I have recently purchased a watch from Baker Brothers and the experience was phenomenal. We were treated with care and respect by the staff. I would like to mention Paul specifically as he led us thro... See more
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At Baker Brothers, we are more than just a luxury jeweller. As a family-run business with over a century of history, we have built a reputation that keeps our customers coming back year after year. For over 100 years, Baker Brothers has been at the heart of Bedford, offering exquisite jewellery and watches to our loyal clients. Our presence in the local community is a testament to our commitment to delivering outstanding customer service. Please feel free to contact us to arrange an appointment and we'll be happy to help, contact us today on 01234 352343, or email@bakerbrothersdiamonds.com.
21 Saint Peter's Street, MK40 2PN, Bedford, United Kingdom
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I'm not normally a person that does reviews but I felt compelled on this occasion after visiting Baker Brothers Jewellers in Bedford this week for a valuation of my engagement ring. As soon as I walked in I was welcomed and I have to say what a stunning jewellers. I had a lovely lady named Claire whose service and knowledge was first class. I was offered a drink as soon as I sat down and it was a very warm and enjoyable atmosphere. It was a very professional valuation which I also have in writing now for my insurance company. I had time to browse at the beautiful watches and jewellery and there is something to suit all budgets. I really appreciated how I was made to feel and will definitely be a returning customer and can highly recommend Claire and the rest of the team at Baker Brothers. Thank you.
Julia Hoyte

Reply from Baker Brothers
Recently visited the new Baker Brothers shop for a repair on my watch, great service from start to finish, provided a clear estimate for the work and turned the repair around quicker than first stated, stunning new store.

Reply from Baker Brothers
Really great customer service by the team in Baker Brothers. They were all really friendly, provided me with various options for the earrings I was looking for. The store looks great and I’d highly recommend.

Reply from Baker Brothers
Excellent service. Very welcoming reception, coffee on arrival and plenty of time to browse the boutique. Alexandra the assistant was charming, beautifully presented very helpful and knowledgeable. Would thoroughly recommend anyone to use Baker Brothers.

Reply from Baker Brothers
If i could give Baker Brothers 10 stars I would! I cannot thank Kellie enough for all of her help when choosing an engagement ring recently. I visited Baker Brokers as I wanted to support a local independent business and I’m so glad I did. I had no idea about engagement rings so as you can imagine it can be daunting walking into any jewellers, however Kellie was extremely welcoming and is very knowledgable so luckily for me she talked me through what to look for in a diamond and helped me pick the best ring within my budget. Everyone within the Baker Brothers team were very welcoming and I wouldn’t hesitate to recommend them to anyone that is considering buying an engagement ring or any jewellery in fact! They helped make such a big milestone in my and my finance’s life that even more special and for that I cannot thank you enough. P.s the new showroom is amazing!

Reply from Baker Brothers
The warmth and knowledge of the staff, Kellie in particular, made our visit and subsequent purchases very easy and pleasurable. The beautiful, new showroom is welcoming and comfortable and you cannot fail to be aware of the care and attention that each customer receives. A really delightful experience. Thank you.

Reply from Baker Brothers
I always have such a good experience here - from the warm welcome to the expert knowledge to find the perfect piece of jewellery I have in my mind!

Reply from Baker Brothers
A fantastic local jewellers with a rich heritage.
I have used Baker Brothers for both a watch service and more recently a new watch. On both occasions it was impeccable service from the team. I had a great chat with Tanya and Fenella about the watches I was interested in and trying some on that helped me decide which was right for me. When it came time to collect my new watch I felt Tanya and Claire were just as excited for me as I was for myself, it was very sweet of them.
I highly recommend visiting and having a chat with the team. I’m also looking forward to the opening of the new store
Having waited patiently for >2yrs after first registering for my Datejust 41mm, Caris at Baker Brothers contacted me to offer availability of a different model and from the very start, she was totally professional, courteous and personable, (as unfortunately, some Rolex ADs can be somewhat 'snooty'), while answering all questions and making me feel like a valued, (potential), Customer.
Subsequently deciding to purchase, an appointment was arranged and on arrival at their Bedford boutique, it was immediately obvious that Caris' level of professionalism extended to all staff members, resulting in an overall excellent experience, before I left with my stunning new Rolex timepiece.
I've visited quite a few different Rolex ADs, (to register) and as mentioned, regrettably, some are less friendly and make you feel as though they're doing you a favour, but not with Baker Brothers, as Caris provided outstanding levels of service and for this reason, I cannot recommend them highly enough.

Reply from Baker Brothers
Ordered two items on-line. First item 'missed the post' and had to be sent a day later. Second item was not sent on the day advised and I wasted a day waiting in for the item. That item was then sent second class (when delivery information clearly states all items sent Special Delivery). Tracking information should be sent so the customer can view delivery progress or change the delivery date if necessary. Customer service was prompt and courteous.

Reply from Baker Brothers
Fantastic experience from start to finish. Fanella in particular was great! Was a real pleasure to deal with. Will definitely be using these guys again

Reply from Baker Brothers
Very helpful and knowledgeable staff.
We were made to feel very special, there was a wide range of very nice jewellry to look at and there was no pressure. We were guided through the options and our budget was gently enquired about and respected.
It was a lovely, warm and emotional experience and we'll be going back!

Reply from Baker Brothers
Baker Brothers Diamonds, what can I say about this diamond of a company, truly superb!
I was after a specific Rolex watch that isn’t readily available and came with a wait. Well that wait for me was 4.5 years but Claire at Baker Brothers was there on call for that full wait period. Always reassuring me the call would come one day. Helping me with a few small purchases in the meantime, always replying back to my begging emails for progress on the watch until the day came.
They all welcomed me with open arms the day of me collecting the watch, and the wait was well worth it.
I genuinely cannot praise Claire and the team there enough and they will always be my go to jewellers. Highly, highly recommended!!
Am amazing experience from start to finish.

Reply from Baker Brothers
I never leave feedback or review but I feel that the customer service provided by Stef and Caris was impeccable, and I hope that I can portray that service in this feedback. From initial enquires on the telephone, to facilitating appointments, sales and follow up / after care. They both had gone well and truly beyond what is expected to deliver genuine and sincere friendly customer service. Regularly one would feel customer service to be false and over exaggerated. But with Stef and Caris it was all very polite, Very professional, genuine and as a result I have recommended themselves to all my friends, family and associates. I hope to do further business with them both as they are a credit to not only to Baker Brothers, but to all the brands they stock. I am very grateful for Stef and going above and beyond to assist me. Even helping with other enquires regarding servicing with products not purchased with themselves.
I would encourage anyone seeking expert advice and advice excellent customer service to shop with Baker Brothers. The purchase of something special should be encompassed in an experience that should be memorable.

Reply from Baker Brothers
I wanted an old engagement ring diamond reset into a new design. Fenella was fabulous with helping choose a new style and that would look and fit correctly for the size of diamond.
The result is fantastic. Thank you
Very friendly and helpful team. Showed me a range of jewellery enabling me to select the perfect pieces. Very happy with the experience which was due to Stef’s great assistance, thanks

Reply from Baker Brothers
After losing a much loved diamond earring, Bakers have used the one left and an old cluster ring with a small diamond missing to produce a beautiful Diamond Halo ring set in platinum which is stunning. I am especially grateful to Stef who was almost as exited as I was to see it. The cluster ring was originally purchased second hand from Bakers many years ago so has come full circle and that adds to my new rings beauty. Thanks to all at Bakers. X
I have driven past Baker Brothers many times over the years and had always dreamed of walking in and making a purchase, a Rolex being top of the list of items I have wanted to own.
2023 was the year I was finally able to walk in and make my first enquiries about the watch of my dreams.
Caris immediately put me at ease and took time to get to know me and what was important in my life.
My girlfriends name came into the conversation, and I shared that getting engaged in 2024 was something I was planning.
Caris told me that Baker Brothers actually specialises in Diamonds, I shared that it was a Black Diamond that I had in mind and shared the design I was also thinking about. Caris then wanted to meet with Lindsey to get to know her, then she was able to arrange for Baker Brothers to source 2 Black Diamonds, different carats, for me to look at, and took time to share different settings.
As soon as the ring was made, I was invited back in to view it, and it is stunning, craftsmen ship, attention to detail and setting even better than I imagined.
Caris then showed me the various different styles of Wedding Rings available, all of which would compliment Lindsey's engagement ring, she also shared some styles for me.
I have been so impressed by the Service and Customer Care from Caris and Baker Brothers, and cannot wait to continue my journey and relationship with them in the months and years to come.
I would highly recommend Baker Brothers Bedford, they really go the extra mile for their Customers, and Caris has been superb every step of the way.
Marcus Dryden

Reply from Baker Brothers
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