I've been wearing Gas permeable rigid lenses for 61yrs & always sorted new ones in London. The clinic closed & so I tried Barracloughs as quite a few friends recommended. They were absolutely brillia... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Ritz was absolutely lovely – she really looked after me and explained everything so clearly. The lady who helped me choose my glasses was also wonderful; she made me feel completely comfortable throug... See more
Company replied
Great experience in the Seaford branch. You just knew that you were with professionals who knew their business. I saw Mrs Baxter who was wonderful then I was passed to the delightful Sam who made giv... See more
Company replied
My wife and I have been having our eyes tested regularly by Stephen Fowles over many years and he always provides an excellent professional service. It is also good to have such long continuity as Ste... See more
Company replied
Company details
About Barracloughs the Opticians
Written by the company
We are an independent group who have been caring for eyes for over 68 years. Established in 1957 by Frank Barraclough in St. Leonards and later joined by Peter Stiles, we gained a reputation founded on expertise combined with a kind and helpful manner.
Investing in the latest technology and equipment such as OCT imaging and Optomap® retinal scanning and keeping the practices modern and up to date has all helped in passing the 65 year milestone.
However, a significant contribution has been made by the people working in the company and a large proportion of our staff have been with us for many years enabling them to build excellent relationships with our clients. We're proud of the solid reputation we have built up over the years and will continue to deliver the very best possible service when it comes to eye care and customer care.
Book Now Our website OCT Imaging
The Barracloughs Promise
Written by the company
- You'll see, we care
- As a trusted independent optician, we've been caring for eyes for over six decades. Our commitment to excellence and customer satisfaction has been a cornerstone of our business since our founding in 1957.
Contact info
Head Office: 41 Western Road, TN40 1DT, Bexhill-on-Sea, United Kingdom
- enquiries@barracloughs.net
- www.barracloughs.net
Trusted in East Sussex for over 68 years
4.8
Excellent
720 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Easy to find and get to.…Nice staff.
Ryan was very knowledgeable and put me at ease. I loved reading the interesting information on wall in waiting area about animals eye sight.
25 February 2026
Unprompted review
Reply from Barracloughs the Opticians
Thanks Caroline - we love that you liked so many points during your visit, and we really appreciate you choosing Barracloughs 😃 Thank you for taking the time to share your feedback and we look forward to seeing you again!
friendly and knowledgeable
All the staff were friendly professional and knowledgeable Ritzy the optician helped me to feel relaxed and was clearly very knowledgeable great service by everyone
24 February 2026
Unprompted review
Reply from Barracloughs the Opticians
Such lovely words Sarah, thank you! We'll be sure to pass on your feedback, which really made us smile by the way.
Thank you so much for choosing Barracloughs and we look forward to seeing you again!
Reply from Barracloughs the Opticians
These are all boxes we love to tick! Thank you so much for choosing Barracloughs as your opticians Mr Gilbey, and we look forward to your next visit!
Reply from Barracloughs the Opticians
This is such lovely feedback! Thank you Richard - we'll make sure that the Eastbourne team sees your kind words!
Reply from Barracloughs the Opticians
Very kind, Jack, thank you!
We appreciate the feedback and value you choosing Barracloughs Opticians and Hearing Care!
We look forward to seeing you again 🙂
My son has special needs and is non…
My son has special needs and is non verbal. Veronica was lovely to him and spoke to him telling him what she was doing at each stage. Veronica was very professional and very caring. Thankyou
9 February 2026
Unprompted review
Reply from Barracloughs the Opticians
This totally warms our hearts Sarah, thank you for sharing! Kate, our Bexhill Manager, has already shared your lovely feedback with the team as it really meant so much to read this.
We've always strived to create an inclusive environment and if our team can take even the smallest amount of stress away from what can be a daunting experience for many, then that's a win!
Thank you again for your extremely kind words and we're so happy that you both walked away pleased with the service at Barracloughs.
All staff behavioured in a professional…
All staff behavioured in a professional and friend way, and went that little bit extra ordering in frames from another shop for me to try before having my glasses made.
31 January 2026
Unprompted review
Reply from Barracloughs the Opticians
We're really happy to read this feedback Kim, thank you so much! Offering a personal service is right up there on our list so we're glad you were pleased with your visit.
We look forward to seeing you again!
Excellent service
I always feel I am being treated as an individual rather than the next person on a conveyer belt. I have a lot of confidence in all staff members. I trust the information and advice I am given. This has not been my experience at other larger chains of opticians. I therefore choose to use Barracloughs for their excellent customer service and not just because it is local.
22 January 2026
Unprompted review
Reply from Barracloughs the Opticians
Wow, these words couldn't align more perfectly with our ethos and the service we strive to provide. Thank you SO much for your feedback.
We have just shared your kind words with the team who will no doubt be grinning as they read it. Honestly, words like this mean the absolute world to us. It's all about a personal and memorable service. It doesn't end there either, you know where we are for any aftercare needs.
Sincere thanks again and we look forward to your next visit!
I was given clear advice.
22 January 2026
Reply from Barracloughs the Opticians
This is wonderful, we need every one of our valued customers to leave with a clear understanding of how the visit went and how best to look after your vision. Thank you so much for sharing your feedback!
We look forward to seeing you again next time.
Terrible service
Terrible service. They took three attempts to get right the prescription and fit of my new contact lenses and they are still not right.
3 January 2026
Unprompted review
Reply from Barracloughs the Opticians
We are very sorry to read this, we always strive to provide the very best service but it seems we have fallen short of that on this occasion. We cannot seem to find you on our system, so please email complaints@barracloughs.net and we will deal with this as a priority.
Many thanks and apologies again.
Straight forward check up
8 January 2026
Reply from Barracloughs the Opticians
Thank you! That's perfect - your visit should be hassle-free 🙂 We appreciate you taking the time to share your feedback and look forward to seeing you next time!
The service provided was outstanding.
The service provided was outstanding.
19 January 2026
Unprompted review
Reply from Barracloughs the Opticians
This is wonderful to read Siua! Thanks so much for sharing - your custom really is valued and we appreciate you choosing Barracloughs as your opticians. As a family-run business we count on great customers like you and if we're offering outstanding service, that makes us smile!
Thanks again and we look forward to seeing you again soon 🙂
Optician was friendly and understanding…
Optician was friendly and understanding with my child at her appointment
7 January 2026
Reply from Barracloughs the Opticians
We're so pleased that you had a great experience bringing your child to Barracloughs, Clare. It can be quite daunting for some younger patients, so to read your review really puts a smile on our face!
We appreciate you taking the time to share your feedback - thanks for choosing Barracloughs and we look forward to your next visit.
Truly professional and excellent service from the receptionist through to the optician
The service I received on my eye test was extensive and professional which left me completely confident in the condition of my eyesight.I would certainly recommend Barracloughs Opticians to anyone with absolute confidence.
15 January 2026
Unprompted review
Reply from Barracloughs the Opticians
Wow, this is the kind of feedback we really love to read Mr Lowe, thank you! This honestly means the world to us - we really appreciate you choosing Barracloughs as your opticians in Bexhill and look forward to seeing you next time!
Thank you again.
Reply from Barracloughs the Opticians
Thanks so much for sharing your feedback! We really appreciate you taking the time to do this and we're very grateful for you choosing Barracloughs.
Take care and we look forward to seeing you next time!
Reply from Barracloughs the Opticians
Wonderful feedback to read Simon, thank you so much!
We really do appreciate you choosing Barracloughs as your opticians and look forward to seeing you again. Thanks also for taking the time to share your feedback!
Reply from Barracloughs the Opticians
Very good to hear Mrs Barth! Thanks so much for sharing your feedback and we are really happy to hear that you were pleased with your visit!
Thanks for choosing Barracloughs - it really does mean a lot to us - and we look forward to seeing you again 🙂
Reply from Barracloughs the Opticians
Very kind words, thank you for taking the time to leave your feedback. We really value you choosing Barracloughs as your opticians and look forward to your next visit!
Reply from Barracloughs the Opticians
Thank you Mr Loughnane. This is so nice to read, especially the "as always" bit! It's consistency which we aim for and we find it so reassuring to read feedback like yours. The team will be very happy to read this!
Thanks for choosing Barracloughs and we look forward to seeing you next time!
I've been wearing Gas permeable rigid…
I've been wearing Gas permeable rigid lenses for 61yrs & always sorted new ones in London. The clinic closed & so I tried Barracloughs as quite a few friends recommended. They were absolutely brilliant. I had to send back the trial lenses several times as I didn't have my London prescription so Trevor had to start from scratch. I can't believe how patient he was & the service from all in branch at Eastbourne has been really wonderful. I would highly recommend Barracloughs.
5 December 2025
Unprompted review
Reply from Barracloughs the Opticians
We're so pleased you tried Barracloughs based on recommendations from friends - even better that we lived up to the hype! Thanks so much for trying Barracloughs and we're really happy that you were pleased with the service. Trevor is a very patient optometrist, and so very meticulous!
We'll make sure that the team sees your kind feedback Mrs N.
As for recommendations, thank you for yours - they're so valuable to family businesses such as ours. It's not an easy choice when looking for somewhere to care for your vision.
We look forward to seeing you next time!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.