CRAFTD London Reviews 

7,681
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,956 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent quality and craftsmanship of the jewelry, noting its durability and lasting shine even with daily wear. Many consumers appreciate the unique designs and the perceived value for money. The customer service is consistently highlighted as amazing, with people commending the quick, helpful, and professional responses to issues, often resulting in prompt replacements or satisfactory resolutions. However, some customers also noted issues with product durability, reporting instances of items breaking, losing color, or corroding within a year of purchase. A few other people also felt that the customer service experience was poor, citing unfulfilled orders, slow or generic email responses, difficulties with returns, and long waits for refunds.

What people talk about most

Product

Consumers find product to be positive, with many praising the quality, durability, and stylish designs of the... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the durability... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Delivery service

Clients share positive opinions on delivery service, with many praising the speed and efficiency of their... See more

Order

Customers had ambiguous experiences with order fulfillment, with some reporting unfulfilled orders, delayed... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

I have had my Cuban necklace for over a year now. Through sweat, pools, lakes, oceans and everything inbetween, there has been no tarnishing or loss of shine. I recently purchased a Cuban bracelet to... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(7,681)

1,704 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Don't buy from CRAFTD

Don't buy from CRAFTD: completely unreliable!

The jewelry was delivered, but as soon as you send something back, you never hear from them again. They don't respond to messages, and you won't get your money back. Don't buy from here!!

My order number is 138308.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thanks for your review. Please could you provide your order details so we can look into this for you as quickly as possible?

Once we have this, we’ll be able to review your return and update you accordingly.

CRAFTD London

Rated 4 out of 5 stars

Clasp ring opened up

I've had this bracelet for over a year now and I always wear it. In the shower and while playing sports. It's a good product but over time the circle thing that connects to the clasp opened up resulting in my bracelet falling off. I don't have tools to tighten it but just be careful if you see the circle thing connected to the clasp have space, it may fall off.
I took a picture but I'm unable to upload one.

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for taking the time to leave a review. Great to hear you've got a lot of wear out of your bracelet. Sorry to hear about the clasp issue, that’s not what we want to see. If you run into any issues like this, please reach out to our support team as we’d like to look into it and get it sorted!

CRAFTD London

Rated 1 out of 5 stars

I have had to send a bracelet back…

I have had to send a bracelet back because the size was tiny wouldn’t even fit my wrist never mind a man’s wrist, I needed it exchanged for a bigger size they have received the bracelet back I’ve emailed multiple times and no1 responds very bad service

15 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Lauren,

I’m really sorry to hear about your experience and for the delay in getting a response.

Just to clarify, our bracelets are available in two sizes, 19cm and 22cm, so we can offer options for different wrist fits.

That said, we completely understand your frustration and apologise for the inconvenience caused. Please share your order details and we’ll look into this urgently and help get it resolved for you as quickly as possible.

CRAFTD London

Rated 5 out of 5 stars

Fluid ordering and returns process

Fluid ordering and returns process. Decent quality jewellery and great value for money.
I’ve purchased countless pieces over the last couple of years and loved them all.

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Dan,

Thanks for taking the time to leave this review. Great to hear the ordering and returns process has been easy and that you've been happy with the quality and value over the years. We really appreciate you sticking with us!

CRAFTD London

Rated 5 out of 5 stars

I have ordered a chain and necklace…

I have ordered a chain and necklace they have only given me necklace and bracelet but once I explained my problem they have very kindly and quickly sorted it out for me

Thank you craftd

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Nicola,

We’re really sorry about the mix-up with your order.

We’ve arranged for the missing item to be sent out to you as a priority replacement, and you’ll receive your tracking details as soon as it has been dispatched.

Thank you for your patience, and again we sincerely apologise for the inconvenience caused.

CRAFTD London

Rated 5 out of 5 stars

I had ordered a product

I had ordered a product from their website and it had unfortunately arrived slightly faulty, however I emailed the customer service and within just a few days they had given me a full store credit refund which I used to simply re order the product and I didn’t have to send the first one back which was good as it eliminated any postage hassle. The customer service was very helpful and understanding of the situation and I’m very pleased.

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Oscar,

Thanks so much for taking the time to leave this. Sorry your order arrived faulty, but really glad the team could sort it quickly with store credit and make it easy to replace without any hassle. Appreciate your support and glad it all worked out!

CRAFTD London

Rated 1 out of 5 stars

Didn't deliver my package within the…

Didn't deliver my package within the timeline stated on their website, so I didn't have my order for going on holiday, despite paying for next day delivery. When I got back one of the items sent was incorrect too.

Emailing the customer support team has got me nowhere on getting a refund for this

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear about the delay with your delivery and that one of the items received was incorrect. We also apologise that you've had trouble getting a resolution through email.

Please send us your order number so we can look into this for you and get it sorted as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Never received my item with express shipping

I ordered a chain with express delivery but it never got delivered. They haven’t responded to my emails either.
Don’t recommend them

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Stephen,

We're really sorry to hear that your order hasn't arrived and that you haven't received the support you expected.

Please send us your order number or email address so we can look into this for you right away and get this resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

The worst online retailer experience…

The worst online retailer experience I've had and I probably do a couple hundred transactions annually with multiple companies. The first necklace I bought took over 3 weeks to receive and it was the wrong one...I then proceeded to return the wrong one and they received my return in days and took over 6 weeks to process a return credit...Then received an email saying it will take additional days b4 I receive the CC credit on my account. I bought almost the same product from another online store and receive the new product in a few days that was perfect. So sad because I wanted things to work out with this online retailer and buy more things but I've gone elsewhere. Even after receiving emails from the founders of the company things kept getting worse...

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Scott,

We're really sorry to hear about your experience and the delays you faced with both your delivery and return. This is not the standard we aim to provide, and we completely understand your frustration.

We also apologise that the process took longer than expected and that our communication did not meet your expectations throughout.

If there's anything still unresolved, please send us your order details so we can take another look and help where possible.

CRAFTD London

Rated 1 out of 5 stars

Not a good experience, returned both items.

Ordered 2 bracelets, the clasp would not operate on either so couldn’t even try them on. Returned for a refund which was slow and difficult, Craftd is literally run via “James and James” which is a fulfilment company operating for multiple online sellers. Automated responses from bots on customer service, multiple requests for refund that did eventually happen. Not a good experience.

23 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey David,

We’re sorry to hear about your experience and the frustration caused with your order and return.

We do work with a fulfilment partner to help manage our logistics and ensure orders are processed efficiently. Once returned items are received by our returns team, please note that refunds can take up to 14 days to be fully processed.

We’re sorry this experience didn’t meet your expectations, and we appreciate your feedback as we continue to improve our service.

If you need anything further, please don’t hesitate to reach out.

CRAFTD London

Rated 5 out of 5 stars

Craftd London is a great company

Craftd London is a great company. I got a pendant with chain in 2020 which is 6 years ago. It had a some damage due to being worn daily for 6 years and they replaced no questions asked. This company backs up what they said about their product! I will definitely buy more. Special thanks to David for your help!

11 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Alex,

Thanks so much for the review! Great to hear your pendant has held up well over the years, and we're glad we could get a replacement sorted for you.

CRAFTD London

Rated 1 out of 5 stars

Terrible exchange and customer support

The customer support and ability to sell internationally is honestly ridiculous.
Situation:

I ordered a necklace to Portugal, it came from the Netherlands (distribution point in the EU).
The moment I saw the necklace, I thought it was a bit pricey for the quality, but I would still keep it, since lifetime warranty is something valuable.

The problem came after: it was the wrong size. The usual type of thing that happens with online shopping and IF THEY WANTED TO it would be extremely easy to solve.
I would just send the necklace back to them and ask for an exchange for a similar necklace but in a different size.

Well, there are a few issues with what was supposed to be a simple exchange:

They don’t have any option to make a refund or an exchange in which the client is free from charge. You just have to deal with it, talk to a carrier, ask for a refund and lose the money.
This feels a bit odd and sketchy for someone who rarely bought anything from a brand with similar conditions. But I would happily pay 7 or 8 euros to ship it back and get a refund.

That’s where issue number 2 appears: shipping it to Portugal costs like 7 euros to Craftd, however shipping it back to the netherlands for a refund happens to cost more that 25 to me (this is without tracking). Why? Because they just don’t offer any options to facilitate such solutions, it’s basically “if it doesn’t fit, that’s on you, spend half of it’s value sending it back if you want to, dummy”

That leads me to issue N3 (hell yeah, 3 frking problems with a simple silver necklace, you did well guys):
No customer support reply. I mean zero, for real. It’s the third day without replying to my issue or giving me any solution.
I used the costumer support chat, I used a forms on their website, even an active email they have that you’re not supposed to use, since they have it hidden. All useless, which brought me here.

Right now the options I have are the following:

-asking for a refund all by myself and losing 25+ euros on shipping
-keeping a necklace that I won’t be able to use due to it’s size, in other words, losing all the money spent

All I’m trying to do is to exchange something I bought to a different size without spending dozens with shipping, it’s not even trying to hurt the brand or getting any advantage from it, I would definitely not complain about the price and quality if it wasn’t for this problem.

And I know how easy it is to solve this type of issues, because most frking brands do it smoothly, even with international shipping.

I didn’t want to leave a bad review on this brand, since I’ve been saving to buy a few accessories from them.
But this is ridiculous.

8 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Gui,

We’re really sorry to hear about your experience and the frustration this has caused with your order.

This is not the level of service we aim to provide, and we completely understand your concerns regarding the exchange process and the delay in communication. We’ve now reached out to you directly so we can look into this properly and get it resolved for you as quickly as possible.

We really appreciate you bringing this to our attention, and we’ll do everything we can to help put this right.

CRAFTD London

Rated 1 out of 5 stars

1002627

ORDER NO. #1002627

Bracelet broke within the 24hrs I received it. Broke apart the first time with me out, no tension whatsoever, on the bracelet. Continued to break in separate areas. Tried even slow clipping, as well as welding chain back together. Didn’t work, but also shouldn’t have to on jewelry over $100.
Either assembled with no effort or cheap material. Extremely let down

7 March 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Wyatt,

We’re really sorry to hear about your experience with your bracelet and the inconvenience this has caused.

This is not the quality or standard we aim to deliver, and we take this very seriously. We’d like to look into what happened with your order #1002627 and make this right for you as quickly as possible.

We have reached out to you via email so we can assist you further and get this resolved.

CRAFTD London

Rated 1 out of 5 stars

Gold plating was wearing off after two…

Gold plating was wearing off after two months, they offered me store credit as I was out of the 30 day refund period. I agree to the credit, have not heard anything since, no reply to emails, absolutely nothing.

9 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Kenneth,

We're sorry for the delayed response and for the issue with your item. I've checked your case and can see this has now been resolved, with your store credit code sent over to you.

We apologise for the fault and any inconvenience caused. If there's anything else we can help with, please don't hesitate to reach out.

CRAFTD London

Rated 1 out of 5 stars

Client service

Client service : INEXISTANT they never answer to ANY mail.
Items : it's written silver but it is not. Objects are damaged and becoming orange with time.
It's litterally a NO-GO slash red flag website.
And I'm aware of the industry, I have an important job in fashion

8 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Hugo,

Thank you for your feedback.

We aim to be completely transparent about the materials used in our jewellery. The materials for each piece are listed on the individual product page, with further information available under "Our Materials" on our website. If you're ever unsure, our support team is always happy to help.

If you've experienced an issue with an item, please get in touch and we'd be happy to look into it for you.

CRAFTD London

Rated 5 out of 5 stars

5/5 STARS!!!

CraftD gets 5 stars in my book. My shipment from them was lost by the carrier, USPS. After informing CraftD of the situation, they did not delay at all to get this handled for me. Within a few days, I received a replacement and it fits perfectly. Highly recommended business with great product quality.

Keep up the fantastic work, guys!

1 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Sean,

We're sorry your original parcel was lost by the carrier, but we're really pleased we could get a replacement to you quickly and that everything worked out in the end.

It's great to hear you're happy with the fit and quality of your piece. Thanks so much for your support and recommendation, it means a lot to the team.

CRAFTD London

Rated 5 out of 5 stars

Great and good

Great and good

8 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Bronson,

Thank you for your review!

We're glad to hear you're happy with your experience. We really appreciate your support.

CRAFTD London

Rated 5 out of 5 stars

every time a product breaks they are…

every time a product breaks they are very fast replying to emails and offering replacements or store credit. The products are beautiful and well made and staff are lovely :)

4 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Amy,

Thank you for your review!

We're really glad to hear you've been happy with both our products and the support you've received from the team. We always do our best to resolve any issues as quickly as possible.

Thanks again for your support.

CRAFTD London

Rated 5 out of 5 stars

Highly Recommended

First order arrived very quick and the product is of a premium quality. Have subsequently ordered another item which is on the way. Very happy with this company and I’ll definitely be ordering more items soon.

2 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Mike,

Thank you for your review!

We're glad to hear your order arrived quickly and that you're happy with the quality. We really appreciate your continued support and hope you love your latest order too.

CRAFTD London

Rated 3 out of 5 stars

Dispatch was great but that's it...

The speed of the item getting to me was unreal, but the quality is nothing special and they send two discount emails per day, the products are always discounted anyway, they are never full price.

I really wanted some more items but I can't deal with the constant inbox spam so unsubscribed. It's just viral social influencer marketing and nothing that special.

I don't know why people say they reply to all reviews, you can't reply back, so who cares, it's all auto replies and generic content, it's pretty rubbish - just like trust pilot in fact.

4 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi David,

Thanks for taking the time to leave your feedback. We’re glad to hear your order arrived quickly, but we’re sorry to hear the products and experience didn’t meet your expectations.

We also appreciate your comments regarding emails and discounts. We’re always working on improving how we communicate with customers and will take this on board.

If you’d like us to look into anything further, please feel free to reach out to our support team with more details and we’ll be happy to help.

CRAFTD London

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look