CRAFTD London Reviews 

7,684
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,648 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality and craftsmanship of the jewelry, noting its durability and premium feel, often exceeding expectations. Many people highlight the outstanding customer service, describing the team as helpful, quick to respond, and professional in resolving issues. Reviewers also frequently commend the fast shipping and efficient delivery service, contributing to a very positive overall purchasing experience. However, some customers noted significant dissatisfaction with the return and exchange process, citing issues like slow communication, ignored emails, and difficulties obtaining refunds. A few other people also felt that product quality had decreased or experienced issues such as items breaking, corroding, or causing skin irritation.

What people talk about most

Product

People report positive experiences with product, often praising the high quality, durability, and stylish... See more

Quality

Customers generally report positive experiences with the quality of the jewelry, often highlighting its... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the outstanding, amazing, and... See more

Order

Users describe ambiguous interactions with order, with some customers expressing satisfaction and intent to... See more

Delivery service

Clients share positive opinions on delivery service, with many praising the fast shipping and quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(7,684)

1,708 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Highly Recommended

First order arrived very quick and the product is of a premium quality. Have subsequently ordered another item which is on the way. Very happy with this company and I’ll definitely be ordering more items soon.

2 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Mike,

Thank you for your review!

We're glad to hear your order arrived quickly and that you're happy with the quality. We really appreciate your continued support and hope you love your latest order too.

CRAFTD London

Rated 3 out of 5 stars

Dispatch was great but that's it...

The speed of the item getting to me was unreal, but the quality is nothing special and they send two discount emails per day, the products are always discounted anyway, they are never full price.

I really wanted some more items but I can't deal with the constant inbox spam so unsubscribed. It's just viral social influencer marketing and nothing that special.

I don't know why people say they reply to all reviews, you can't reply back, so who cares, it's all auto replies and generic content, it's pretty rubbish - just like trust pilot in fact.

4 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi David,

Thanks for taking the time to leave your feedback. We’re glad to hear your order arrived quickly, but we’re sorry to hear the products and experience didn’t meet your expectations.

We also appreciate your comments regarding emails and discounts. We’re always working on improving how we communicate with customers and will take this on board.

If you’d like us to look into anything further, please feel free to reach out to our support team with more details and we’ll be happy to help.

CRAFTD London

Rated 5 out of 5 stars

I couldn’t be more happy with my order

I couldn’t be more happy with my order! it arrived next day and everything is perfect, the order process was so simple and easy to navigate, i will definitely be ordering again, it can be pricy however the quality of the jewellery was incredible that i can’t complain, will definitely order again!

4 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for the great feedback, really glad to hear your order arrived quickly and everything was as expected. Appreciate you taking the time to share this.

CRAFTD London

Rated 1 out of 5 stars

Non-existent Customer Service

The quality and design of the product were excellent, and I was genuinely impressed with it. Unfortunately, the fit wasn’t quite right for me as it sat a little too high on my neck, so I decided to return it.

My issue has been with the customer service throughout the returns process. The returned item was delivered back to the company five days ago, yet I have received no confirmation that it has been received or that my refund is being processed.

In addition, I was unable to use the company’s returns portal and therefore had to pay for the return postage myself. I have sent five emails requesting that this cost be reimbursed, as I would have used their portal had it sent me my returns QR code, but every email has been ignored.

I run an e-commerce business myself, so I understand that issues can arise from time to time. What matters is how those issues are handled. Being a first time customer and receiving no response whatsoever is extremely disappointing.

The product itself was very good, but based on my experience with the customer service and returns process, I will not be purchasing from this company again.

4 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Luke,

Thank you for taking the time to leave your feedback, and I’m really sorry to hear about your experience with the returns process.

We’re glad you were happy with the product, but I’m sorry we’ve fallen short on communication here.

Once a return is received, it can take up to 14 days to be processed, so your order will still be in the processing stage at the moment. We’ll email you as soon as it has been completed and your refund has been issued.

Regarding the return postage, I’m sorry you had issues accessing the QR code. Please reach out to our support team with your order details so we can look into this further for you.

Thanks again for your feedback, and sorry for the frustration caused.

CRAFTD London

Rated 1 out of 5 stars

My order #UK934004 arrived faulty and…

My order #UK934004 arrived faulty and despite legal right for a full refund i was only offered the option for store credit or replacement (consumer rights act 2015). I responded saying i would like a refund and have now been ignored. Furthermore, quality is rubbish for the price you pay.

3 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Toby,

Thank you for taking the time to share your feedback.

We're very sorry to hear there was an issue with your item and that you were left feeling ignored. As your order is still within the return period, you are of course eligible for a refund.

I've reviewed your case and arranged for this to be sorted today.

We apologise for the inconvenience caused and appreciate you bringing this to our attention.

CRAFTD London

Rated 1 out of 5 stars

DO NOT BUY! Defective quality and they ignore your emails!

I ordered (Order UK931975) from CRAFTD London and received defective items. The quality control is non-existent: the gold plating on two out of 3 items is completely flawed, leaving visible unplated raw spots right where the connecting rings are located. They basically delivered partially gold-plated items that look cheap and unfinished.
When I first contacted them, they tried to brush me off by saying I had to pay for my own return. After I sent clear photographic evidence of the manufacturing defects, an agent named David acknowledged the issue and asked for my details to get it sorted. I replied immediately, citing my consumer rights for a full refund.
Since then, total radio silence. Nobody is replying to my emails anymore, and they are completely ignoring my requests. Extremely unprofessional customer service and substandard quality.
If this is not resolved immediately, I will be escalating this matter directly to Citizens Advice and Trading Standards and taking all necessary formal steps to recover my money. I strongly advise against buying from them if you expect decent products or functional support.

23 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Emil,

Thank you for taking the time to leave your feedback, and we’re sorry to hear about the issue with your order.

Your initial message didn’t mention a fault, so our team provided standard returns information. Once you shared photos of the connector ring issue, we immediately looked into it. We really appreciate you bringing this to our attention. Quality is very important to us, so we’re sorry this didn’t reflect our usual standard, and we will be looking into it further.

We would also like to apologise for the delayed response. We’ve had a higher volume of enquiries recently, and our small team is working as quickly as possible. Our team is now actively working with you to get this resolved.

We really appreciate your patience.

Craftd London

Rated 5 out of 5 stars

Great jewellery at great prices!

Craftd has been such a great company to order from and deal with. My husband loves their jewellery, orders arrive quickly even with standard shipping, and customer service has been top notch (shout out to Josh for helping with a query I had!). I will continue to buy gifts for the men in my life from here in the future.

1 December 2025
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Sophie

Thanks for taking the time to leave a review.

We're glad to hear you've been happy with both our products and service. We'll be sure to pass your comments on!

We appreciate your support and hope to see you again soon.

CRAFTD London

Rated 2 out of 5 stars

Terrible customer service

Terrible customer service. Ordered a ring for my son, was too big so asked to exchange it. Straight away I was told that it was outside their 14 day return window (be warned you only have 14 days which isn’t made clear. This is not enough time if buying a present for someone). Was told I could send it back for store credit. This seemed fine as I just wanted the same item in a smaller size. They wouldn’t do this in one transaction though and wouldn’t give details of how to use the ‘credit’. Got an email almost a month ago to say they’d received the item for processing, no info on what to do next. Contacted them again a couple of days ago to ask how to use the credit. They obviously didn’t even bother to read my email, just sent one back saying it wasn’t received in the 14 day window so I could only have credit. Every message I’ve sent I’ve said I want to get the same item in a smaller size, I have not asked for a refund, every email back tells me I can’t have a refund only credit but refuses to say how to use that credit. Feels like they just want to keep your money.
I’m sure they are fine when there are no issues but it’s like pulling teeth when there is an issue - very poor communication and a sense of once they have your money they don’t care less. Almost 2 months since I placed the order and they have both my money and the product.

1 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Gillian,

Thank you for taking the time to share your feedback.

We're sorry to hear about your experience and understand your frustration with the time taken to resolve this. After reviewing your return, we found that it had not yet completed processing through our returns system.

Returns can take up to 14 days to be processed once received at our warehouse, and we've now got this sorted for you. Your store credit code has been sent, so you can place an order for the correct ring size.

If you require any further assistance, please don't hesitate to reach out.

Craftd London

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, very efficient and reliable!!!

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave a review.

We're really pleased to hear you had a great experience with our customer service team. Your support means a lot to us, and we hope you enjoy your CRAFTD pieces.

CRAFTD London

Rated 1 out of 5 stars

Awful Customer Service and Refund Policy

The product itself was okay, but wow the customer service is possibly the worst I’ve ever dealt with. Frustratingly, I’d read reviews reflecting the poor customer service but looked past them.

25/03 - placed my order (£33.69)
28/03 - delivered
30/03 - returned (didn’t fit)
09/04 - £31.16 gift card received
09/04 - new order placed
10/04 - delivered
13/04 - returned (just didn’t like the style)
20/04 - chased refund (no notifications)
23/04 - told it takes 14 working days
06/05 - emailed to confirm I’d receive £19.99 back to my credit card
15/05 - told my refund was on its way and would be issued as a gift card
15/05 - received a gift card for £31.16
18/05 - advised I want the cash as I don’t like the products. Told this was fine and I would receive £19.99 in 1-3 working days
22/05 - told it’s still being processed
26/05 - told I would be getting a gift card
27/05 - I rejected this and they told me again I’d get a refund of £19.99 in 1-3 working days
01/06 - £17.21 refund received

So it took 7 weeks to get a refund, almost half of the money I spent back, and if I hadn’t chased and chased I probably wouldn’t have received it at all.

25 March 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jamie,

Thanks for taking the time to share such a detailed Trustpilot review and timeline of events.

I’m really sorry for the experience you’ve had. I can’t currently locate your order based on the details provided, so I’ve requested your order details. Once I have these, I can look into this further for you.

Thank you,
Craftd London

Rated 5 out of 5 stars

Excellent service

Excellent service, fast support, and a very professional approach. The team is always helpful, responsive, and willing to go the extra mile to assist. I have purchased from them many times over the years and have always been extremely satisfied with both the products and the customer service. Highly recommended.

Best regards,
Shawn

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Shawn,

Thanks for taking the time to leave us a review and for your support over the years. It's great to hear that you've been happy with both our products and customer service. We'll be sure to pass your comments on to the team.

Thanks again for your recommendation!

Craftd London

Rated 5 out of 5 stars

Excellent Customer Service that was quick and easy!

The customer service team were incredible and very efficient in solving problems quickly. I loved their chains as they were very durable for daily wear, sweat resistant for when I’m in the gym, and finally to be able to wear them in the ocean on vacation without having to worry about taking them off! Overall I would have to give them at least 6/5 even though I can’t!Thanks guys!

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Ethan,

Thanks so much for the review!

We're really happy to hear that you've been enjoying your chains and that our support team was able to help get things sorted quickly. It's great to know your jewellery has kept up with daily wear!

We appreciate the kind words and the 6/5 rating, we'll happily take it!

Thanks again for your support.

Craftd London

Rated 1 out of 5 stars

I bought a bracelet from this company…

I bought a bracelet from this company and it kept falling off. Complained, sent pictures. They said they will send a replacement. Sent original order number yet nothing. Take ages to reply only one agent available

20 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Tosin,

Thank you for your feedback. I've checked your case and can see that your replacement has already been shipped and is on its way to you. We've also reached out via email to follow up and see if there's anything else we can do to help.

Craftd London

Rated 5 out of 5 stars

Great fast customer service!

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Teddy,

Thank you for your review!

We're glad to hear you had a positive experience with our customer service team and that we were able to help quickly. We appreciate your support.

Craftd London

Rated 3 out of 5 stars

Weak clasp

I have a Cuban chain, the clasp has broken on it twice now and Craftd have replaced it twice. It breaks while I'm sleeping and the weight of my neck pressing against the clasp damages it somehow. I'll go to a nearby jewellers to replace the clasp with something durable because the one by Craftd isn't.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear you've experienced the same issue more than once with your chain.

While we're glad our team was able to replace it for you, we completely understand your frustration with the clasp breaking repeatedly. We appreciate you taking the time to share this feedback, as it helps us identify areas where we can improve.

If you'd like to discuss this further, please don't hesitate to reach out to our support team and we'll be happy to help.

Craftd London

Rated 5 out of 5 stars

The silver chain I got for my son's…

The silver chain I got for my son's 21st birthday is stunning. Unfortunately, the clasp broke and I was offered a replacement or a credit note. I opted for the credit note as the chain was out of stock. The issue was sorted out very quickly. Thank you.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Sophie,

Thank you for your review.

We're sorry to hear about the issue with the clasp, but we're glad our team was able to get things sorted quickly and provide a solution that worked for you.

We hope your son enjoys his chain, and we appreciate your support.

Craftd London

Rated 1 out of 5 stars

Don’t buy anything from CRAFTD

Don’t buy anything from CRAFTD. Horrible quality and a rip off, feels like plastic. And when you return it, they say they never received it! Just lost about $100 for no reason …

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear that you're disappointed with your experience.

Unfortunately, we're unable to locate your order from your Trustpilot review alone. Please either reach out to our support team with your order details, or let the agent you've previously been speaking with know that you've contacted us via Trustpilot so we can locate your case and investigate this further.

We'd appreciate the opportunity to look into this and help resolve it for you.

Craftd London

Rated 5 out of 5 stars

I order two pieces of jewellery a Cuban…

I order two pieces of jewellery a Cuban chain and bracelet. Quick delivery, great quality; with the right measurements the jewellery sit well and u get the value for what you pay for, if not more and very good quality service and a great team. will order more soon.

28 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thank you for your review!

We're glad to hear you're happy with the quality of your Cuban chain and bracelet, and that everything arrived quickly. It's also great to know you've had a positive experience with our team.

We really appreciate your support and look forward to helping you with your next order.

Craftd London

Rated 1 out of 5 stars

FALSE ADVERTISING!!!

FALSE ADVERTISING!!!! Their Life Time Warranty is a scam and they do NOT honor it. Bought my son a cross necklace and the ring that held the cross opened and lost the cross. They insisted on sending a picture.. How are you supposed to send a picture of something that was lost due to cheap and poor craftsmanship.. This company does NOT honor Life time warranty!!!!!!!!!! SCAMMERS!

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Don,

To assess any lifetime warranty claim, we do require photos showing the fault or damage to the item. Unfortunately, as the cross itself was lost, we’re unable to verify the issue or process this under our warranty policy, as lost items are not covered.

We completely understand this is disappointing and appreciate your understanding.

Craftd London

Rated 5 out of 5 stars

I got a gold cross necklace and its…

I got a gold cross necklace and its been outstanding. i wear it 24/7 all the time showers, workouts, every condition you can think of and its been awesome its also a really great price being just under 70 has the quality of 100+ necklace.

27 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Colin,

This is so great to hear, thank you for sharing this!

We’re really glad your necklace is holding up so well, especially with you wearing it 24/7 through everything.

And really appreciate you saying that about the price vs quality too, means a lot.

Craftd London

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