Blue Nile Reviews 1,532

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 456 reviews, reviewers had a great experience with this company. Many customers are consistently pleased with the quality of the products, often noting that items are exactly as pictured online and possess exceptional sparkle and craftsmanship. The staff is frequently highlighted for being knowledgeable, helpful, and attentive, providing excellent assistance in selecting items and making the shopping experience enjoyable. Reviewers appreciate the ease of online shopping and the overall positive customer service interactions, with many recommending the team without hesitation. However, some people were dissatisfied with aspects of the delivery service, experiencing delays, incorrect shipping information, or issues with receiving updates. A few other people also felt that customer service was poor, citing rude representatives, unhelpful responses, or a lack of follow-up regarding order status and product issues. There were also occasional concerns about product design and quality, with some items not meeting expectations or having functional problems shortly after purchase.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and experience, with many expressing satisfaction... See more

Quality

Reviewers mention positive feedback about quality, with many customers praising the excellent quality of... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive interactions, highlighting... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Delivery service

Clients share ambiguous opinions on delivery service, with many reviewers praising the fast and timely... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Smily emeralds.

I had a great experience with Blue Nile. The shipping was incredibly fast—I received my ring within just 2 days of ordering.

The ring looks exactly like it did in the pictures, which is always a relief when buying jewelry online. The emeralds are absolutely beautiful and truly make me smile every time I look at them.

19 March 2026
Unprompted review
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Reply from Blue Nile

Congratulations Yulia! we are thrilled to know you absolutely love your ring!

Rated 1 out of 5 stars

They are a scam and their warranty is a…

They are a scam and their warranty is a scam

6 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your contact details Robin. A member of our customer care team will reach out soon to offer further assistance.

Rated 5 out of 5 stars

Great customer service

Great customer service, ease of navigation, quick turnaround.

5 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Alex! We are happy to hear you had an overall amazing experience!

Rated 5 out of 5 stars

Excellent consultants

Excellent consultants and the ring is just a beauty.

18 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Ronnie! We are happy to hear everything went perfectly!

Rated 5 out of 5 stars

Great experience with Blue Nile

Great experience with Blue Nile. The price vs quality is very good, shipping is super fast and communication is great.

11 March 2026
Unprompted review
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Reply from Blue Nile

Congratulations Zyulka! We are so happy to hear you are loving your new jewelry!

Rated 1 out of 5 stars

Horrible exchange process

I had an exchange order that took nearly 3 months. I had to follow up many times via email and chat over that period, and was being told that it was awaiting review. BlueNile still had my money and now my product the whole time. I finally had to threaten (multiple times) to file complaints with my credit card company for someone to actually ship my replacement order. I am a very reasonable person - I understood that there may be a slightly longer than expected wait due to holiday return volume. I was told originally that it could be up to 1 month - 3 is completely insane. It is unfortunate because your products are high quality, but I will not make any purchases from BlueNile in the future.

13 March 2026
Unprompted review
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Reply from Blue Nile

Hi Sarah, thank you for your feedback and we sincerely apologize for any frustration during your exchange experience. We recognize that our processing times after the holiday season were too long and we have made changes to improve the return and exchange process. We hope to have the pleasure of assisting you again in the future.

Rated 2 out of 5 stars

Beauty can have a problem.

Firstly, for a pair of earrings listed online, I am unclear why I had to wait 2.5 weeks for them to be shipped Secondly, I ordered cushion cut earrings, which should have a square-ish shape. I did not study the stones exact dimensions before purchase, and one of them is clearly rectangular, even though they have identical carat weights (it’s cut is shallower). Because my earlobes are slightly different sizes, I thought this would work, but almost 3 weeks later I am not 100% satisfied with the look. In not exactly sure what to do, but thinking of heading to retail location for options.

11 March 2026
Unprompted review
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Reply from Blue Nile

Hi Wendy! Thank you for choosing Blue Nile for your new earrings. Your earrings were made to order as you selected your own cushion diamonds from our loose inventory. The stones are minutely different in measurements which is why you can see a subtle difference in their shapes. Our customer care team will be reaching out to you very soon to offer further assistance!

Rated 5 out of 5 stars

Super easy process

The quality and price are beyond compared. I have now purchased three rings that I customized, and each one is more beautiful than the next. If there is a result I am not happy with the return/exchange process is simple. Highly recommend Blue Nile

2 April 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Lynda! We love knowing you have several gorgeous pieces from our collections!

Rated 1 out of 5 stars

Blue Nile cannot improve

Blue Nile cannot improve, because they are Giant, they don’t care the regular customers

2 March 2026
Unprompted review
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Reply from Blue Nile

Hi Sutharsan, thank you for choosing Blue Nile and we are sorry to hear of your recent experience. We value you continuing to choose us for your jewelry and our customer care team would be happy to assist you with any further questions or concerns.

Rated 1 out of 5 stars

Their Payment provider got hacked!! All my data exposed.

Blue Nile made a written promise to me after a data breach compromised all my personal and payment information in 2022. Their SVP Michael Hopkins personally emailed me to apologize and offered a $250 credit, and an explicit written commitment that when I returned to buy wedding bands, I would receive additional discounts on top of that credit.

That moment has now arrived. I am getting married and was ready to spend a significant amount on a 3ct band with them. Instead of honoring their commitment, Blue Nile's customer service told me there was no record of any agreement, kept their promise to offer the $250 but nothing further.

That was weeks ago. No email. No call. Complete silence and now follow up

Let me be clear: this is not a misunderstanding. This is a written commitment from a senior executive that Blue Nile is simply choosing not to honor because the person who made it no longer works there. That is not how accountability works. That is not how trust works.

I was a loyal customer who dealt graciously with a serious data breach. I gave them the benefit of the doubt. I came back ready to spend again. And they ghosted me. Please spend your money somewhere else

30 March 2026
Unprompted review
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Reply from Blue Nile

Hi Marcus, thank you for your feedback. We sincerely apologize for any disappointment during your recent experiences with our team. We have forwarded your feedback and a member of management will be assisting you further.

Rated 5 out of 5 stars

Service was really amazing

Service was really amazing. I really appreciated Nikko at the Houston Location. She really went the extra mile to help us make sure we were selecting the right diamond. Best part was that we never felt pressured to raise our budget. This honestly made Blue Nile the best jewelry company we have ever shopped at.

13 February 2026
Unprompted review
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Reply from Blue Nile

Congratulations! We are so happy to hear your experience was amazing! Thank you for your kind feedback for Nikko as well.

Rated 1 out of 5 stars

I would never buy anything from them

I would never buy anything from this company! I bought my wife a tennis bracelet for her birthday. It was too large so we took it back to have it resized. They said we could not have it resized until after 60 days because we purchased a care plan. After the 60 days, it would take a minimum of six weeks to have it shortened. We took it back home to think it over and eventually brought it back to the store for a refund since we were well inside our 30 day refund period. Now they’re telling me it could take five weeks for them to issue a refund as it needs to be sent to New York and verified. They actually sent it off but then sent me an email with a UPS label to send it. I don’t think the left hand knows what the right hand is doing. They even acknowledged with a email that they have received it but told me it would be 4 to 5 additional weeks until they can issue a refund.Their customer service is the worst. Even the lady who helped us in the store said that she does not agree with how they operate. It amazes me that they even have customers. I will never ever ever walk into another blue Nile store. Buyer beware. If you ever need something done to your jewelry, it’s going to take months. No wonder they never have anybody in the store when I’ve ever walked by. It’s because of the poor customer service.

23 March 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback. We apologize for any disappointment with the policies for resizing under our extended warranty. We see that your order was processed for return swiftly and your funds are on the way. We hope to have the chance to work with you again in the future.

Rated 5 out of 5 stars

Smooth shopping experience

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us understand the timeline for delivery.

14 February 2026
Unprompted review
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Reply from Blue Nile

Thank you very much for your kind feedback! We are delighted to hear you had a great experience with Megan!

Rated 5 out of 5 stars

Great service

Great service, greater product

6 March 2026
Unprompted review
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Reply from Blue Nile

Congratulations David! We are so happy to hear your experience has been wonderful.

Rated 1 out of 5 stars

They accepted my ring for a repair and cut it in half

They accepted my ring for a repair, literally cut it in half, and then sent it back and said they couldn't repair it since they don't carry that model anymore. This also took 4 months for them to do (was supposed to be 6 weeks). An absolute shit show. Do not waste your time or money.

Response to Blue Nile's comment: to be clear, when I brought you my ring, it was in one piece. If your answer was "we can't fix it" and you returned it, that would have been fine. My issue is that you CUT IT IN TWO PIECES and then offered to sell me a new one.

26 March 2026
Unprompted review
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Reply from Blue Nile

Hi Megan, thank you for sharing your feedback and we sincerely apologize for any disappointment during your experience. Your ring was unfortunately in un-wearable condition and could not have been safely repaired. Our customer care team would be happy to assist you with a new design and we welcome the opportunity to discuss this with you further.

Rated 5 out of 5 stars

Beautiful ring

Beautiful ring, great value, fast shipping.

1 March 2026
Unprompted review
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Reply from Blue Nile

Hi Patrick! We are so glad to hear you love your ring, thank you!

Rated 5 out of 5 stars

Picking the right ring was a charm!

Over the course of several months I viewed a number of diamonds, both natural and lab grown, as well as a number of platinum settings. The interactive and compare features let me view tens of different diamonds of all shapes and sizes in different settings that really gave me the guidance and virtual assistance I needed to select and acquire the perfect very excellent diamond ring for my doll. She is as happy and delighted as I hoped she'd be. Thanks, Bile Nile!

16 February 2026
Unprompted review
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Reply from Blue Nile

Hi Terrance! We love hearing how easy and fun your design experience was!

Rated 5 out of 5 stars

Superior Customer Service

The tennis bracelet I ordered had a small defect so I wanted to return it. Blue Nile made the process simple and efficient. The customer service reps were extremely courteous and professional.

3 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much John, we are happy to hear your experience was great and we hope to have the pleasure of assisting you again soon!

Rated 1 out of 5 stars

Worst experience ever

1. First ordered a ring sizing kit (never received it) ordered another after 3 weeks also never received it.
2. Ordered a ring without the ring sizing kit and asked support for help and gave them exact dimensions of a similar Cartier ring my fiancee wears. The blue nile one was too big size so will need to resize it…
3. Shipping with ups was terrible paid for customs and they didn’t want to release the ring, no help whatsoever from blue nile and ups support sucks aswell.

For a 8k ring i would excpect a better experience, if online shops with products for 50€ can offer amazing experience how can a company doing billions not.

10 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Primoz, thank you for sharing your feedback. This is not the experience we wished for you to have, and we sincerely apologize for any frustration. Our customer care team would love to assist you to ensure your fiancee's ring fits perfectly. A member of our team will be reaching out to offer further assistance soon.

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