Blue Nile Reviews 1,526

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 456 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of the products, often noting that items look exactly as pictured online and exceed expectations. Many people highlight the exceptional staff, describing them as knowledgeable, patient, and incredibly helpful throughout the selection and purchasing process. However, some customers were dissatisfied with aspects of customer service and delivery. Some reviewers reported issues with delivery dates being delayed or products arriving later than estimated. Additionally, a few people experienced unhelpful or rude customer service interactions, and some felt that product quality or design did not meet their expectations, citing issues like poor design or items arriving with defects.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the beautiful jewelry, great... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the exceptional quality of products,... See more

Customer service

Customers consistently note ambiguous experiences with customer service. While some reviewers praise certain... See more

Staff

Users describe positive interactions with staff. Many customers praise the helpfulness, professionalism, and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many praising fast shipping, early arrivals, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied

Rated 5 out of 5 stars

Everything from Delivery to Customer service to Quality. To be specific, Aimee herself is an absolute gem, who walked me through the entire process from April 20th through May 8th after I had made an... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Outstanding customer service.

Called in for help before I made my engagement ring purchase. Sylvia C, the customer service agent helped me through the whole process. She was super-patient, helpful and was with me on the phone for 45 minutes. Explained everything and made great suggestions.
Ring came earlier than expected. Couldn’t have been happier with the whole experience. Will be coming back for the wedding bands. Thank you.

9 April 2026
Unprompted review
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Reply from Blue Nile

Congratulations Jerri! We are thrilled to know Sylvia made it easy to design the perfect ring!

Rated 1 out of 5 stars

Terrible

Terrible. The ring didn't fit and there was nothing that Blue Nile could do about it because I got it engraved. At first I dealt with AI customer service and eventually I got a person who said the same thing... I had to go to a local jeweler and get them to stretch out the ring. I should've just bought the ring in person instead of trying to do it online.

7 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback and we are sorry to hear this was your experience. If there is anything further we can do to support you please contact our customer care team.

Rated 1 out of 5 stars

Too many times I have been disappointed…

Too many times I have been disappointed by Bluenile. Once again, ordered an item claiming to be “ready to ship” and arriving before Mother’s Day. And once again, the day it is supposed to ship, I am informed it will not ship for another 2 days, the Friday before Mother’s Day and arriving after. My advice, shop elsewhere. Customer service is also really poor.
Edited to add reply: your customer service chat rep was very rude. This was for a chain advertised “by James Allen”. Not sure what BN jeweler needed to finish up. This was advertised as “ready to ship by Mothers Day”.

4 May 2026
Unprompted review
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Reply from Blue Nile

We appreciate you reaching out and sincerely apologize for any frustration during your recent experience. Our team was needing a little longer to have your order ready, though we understand your request to cancel. Your order has been refunded and we hope to have the pleasure of assisting you again in the future.

Rated 5 out of 5 stars

Very good food

Very good food. Very delicious. And great staff. I recommend this place if you’re looking for authentic food.
Very cute atmosphere.

5 May 2026
Unprompted review
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Reply from Blue Nile

Hi Shama! We appreciate the feedback and hope to 'wow' you if you are ever searching for the perfect jewelry!

Rated 5 out of 5 stars

Overall solid experience

Prices are good. Had some trouble with payment at first (from my end), but customer service was prompt and effective in sorting that out. Delivery was on time. Final products are of great quality.

4 May 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback Sayyid! We are glad to hear our team was able to assist you in finalizing your purchase. If there is anything further we can do please do not hesitate to reach out!

Rated 1 out of 5 stars

I placed my order over the phone…

I placed my order over the phone directly with an assessor and they entered the wrong size. Yes I did not review before I clicked the link to pay, but this is where the problem started. The “free” hassle free return to have it resized had a $15 charge when I went to pick it up plus the original presentation box wasn’t there. The instructions for the return said to send it back in that box. when I reached out through email to ask about the box, I was told they don’t send them back and if I want I could buy one. When I asked about the return policy, I was told I can’t return anymore cause I altered the size of the ring and that’s it nothing else. Poor customer service, especially Kristine Albright. I still cannot understand how they don’t send the original presentation box back to you. Did they save that much on shipping by sending it in a slightly smaller box of cardboard? I would’ve paid the extra shipping costs just to get that original box back it was very nice. Ruined my whole experience I would never tell anyone to shop here.

4 May 2026
Unprompted review
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Reply from Blue Nile

Hi Daniel, thank you very much for reaching out and we apologize your resize was not returned to you in the original packaging. We see that a replacement box was delivered to you and hope you find your resized ring absolutely stunning! If there is anything further we can do to assist you, please do not hesitate to reach out to our customer care team.

Rated 5 out of 5 stars

Product arrived and was exactly as…

Products arrived and were exactly as pictured. The quality of the products was exceptional. Beautiful jewelry, I don't think these will be my last purchases from Blue Nile.

22 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Sandy! We are beyond thrilled to know how happy you are with your new jewelry!

Rated 5 out of 5 stars

Beautiful earrings and wonderful experience

I've upgraded my earrings twice now and was fortunate enough to have been helped by Krista P. as my diamond expert. Her knowledge and expertise allowed me to choose a pair of diamond studs, maximizing sparkle and beauty while staying within my budget. Her responsiveness and follow-through was much appreciated as she was always keeping me in the loop as far as the process. The wait this time around was quite long, though I was warned by Krista, taking about 6 weeks vs 3 weeks from my first upgrade. I will say, I assume its because this pair was larger than my previous, the packaging was phenomenal and a pleasant surprise. The presentation screamed luxury, as you would expect with 2 ctw diamond studs. I cannot rave enough about my experience thanks to Krista as she definitely played the biggest role is ensuring my satisfaction. I do hope she gets the recognition as it is well deserved as I am so appreciative of her dedication to providing such an exceptional experience.

2 April 2026
Unprompted review
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Reply from Blue Nile

Thank you so very much! We are so happy to know you adore your new earrings and that you had a wonderful time working with Krista!

Rated 2 out of 5 stars

Not your polished cust ex

I am a retail executive - spent my career in making sure customers get best possible experience in store. I have to say, Austin location of Blue Nile misses the mark on customer service on so many fronts. All it would take is for you to go shop at LV, YSL or Nordstrom shop at Domain - you will find a much more courteous and welcoming staff.

29 April 2026
Unprompted review
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Reply from Blue Nile

Hi Nick, we appreciate your feedback and sincerely apologize for any disappointment during your visit with our team. We would love to assist you further with any additional questions or concerns.

Rated 5 out of 5 stars

Excellent Customer Experience!

I had such a wonderful experience and would highly recommend Blue Nile to anyone looking to buy a quality piece of jewelry. The customer service was top notch. I was able to chat live with an expert and get immediate assistance for accurate sizing information. I even had to return my first ring and that experience was also excellent. 5+ stars!

13 April 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Sarah! We are so happy to hear you had an amazing experience with our team!

Rated 1 out of 5 stars

Urgent Concern Regarding Diamond Purchases and Missing GIA Inscriptions


I am writing to report a very concerning experience with my recent diamond purchases through Blue Nile.
My first order was for a 1.06 carat diamond, which I arranged to pick up in-store. During the appointment, the staff attempted to locate the GIA inscription on the diamond but were unable to find it, even after several hours of inspection.
Due to this issue, I agreed to replace the stone with a larger 1.21 carat diamond. However, the same problem occurred again. During the second visit, I agreed to return to the store after the staff made calls to confirm the location of the inscription on the diamond. Despite this additional effort and follow-up, the staff still could not locate any inscription on the stone, even though the accompanying certificate indicates that it should be inscribed.
This repeated issue has significantly impacted my confidence in the accuracy and quality assurance of the products I received. At this point, I am requesting a clear explanation for why the GIA inscriptions could not be found on either diamond, as well as verification of the authenticity of both stones.
I would appreciate a prompt response addressing the following:
Confirmation that both diamonds match their respective GIA certificates
An explanation for the missing inscriptions
Independent verification of the stones’ authenticity
The steps Blue Nile will take to resolve this issue
Given the seriousness of this matter, I am seeking a resolution as soon as possible.

21 March 2026
Unprompted review
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Reply from Blue Nile

Hi Minh, thank you for sharing your feedback and we apologize for any concern during your recent experiences. The diamond you selected has a laser inscription on the girdle in the same location that your setting design requires a prong. This is likely causing the inscription to be hard to see, though rest assured each diamond is inspected by our gemologist team multiple times while in our care. Our customer care team will be happy to assist you moving forward with your dream ring!

Rated 5 out of 5 stars

The representative that I worked with…

The representative that I worked with was very helpful and took great care of us picking out an engagement ring

21 March 2026
Unprompted review
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Reply from Blue Nile

Thank you Dillon! We are delighted to know you had a wonderful experience with our team. We cannot wait to 'wow' you again!

Rated 3 out of 5 stars

Had to return for Repairs

Received ring and after 3 days a diamond fell out. Had to return for repairs. Really disappointed and makes me wonder of the overall quality of the ring.

Received an update. Inspection of the ring is taking 3-4 weeks and the repair turnaround time is 4-6 weeks. This is an almost $30k ring. Very frustrating.

19 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing additional details about your purchase. We sincerely apologize your ring needed services so soon, and we value that those improvements are made with care. We look forward to having your ring returned to you as quickly as possible!

Rated 1 out of 5 stars

I purchased diamond earrings and the…

I purchased diamond earrings and the backs never worked. My studs kept falling out. I tried endlessly to get them to replace them. When I finally got someone to call me they said it would cost $800 to fix it. I explained they were always insecure and never worked. The answer I got was- we buy in bulk and customer service isn’t our thing. I will never buy anything from them again!

8 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out to us Marlene! We apologize for any frustration caused during your recent interactions. We would be happy to assist you with inspection services on your earrings to see what repairs are available. It appears the price quote you were provided includes purchasing a new pair of earring mountings for your diamonds. Our customer care team will be reaching out soon to offer further assistance.

Rated 5 out of 5 stars

Wonderful experience for the Second…

Wonderful experience for the Second time. Amazing work and piece of Jewelry.
Quality exceptional

6 April 2026
Unprompted review
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Reply from Blue Nile

Welcome back Kevin! We are honored you returned to us for another gorgeous selection!

Rated 5 out of 5 stars

Customer service

Customer service, quick shipping, had to ship it back immediately for a size change, and they made it right, and received the replacement within 2 weeks.

10 April 2026
Unprompted review
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Reply from Blue Nile

Thank you Caitlin! We are thrilled to hear that your resize experience was a breeze!

Rated 1 out of 5 stars

Stay away

Stay away, there are way better places to purchase jewellry. I bought diamond studs, within a few months the back fell apart, and they offered no help even though they say lifetime warranty, it's a complete lie. they are rude, products is crap and I will never shop there an ensure no one else does either.

23 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out about your earrings Rose! We are sorry to hear your earring backing is in need of replacement. Our customer care team has offered to assist you with these services, and it will require that your earrings are shipped back to us so we can ensure the new backing is a proper fit. A member of our team has reached out to offer further assistance and we look forward to hearing from you again soon!

Rated 5 out of 5 stars

It was a family affair

It was a family affair. We are so grateful to Michelle's patience and expertise in helping me find my pieces. Love that we have a showroom close to us! Definitely recommend Blue Nile in Paramus!

30 March 2026
Unprompted review
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Reply from Blue Nile

Thank you Carmen! We are delighted to hear you and your family have had a wonderful experienc with Michelle!

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