Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more

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Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
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Replied to 59% of negative reviews
Typically replies within 1 week
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I really recommend this company
I really recommend this company. Such a fantastic customer service from Maryam in Manchester. We only been browsing and end up buying ! Can’t wait to receive my ring
Actually I didn't have Any intention to…
Actually I didn't have Any intention to buy, but I was charmed by Maryam taste and energy, so I bought a gold like her
Very very fragile
The service is perfect, but the bracelet is so fragile that it broke after only two weeks.
The experience was seamless and the…
The experience was seamless and the support team was very quick to reply to my queries. The delivery was fast. The quality of the work is impeccable and seemingly indistinguishable from any top-tier high-street brand. Definitely recommend.
Excellent custome service
Natacha delivered excellent customer service. She kept me up to date at each stage of the process and arranged delivery on the most suitable date for me. My ring is beautiful and I am delighted. Thank you.
Clare made the experience really…
Clare made the experience really smooth, and made me feel well taken care of, she was really amazing. Would highly recommend 77Diamonds.
i can not recommend this place enough!!!
i can not recommend this place enough, From start to finish the team was so kind and helpful. Tarek Alawiye was the person who delt with my purchase and he went above and beyond to help me with my engagement ring.
Floriana has been fantastic
Floriana has been fantastic. Always on hand with advice and guidance. Thank you Floriana.
The service offered by 77 Diamonds was…
The service offered by 77 Diamonds was outstanding . I bought an engagement ring and the quality matched the service. I would recommend then to anyone
Exactly as expected
The service was very attentive and the package arrived perfectly. The bracelet I bought (as a gift) was exactly as expected and shown on the website. Really beautiful piece of jewellery.
Excellent service felt confidence and…
Excellent service felt confidence and trusting of the company and the product arrived as expected and in a timely manner
Natacha was amazing
Natacha was amazing, so supportive and responsive. Thank you so much for all your help.
Really impressive experience with 77…
Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.
The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.
Not the greatest
Unfortunately, my experience took a turn after placing my order. While the initial service was good and my questions were answered helpfully, the ring was sent too late and nearly didn't arrive in time. On top of that, I had requested a change of delivery address early on, which was not carried out — resulting in the ring being delivered to my home while my partner was there. For an engagement ring, this kind of mistake is simply not acceptable. Very disappointing given the promising start.
I recently upgraded my engagement ring…
I recently upgraded my engagement ring with additional diamonds at 77 Diamonds, and I couldn’t be happier with the experience. Kat was absolutely brilliant throughout the whole process — she kept me informed every step of the way, was incredibly helpful and professional, and made everything feel so easy. My ring looks amazing and exceeded all my expectations. I’m so pleased with the final result and would highly recommend 77 Diamonds for both their quality and customer service.
Great Customer Service Experience
I had a great experience with Toni from the customer service / sales team. Even though, I initially had to wait longer than the standard 24 hours for my first inquiry and I had to follow-up, after Toni took over, the process went smoothly and in a timely-manner. He helped me to figure out which gemstone I wanted by requesting real-pictures from the supplier for 2 specific gemstones that I was in-between. Last but not least, he assisted with the final order and helped me organize the delivery to the showroom.
10/10
We received great help and excellent service from Marcel. He was professional, friendly, and very helpful throughout the whole experience. Highly recommended!
I have only the best things to say
I have only the best things to say, 77 Diamonds and especially Natacha have been of immense help in finding the right ring, getting it delivered on time and just making sure that my planned proposal can come true exactly as i had planned. Natacha would always reassure me exactly of which stage we are in, found the right ring, shipping date/time, statuses of checks with the development department, i never felt like i did not know what was going on which really helped in me being calm thoughout the process. Customer service at its best. The ring quality and design is also absolutely phenomenal. Highly recommend!
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