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Rated 3 out of 5 stars

I bought a few bottes of the Primitivo when on offer in Sainsbury's. The wine is a good enough drink, the the bottle design needs reworking. I applaud the idea of the card outer, but I found it extrem... See more

Rated 5 out of 5 stars

I am a big fan of the paper bottled wines - which are great to drink and make lovely gifts - so light and eco-friendly. Unfortunately my latest order got damaged in transit - but the speed of custome... See more

Company replied

Rated 5 out of 5 stars

Amazing wine from an amazing company. Excellent service - website straight forward & delivery free & next day. I have already highly recommended you to family & friends - one of whom has already used... See more

Company replied

Rated 5 out of 5 stars

Very smooth experience w order and delivery. The Pecorino is a lovely fresh, easy-drinking summer white - enjoyed it with seafood and pasta. Cardboard bottle is a practical alternative - light but stu... See more

Company replied

Company details

  1. Wine Wholesaler and Importer
  2. Wine Store

Written by the company

RETHINKING WINE DRINKING When in Rome is here to make drinking wine as much fun as it is in Italy. We bring you high quality craft wines at great value, whilst all the time minimising our impact on the environment.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

213 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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Rated 5 out of 5 stars

Love the Primitivo cans

Love the Primitivo cans! Never thought a red in a can could be so good. Very fruity and definitely beyond my expectations for the wine in a can. Also the packaging looks stunning, took a case to a friend’s party and they absolutely loved them.

23 October 2024
Unprompted review
When in Rome logo

Reply from When in Rome

Grazie mille for your fantastic review! We're so happy to hear you loved the Primitivo cans. Salute to more unforgettable moments with our wine!

Rated 5 out of 5 stars

Delicious wine and prompt delivery

Delicious wine and prompt delivery. Great to have this coming once a month, what a treat!

29 October 2024
When in Rome logo

Reply from When in Rome

Thank you for your kind words Louise! We're delighted to hear that you enjoy our monthly deliveries. It’s wonderful to know it feels like a treat each month. Cheers to many more delightful deliveries ahead!

Rated 5 out of 5 stars

Very quick delivery and great service

Very quick delivery and great service. Pinot Grigio bottles are as great as last time. Will keep ordering!

24 October 2024
Unprompted review
When in Rome logo

Reply from When in Rome

Thank you for the wonderful review, Xinyang! We're thrilled to hear that you enjoyed our Pinot Grigio bottle. We look forward to serving you with more of our wines in the future! Salute!

Rated 1 out of 5 stars

Not professional customer service

No response is the worst customer service. I made the same enquiry three times. If it's not possible, we'd like to let us know so.

7 October 2024
When in Rome logo

Reply from When in Rome

Dear Masafumi,

Thank you for your order and your feedback. We apologise for the inconvenience you’ve experienced. We’ve looked into your inquiry regarding the invoice and found that we responded to your email the next day on October 17th.

Could you please let us know if this response addressed your concerns? Please let me know if you didn’t receive our email or if our reply didn’t meet your needs, we’re here to help. Your satisfaction is important to us, and we want to ensure we resolve this for you.

Best regards,

When in Rome Wine Team

Rated 5 out of 5 stars

Great as always

Easy ordering, delivery on time and great wine as always. This was bought for a gift.

22 September 2024
When in Rome logo

Reply from When in Rome

Grazie mille, Amanda, for your wonderful review! We’re thrilled to hear that you enjoyed the easy ordering process and timely delivery. It’s great to know our wine made a perfect gift. Salute!

Rated 5 out of 5 stars

Always great.

Easy to order, quick delivery. Easy drinking wine.

23 September 2024
When in Rome logo

Reply from When in Rome

Thank you for your review Jonathan-Grazie mille! We're happy to hear you found ordering simple and enjoyed the quick delivery.

Rated 5 out of 5 stars

So easy to order

So easy to order. The delivery was really quick and we were kept informed all the time. Lovely wine too.
Thanks. Will definitely be ordering again.

5 September 2024
When in Rome logo

Reply from When in Rome

Grazie mille for your kind words Irene! We’re thrilled to hear that you found the ordering process easy and appreciated the quick delivery and updates. We’re super glad that you enjoyed the wine and look forward to your future orders!

Rated 5 out of 5 stars

Excellent service

Very speedy delivery and lovely pecorino - best I have tasted!!

1 September 2024
When in Rome logo

Reply from When in Rome

Thank you for your wonderful feedback Jon! We’re delighted to hear you enjoyed the speedy delivery and loved the pecorino—what a compliment! We look forward to serving you again!

Rated 5 out of 5 stars

Super Quick delivery

Quick delivery. Package was well packed and handled!

27 August 2024
When in Rome logo

Reply from When in Rome

Grazie mille for your kind review! We always strive for timely delivery, so we’re glad to hear you were satisfied with the quick service and that your package was well handled. Salute!

Rated 5 out of 5 stars

Great customer service and help…

Great customer service and help for my Ecotricity gift for loyalty to that company. Such a great surprise. I have now opened and tried one of the wine boxes and it is delicious. This could be the way forward for me as when I open a bottle of wine I spend 6 days drinking it and not at its best. With an Eco box of wine, I read that it will keep for 6 weeks. A great idea for those living on their on or infrequent drinkers.

20 August 2024
When in Rome logo

Reply from When in Rome

Grazie mille for your wonderful feedback! We’re thrilled to hear you enjoyed our customer service. It’s fantastic that you loved the wine and appreciate the Bag in Box’s convenience. We hope it makes your wine experience even better, especially for those who enjoy a glass at their own pace. Salute!

Rated 1 out of 5 stars

Greenwashing.

Was a quick buy and didn't read it properly so my fault. It looks like a bottle but it is not.

Greenwashing.

How is it better for the environment to have an only semi recyclable bottle they have to a fully recyclable bottle in the long run? Yes lighter can equal less c02, but so can local markets, organic growing etc. And then there is the disposal, where only the paper is recycled, leaving something that just goes to landfill. What a waste.

Saves them money more like.

Am guessing leaching happens too from the soft container.

Gutted wasted my money as it did not taste good. It tasted like those wines you buy in boxes. Yuck. If I wanted to drink wine out of the bag, I would buy one of those boxes. Why make it look like a wine bottle? It is what it is.

Again it does say it clearly on the label, my fault for not reading it properly.

18 August 2024
Unprompted review
When in Rome logo

Reply from When in Rome

Thank you for your feedback. We genuinely appreciate your thoughts, and we’re sorry to hear that you were disappointed with your experience. We want to assure you that we always strive to provide the highest quality wines and take sustainability seriously. Greenwashing is not part of our approach; our goal is to develop environmentally friendly packaging while maintaining the integrity of our products, never compromising on quality.

There is possibility that an old rotation of the product may have been sent from our warehouse. If you could provide us with your order number, we would be able to trace the stock and address your concerns more effectively.

We would like to emphasize that both the outer paper bottle and the inner pouch, constructed from LDPE (low-density polyethylene), are recyclable. Lighter paper bottles result in reduced CO2 emissions, but more importantly, the process of remaking glass into bottles is highly energy-intensive and can lead to significantly higher emissions.

We value your insights and will continue to enhance our offerings. If you would like to discuss your concerns further, please don’t hesitate to contact us directly. Your satisfaction is of utmost importance to us.

Rated 5 out of 5 stars

Rapid from Rome

Speedy, efficient processing of order and rapid despatch.

21 July 2024
When in Rome logo

Reply from When in Rome

Grazie mille for your feedback Patricia! We're glad to hear you had a good shopping experience with us. Salute!

Rated 4 out of 5 stars

Ordering and delivery went well

Ordering and delivery went well , straightforward and timely delivery.

Merlot very good, pecorino less so. Would order the merlot again.

11 May 2024
When in Rome logo

Reply from When in Rome

Thank you for your feedback! We’re glad to hear that your are satisfied with the ordering and delivery experience. We appreciate your thoughts on the Merlot and Pecorino, and we’re thrilled you enjoyed the Merlot. We look forward to serving you again! Salute!

Rated 5 out of 5 stars

We stayed at Hotel Modigliani in…

We stayed at Hotel Modigliani in Purifiazione street in Rome.
Highly recommend it.
Family run, friendly staff with good English.
Spotlessly clean. Upper rooms have balconies. Breakfast was amazing.
It was in the heart of Rome. It was on a quiet side street but at the end of the street a large square with bus stops , shops, restaurants etc. Police all over Rome and we felt safe. From the hotel you can easily walk to all the famous sights eg: Spanish steps, Trevi fountain etc. Definitely plan your trip and book ahead the “skip the line” tickets as they can be sold out. Took a bus tour to Pompeii which was very good.

26 April 2024
Unprompted review
Rated 3 out of 5 stars

The cost appears to have increased…

The cost appears to have increased without notice, or at least if notice was given it was not obvious. I can buy this product cheaper from Ocado. I shall be cancelling this regular delivery.

29 April 2024
When in Rome logo

Reply from When in Rome

Thank you for your review and bringing this to our attention Corinne. We apologize for any confusion regarding pricing changes and we appreciate your feedback. The retail prices on our website for individual products do not include any discounts, so we understand your decision to cancel the regular delivery for smaller quantities. However, we do offer discounts for full case purchases, and starting in November, we will introduce attractive tiered discounts for full case orders. If there’s anything we can do to assist you or improve your experience, please let us know. Your satisfaction is important to us.

Rated 5 out of 5 stars

Sicilian red

Bought this as a Tuesday night wine for the other half…but after tasting it I’ve promoted it to a weekend wine..red/black fruits..hint of spice (pepper/cloves)

15 April 2024
When in Rome logo

Reply from When in Rome

Thanks so much for the feedback, our wines our great any day of the week, enjoy!

Rated 5 out of 5 stars

Will be back!

Will be back! Easy to order, great sustainability.

2 March 2024
When in Rome logo

Reply from When in Rome

Grazie Mille Amanda for your lovely review! We're delighted to hear that you love the sustainable impact of our products and you like the order system. Salute!

Rated 5 out of 5 stars

Efficient and reliable

Efficient and reliable , Grillo is very good

8 February 2024
When in Rome logo

Reply from When in Rome

Thank you for your feedback Sally! We're glad to hear that you enjoyed our Grillo BiB. Our Grillo is a delightful Sicilian white wine, known for its crisp acidity, refreshing citrus flavours, and delicate floral smell. Your satisfaction is our top priority. Salute!

Rated 5 out of 5 stars

Really love this brand already

Really love this brand already. Wonderful wine. Thoughtfully packaged and charmingly presented. Looking forward to trying more of their wines

14 February 2024
When in Rome logo

Reply from When in Rome

Thank you Nicholas for leaving such an excellent review! We're delighted to hear that you enjoyed our wine and appreciate your support. We look forward to sharing more of our wines with you in the future. Salute!

Rated 5 out of 5 stars

Nice wine and ethical approach

Nice wine ethical approach and speady delivery

25 January 2024
When in Rome logo

Reply from When in Rome

Thank you Rod for your review! We're glad you enjoyed our wine and speedy delivery-appreciate your support. Salute!

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