Williams Handbaked Reviews 

754
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 79 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the baked goods, noting that the biscuits, shortbreads, and cakes are consistently delicious, fresh, and carefully prepared. Consumers often express deep satisfaction with the ordering process, finding the website straightforward and the transaction completely uncomplicated. People also mention the swift and reliable delivery service, alongside wonderful presentation and packaging that makes these treats ideal for sharing and sending as special gifts. However, some customers also noted occasional issues, mentioning delayed parcel deliveries, dry baked goods, or exterior shipping boxes lacking inner gift wrapping.

What people talk about most

Product

Users describe positive interactions with product, noting that the items are of superb quality and... See more

Quality

Consumers find quality to be consistently excellent, praising the delicious taste and handmade luxury of the... See more

Order

Clients share positive opinions on order, highlighting consistently excellent experiences and delicious... See more

Delivery service

Reviewers express high satisfaction regarding the delivery service, frequently praising the fast shipping... See more

Service

People report positive experiences with service, highlighting excellent delivery and communication. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more

Company replied

Rated 5 out of 5 stars

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more

Rated 5 out of 5 stars

One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more

Rated 5 out of 5 stars

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more


Company details

  1. Wholesale Bakery
  2. Bakery

Written by the company

Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!


Contact info

4.8

Excellent

TrustScore 5 out of 5

754 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(754)

80 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Outstanding

Lots of choice, easy to order and delivered in a timely manner. Products purchased are delicious.

27 August 2024
Williams Handbaked logo

Reply from Williams Handbaked

Thanks Valerie, we're glad to hear you enjoyed your delivery!

Rated 4 out of 5 stars

Excellent products

Excellent products. The Parkin and Ginger biscuits all arrived intact, but the Eccles Cakes were a little battered by the journey. However that did not distract from the flavour. All in all a good shopping experience.

27 August 2024
Williams Handbaked logo

Reply from Williams Handbaked

Hi Paul, I'm so sorry to hear the Eccles Cakes were a little worse for wear. We always take care to pack customer orders as well as possible, and Royal Mail are usually very careful with our packages. I'm glad to hear you still enjoyed them. —Rory

Rated 4 out of 5 stars

King of Eccles

The Eccles cakes are gorgeous and as Eccles are my favourite sweet treat I have tried them all over the country.

They did take a bit longer to arrive although I ordered just before the bank holiday weekend but they were definitely worth the wait.

29 August 2024
Unprompted review
Williams Handbaked logo

Reply from Williams Handbaked

Sorry for the slight delay you had with your delivery, but I'm glad to hear you enjoy our Eccles cakes!

Rated 4 out of 5 stars

I really appreciated the quick feedback…

I really appreciated the quick feedback to my emails and the support to deliver on a special day. Everything went to plan. I was told the presentation was lovely and the cakes delicious. Very satisfied. Thank you

31 July 2024
Williams Handbaked logo

Reply from Williams Handbaked

That's really lovely to hear, thank you Christine!

Rated 5 out of 5 stars

My mum loved her hamper and enjoyed all…

My mum loved her hamper and enjoyed all that was in it and said she is not sharing with anyone 😆😆😆

2 August 2024
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Reply from Williams Handbaked

Joanne, your Mum sounds like a very sensible lady, and we're glad to hear she enjoyed her hamper. Thank you for your lovely review!

Rated 5 out of 5 stars

Beautiful good selection of biscuits…

Beautiful good selection of biscuits and cakes in a boxed hamper

Excellent service and communication Will definitely use again

2 August 2024
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Reply from Williams Handbaked

Thanks for your generous review Roger, we really appreciate it!

Rated 5 out of 5 stars

Happy parents

Bought the fruit selection for my parents. They said it felt like Christmas as lots inside. They said biscuits very big and tasty.

2 August 2024
Williams Handbaked logo

Reply from Williams Handbaked

We're glad to hear your parents enjoyed their treats, and thank you for your lovely review Tracey!

Rated 5 out of 5 stars

Beautiful

Was so so good, no complaints. Haven’t tried all the flavours but theyre big cookies with lots of flavour and a lovely texture. Will deffo be back at some point

2 August 2024
Williams Handbaked logo

Reply from Williams Handbaked

That's great to hear Stephanie! Thanks for your kind review.

Rated 5 out of 5 stars

I have been having your biscuits and…R

I have been having your biscuits and cakes for some time now and love them all, the quality and taste are wonderful, I have given some biscuits as presents and they all have loved them. Could recommend them to anyone.

29 July 2024
Williams Handbaked logo

Reply from Williams Handbaked

Linda, thank you for taking the time to write such a thoughtful review. I'm really glad to hear our products have been well received as gifts too! —Rory

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