found it. Do better than me, make certain you read the reviews on the item you select!

Reply from Blue Nile
Blue Nile consistently delivers excellent customer service. The staff is always helpful, responsive, and genuinely attentive to my needs. Every interaction has been smooth and efficient, and I always feel well taken care of. Highly recommend working with their team!

Reply from Blue Nile
Spent $4,500 on an engagement ring that had a socket twist up and out of place after only 3 months of wear. Extremely disappointed in a company that has such (unwarranted) good reviews. Take your money elsewhere!!!!! It's not worth the disappointment of poor quality or the cost they'll charge you to fix their mistake.

Reply from Blue Nile
Incredibly helpful and attentive even though my purchases were not high dollar. Kassandra was exactly what I always hope for when dealing with any company. Personal service at its best.

Reply from Blue Nile
I needed to return the item to have the band changed. I was given conflicting information and needed to keep following up. The process was beyond frustrating.

Reply from Blue Nile
My wife absolutely loves the bracelet. When writing this review I asked her "did we like it?" And her only reply was "10/10 I love it"

Reply from Blue Nile
Blue Nile is great, prices are fair, just tough for sizing. When you order a ring, knowing it will not fit, it is frustrating.
I ordered my wedding band (groom), and had went to multiple box stores to try on rings. I knew I was a 8.25 ring size.
Blue Nile does not carry quarter sizes, so it is difficult to know you are ordering something that needs to be resized.
Additionally, the style I selected was indicated as a ring that could not be resized by Blue Nile.
I did call and ask for a potential solution, but there was no clear solution.
Still a good experience, but I do now need to pay to have my ring resized, which can be frustrating.

Reply from Blue Nile
I didn’t receive any paperwork about the diamond ring I bought.two bracelets after payment took a month to arrived, even m chatting many times complaining and asking to expedite the transaction.

Reply from Blue Nile
Not worth it : the item is way too tiny to be the 1/2 carat the online information claims it is

Reply from Blue Nile
Wonderful quality of the items purchased. Easy order process. Return process could use re-engineering.

Reply from Blue Nile
I am very satisfied I like this company.john

Reply from Blue Nile
I had a great experience with Blue Nile. The shipping was incredibly fast—I received my ring within just 2 days of ordering.
The ring looks exactly like it did in the pictures, which is always a relief when buying jewelry online. The emeralds are absolutely beautiful and truly make me smile every time I look at them.

Reply from Blue Nile
They are a scam and their warranty is a scam

Reply from Blue Nile
Great customer service, ease of navigation, quick turnaround.

Reply from Blue Nile
Excellent consultants and the ring is just a beauty.

Reply from Blue Nile
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