I bought a few bottes of the Primitivo when on offer in Sainsbury's. The wine is a good enough drink, the the bottle design needs reworking. I applaud the idea of the card outer, but I found it extrem... See more
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I am a big fan of the paper bottled wines - which are great to drink and make lovely gifts - so light and eco-friendly. Unfortunately my latest order got damaged in transit - but the speed of custome... See more
Company replied
Amazing wine from an amazing company. Excellent service - website straight forward & delivery free & next day. I have already highly recommended you to family & friends - one of whom has already used... See more
Company replied
Very smooth experience w order and delivery. The Pecorino is a lovely fresh, easy-drinking summer white - enjoyed it with seafood and pasta. Cardboard bottle is a practical alternative - light but stu... See more
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Company details
Written by the company
RETHINKING WINE DRINKING When in Rome is here to make drinking wine as much fun as it is in Italy. We bring you high quality craft wines at great value, whilst all the time minimising our impact on the environment.
Contact info
East Suite, 2nd Floor, Brimscombe Mills, Business Park,, GL5 2QG, Brimscome, Stroud, United Kingdom
- 01453 619273
- cheers@wheninromewine.com
- wheninromewine.com
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Delicious wine in cans
Delicious wine in cans. Love the red and the rose is delicious. Prefer the white pino grigio to the pecorino.
The speed of my order to delivery and…
The speed of my order to delivery and the discounts offered.
Love the wine and love that they are in…
Love the wine and love that they are in the paper bottles.
Excellent value artisanal wines
I was a little dubious but the wine is excellent value for money. Lovely fresh white, and the rose could have passed for something twice the price. Very pleased. And the packaging and approach to sustainability is second to none
Very prompt delivery of order
Very prompt delivery of order. Better than expected taste experience!
Love both the wine & the packaging.
This is the first wine I’ve encountered packaged in this way. I love it!
It’s an uncomplicated pleasurable wine, gentle on the palate, well priced and eases my planet friendly soul.
Wine good - bottle design terrible
I bought a few bottes of the Primitivo when on offer in Sainsbury's. The wine is a good enough drink, the the bottle design needs reworking. I applaud the idea of the card outer, but I found it extremely difficult to unscrew the cap and really hurt both hands on both bottles (and I have have unscrewed a lot of bottles!). One attempt twisted the foil bag so much the wine wouldn't come out!
Love the product but...
Love the product, but it had obviously had a bang during delivery as one of the cans had burst and a few were damaged.
Wine was ordered and delivered fairly…
Wine was ordered and delivered fairly quickly after the order was placed.
Never had any problems with this…
Never had any problems with this company. Order is delivered quickly and well packaged.

Reply from When in Rome
My 2024 New Years resolution was to…
My 2024 New Years resolution was to drink more Italian wine...
... Living the dream with this box.

Reply from When in Rome

Reply from When in Rome
Great Service and Great Wine
Super fast delivery of great quality products.
Lovely presentation.

Reply from When in Rome
Fabulous Customer Service
I am a big fan of the paper bottled wines - which are great to drink and make lovely gifts - so light and eco-friendly. Unfortunately my latest order got damaged in transit - but the speed of customer service from WIR was amazing - two days later I had a replacement shipment - in perfect condition. Sometimes when things go wrong outside your control it is the speed and depth of response which shows the real quality of a business.
Nice work - cheers!!

Reply from When in Rome
A company that still listens to their customers
UPDATE: An unexpected consequence of my last (3 star) review (below) was direct contact by email from When In Rome’s supply-chain manager, explaining their strategic move away from the wine-in-a-box format in favour of cans and paper bottles, apologising for the logistics lapse that occurred around my last order, and offering compensation. His lengthy personal response was appreciated, foremost because it didn’t and doesn’t suggest a business that has grown indifferent to the experience and opinions of their customers — something increasingly common in online commerce.
I respect their decision to move towards different packaging formats, and while I am unlikely to make canned wine a feature in my life (notwithstanding the unquestionably excellent recoverability ratios of aluminium, the percentage of packaging to product and energy requirement for recycling are both too high, in my view), paper bottles are new to me and merit examination. Perhaps I’ll read up on their sustainability parameters while sampling their contents when I next order.
* Original Review *
I've been ordering from When in Rome for around 2 years now, and I have to say, unfortunately standards seem to be slipping. The range on offer is not what it initially was, and while I get that they work with smaller suppliers with limited production, I'd expect their buyers to be conscious of this and try to discover growers to showcase tomorrow. Their logistics also appear to be deteriorating, too: fewer updates and slower deliveries.

Reply from When in Rome

Reply from When in Rome
Delicious!
I don’t know why it has taken so long for me to realise what a good idea Sparkling wine in a can is! Just perfect for 1 (or 2) if nobody wants to join you in opening a bottle. Really tasty wine, light, refreshing.

Reply from When in Rome
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