Williams Handbaked Reviews 

754
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 79 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the baked goods, noting that the biscuits, shortbreads, and cakes are consistently delicious, fresh, and carefully prepared. Consumers often express deep satisfaction with the ordering process, finding the website straightforward and the transaction completely uncomplicated. People also mention the swift and reliable delivery service, alongside wonderful presentation and packaging that makes these treats ideal for sharing and sending as special gifts. However, some customers also noted occasional issues, mentioning delayed parcel deliveries, dry baked goods, or exterior shipping boxes lacking inner gift wrapping.

What people talk about most

Product

Users describe positive interactions with product, noting that the items are of superb quality and... See more

Quality

Consumers find quality to be consistently excellent, praising the delicious taste and handmade luxury of the... See more

Order

Clients share positive opinions on order, highlighting consistently excellent experiences and delicious... See more

Delivery service

Reviewers express high satisfaction regarding the delivery service, frequently praising the fast shipping... See more

Service

People report positive experiences with service, highlighting excellent delivery and communication. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more

Company replied

Rated 5 out of 5 stars

I have been buying Williams biscuits and treats from shops for several years and this year decided to order directly from the company for ourselves and to use as gifts. The quality is fantastic, handm... See more

Rated 5 out of 5 stars

One of the items ordered Orange and Ginger Biscuits arrived crushed As they were going to be a present I phoned up to see what could be done. Excellent customer service in that they apologised alt... See more

Rated 5 out of 5 stars

Ordered a few times now and they are just consistently excellent. Putting aside the great packaging and quick delivery, the absolute best biscuits around. The shortbread and ginger biscuits as good... See more


Company details

  1. Wholesale Bakery
  2. Bakery

Written by the company

Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!


Contact info

4.8

Excellent

TrustScore 5 out of 5

754 reviews

5-star
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3-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.8

All reviews

(754)

80 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing

Amazing product quick delivery

3 July 2024
Williams Handbaked logo

Reply from Williams Handbaked

Thanks Cassandra, we really appreciate your review!

Rated 5 out of 5 stars

Just perfect.

Delicious products, well packed and delivered quickly. A great experience. Will recommend

3 July 2024
Williams Handbaked logo

Reply from Williams Handbaked

Thank you Mrs Bolton, and we're glad you've enjoyed your treats!

Rated 5 out of 5 stars

Yum yum.😖💯Delivered very quickly and having had…

Delivered very quickly and having had your products before it was a no brainer to order from you again.
Keep doing what you're doing, your biscuits and cakes are amazing
Packed really well with no breakages.

1 July 2024
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Reply from Williams Handbaked

What a wonderful review, thank you Jayne! Lovely to hear you've enjoyed our products before too.

Rated 5 out of 5 stars

Can’t beat Williams handbaked goods

Can’t beat Williams handbaked goods. The hampers make a perfect gift and are packaged so beautifully with the option to include a lovely personalised note. The products are outstanding and this is matched by the customer service. Always a go to gift idea for me.

1 July 2024
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Reply from Williams Handbaked

Sharon, thank you for taking the time to write such a generous review. We take pride in ensuring every order is carefully packaged so they look as good as they taste, and so it's lovely when it's mentioned by our customers!

Rated 1 out of 5 stars

I am reluctant to give one star for the…

I am reluctant to give one star for the Eccles cakes which I purchased Tuesday ,they were extremely dry and hard nothing nice about them at all which were binned.dated best before September so goodness knows how they would be fit for consumption by then .very disappointed, this is not me at all writing a review i just think you need to be informed .

11 June 2024
Unprompted review
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Reply from Williams Handbaked

Hi Shirley,

Thank you for your honest review, and I'm really sorry to learn you were disappointed in the Eccles cakes you purchased. Whilst we take the utmost care to ensure that all our bakes meet our high standards, we do still bake in small batches and on rare occasions, there may be the odd cake that's been slightly over-baked. If you could contact me directly by email to rory@williamshandbaked.co.uk I'd like to rectify this right away.

With thanks,
Rory

Rated 5 out of 5 stars

Had bought products from a farmers…

Had bought products from a farmers market so decided yo try on line. Again s great choice of products at a great price. Fast and reliable service.

3 June 2024
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Reply from Williams Handbaked

Thank you so much Carol, I'm glad to hear you're happy with our service!

Rated 5 out of 5 stars

Gorgeous as usual will always be my…

Gorgeous as usual will always be my favourite biscuits. Love the mini ones thanks.

The only thing is the delivery was left in bright sunshine and in a really obvious place for everyone to see. This is obviously the delivery drivers fault not your company.

3 May 2024
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Reply from Williams Handbaked

Hi Emma, I'm really glad you love our biscuits! I'm sorry to hear they were left out in the sun somewhere visible, normally Royal Mail do leave parcels in a much safer place or with a neighbour.

Rated 5 out of 5 stars

These are the best biscuits I’ve had…

These are the best biscuits I’ve had the pleasure of tasting, a fact borne out by family & friends who ask if I’ve any of “those huge biscuits with the currants?” Referring to the Shrewsbury butter biscuits from their range, which I’ve now placed numerous orders with as they’re go as quick as they arrive!!
Very highly recommended ⭐️⭐️⭐️⭐️⭐️

29 April 2024
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Reply from Williams Handbaked

Hi Mark, thank you so much for your brilliant review, and it's lovely to hear how much you and your family and friends really enjoy the Fruit Shrewsburys!

Rated 5 out of 5 stars

A trip down memory lane.

I bought the Lancashire hamper of biscuits and cakes. It was beautifully presented and made a nice present for an elderly gent. I tried the Lancashire Parkin and it was one of the best I've tasted. Very moist, and still good five days in. The handmade Eccles Cakes were enormous.

29 April 2024
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Reply from Williams Handbaked

Hi Sue, thank you for your very kind review, and I'm really happy to hear how much the Lancashire hamper was enjoyed!

Rated 5 out of 5 stars

An company you can trust

An excellent company which produces not only amazingly tasty biscuits but also a company that deals with orders quickly and reliably. Highly recommend Willams Handbaked and will continue to buy their different foods

29 April 2024
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Reply from Williams Handbaked

Hi Carolyn, thank you for such a kind review, we really appreciate your comments!

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