CRAFTD London Reviews 

7,681
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,956 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent quality and craftsmanship of the jewelry, noting its durability and lasting shine even with daily wear. Many consumers appreciate the unique designs and the perceived value for money. The customer service is consistently highlighted as amazing, with people commending the quick, helpful, and professional responses to issues, often resulting in prompt replacements or satisfactory resolutions. However, some customers also noted issues with product durability, reporting instances of items breaking, losing color, or corroding within a year of purchase. A few other people also felt that the customer service experience was poor, citing unfulfilled orders, slow or generic email responses, difficulties with returns, and long waits for refunds.

What people talk about most

Product

Consumers find product to be positive, with many praising the quality, durability, and stylish designs of the... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the durability... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Delivery service

Clients share positive opinions on delivery service, with many praising the speed and efficiency of their... See more

Order

Customers had ambiguous experiences with order fulfillment, with some reporting unfulfilled orders, delayed... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

I have had my Cuban necklace for over a year now. Through sweat, pools, lakes, oceans and everything inbetween, there has been no tarnishing or loss of shine. I recently purchased a Cuban bracelet to... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,681)

1,704 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great brand and great customer service.

Great brand and great customer service.

25 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for your review! We're so glad to hear you've had a great experience with both our jewellery and customer service. We really appreciate your support!

CRAFTD London

Rated 5 out of 5 stars

Jewelry & customer service

I usually don't have any issue with the jewlery, its great, and the service is even better. They respond to every email, they follow up any open loops & most importantly, they keep their word. The quality of the jewelry is A1 . Very happy with it & with David & Chloe who are the ones who usually assist me. Whole team in general makes the experience worth it. Definitely recommend!

26 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for your review! We're pleased to hear you've had a positive experience with both our jewellery and customer service. We'll be sure to pass this on to the team. We really appreciate your recommendation.

CRAFTD London

Rated 5 out of 5 stars

Great service

I have multiple necklaces but one of them snapped. The customer service was very helpful and even though i had the chain for a few years i got sent a replacement without any issues.
Even though the chain snapped, overall quality is very good and great service.

11 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to share your experience. We’re really glad our customer service team could assist you and get a replacement sorted, even after a few years.

CRAFTD London

Rated 5 out of 5 stars

Love my bracelet where it every day

Love my bracelet where it every day.
Had one of them break and got sent a new one free of charge and fast response. Definitely recommend

25 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jessica,

Thanks so much for the review! Love hearing your bracelet's become an everyday piece. Sorry the first one broke, but we're glad we could get a replacement out to you quickly. Thanks for the recommendation!

CRAFTD London

Rated 5 out of 5 stars

I thought I lost my package so I…

I thought I lost my package so I emailed and they got back to me within 3 days and helped me make sure it was delivered and all set. It made me feel so protected using this company and the quality of this jewelry is like nothing I’ve ever seen before. It looks the exact same as when I bought it after 2 years of wearing it everyday!!

25 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Addi,

Thanks so much for the review! We're really glad we could help get everything sorted and put your mind at ease. Even better to hear your jewellery is still looking as good as the day you got it after two years of everyday wear. Thanks for your support!

CRAFTD London

Rated 5 out of 5 stars

Top class guys at craftd London.

Top class guys at craftd London.
Customer service %100 top mark.
Thank you 😍

25 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Al,

Thanks so much for the review! We really appreciate the shout out. Great to hear you had a great experience with our support team!

CRAFTD London

Rated 2 out of 5 stars

Started ok until having to return an item

Ordered items last year and one bracelet broke, quick to replace so for that credit where it’s due. I decided on getting a new ring instead but the size was too large following the size guide on the website. Been over a week since it’s been sent back no response from emails, live chat or anything. All I’ve asked for is the credit to I can reorder a smaller size it shouldn’t be this complicated or time consuming in having to chase with zero response.

What makes it worse is I’m actually spending more to buy a more expensive product

UK938520

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for getting in touch, and I’m really sorry for the frustration and delay you’ve experienced while trying to get this resolved.

I can confirm that your store credit has now been processed under order UK938520.

You’re welcome to use this credit towards a replacement in a smaller size or any other item you’d prefer. If there’s anything else you need help with, please don’t hesitate to reach out and we’ll be happy to assist.

Thank you for your patience and understanding.

CRAFTD London

Rated 1 out of 5 stars

I have been waiting over three weeks…

I have been waiting over three weeks for two refunds from this company. I have contacted time and time again to be told it will be sorted. I am still waiting for the refunds to be issued.

You owe me money. You wouldn’t accept it if I didn’t pay you and I will not accept it takes this long to process two refunds. Please please please send me the money I am owed.

24 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Dave,

Thanks for reaching out, and I’m sorry to hear about the delay with your refunds. That’s not the experience we aim to provide.

Could you please share your order number(s) and the email address used at checkout? Once I have those details, I’ll look into this for you and ensure it gets resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Non existent customer service

Non existent customer service!
Need to return an item as its too small, started the returns process, no email confirmation, no label sent, contacted the website and emailed. Nothing back, its been 4 days.

24 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Becky,

Thanks for getting in touch, and I’m sorry to hear you’ve had trouble with the returns process.

Could you please share your order number and the email address used at checkout? Once I have those details, I’ll be able to look into this for you and make sure your return is properly processed and the label is sent over.

CRAFTD London

Rated 5 out of 5 stars

Lifetime warranty

My chain broke and I was pretty disappointed, but they replaced it in a timely manner.

19 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Reuben,

Thanks so much for the review! Sorry to hear your chain broke, but we're glad we could get a replacement sorted quickly.

CRAFTD London

Rated 5 out of 5 stars

Pretty good customer service offered…

Pretty good customer service offered replacement immediately when I reached out regarding discolouration of the ring I ordered. Product quality seems okay as discolouration of the black enamel was prominent

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for taking the time to leave a review. Glad to hear the team could sort a replacement quickly for you. We appreciate the feedback on the ring and will make sure it’s passed on to the team.

CRAFTD London

Rated 1 out of 5 stars

Cheap quality &customer service sucks

Cheap quality &customer service sucks. Shady business because they shipped my item but never marked it as "shipped" on the website, so whenever I tried to request return authorization, the website says "your item has been shipped yet" even though I physically have them in front of me. I emailed them, they took like 4-5 days to respond each time, and every single email was literally providing me the link to the return authorization ....WHICH DOESNT WORK. UGH!!!!!

19 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear about your experience. Could you please send us your order number or email address so we can look into this for you and get things sorted as quickly as possible?

CRAFTD London

Rated 1 out of 5 stars

Do not order, returns not possible! Bad Customer Service

Returns are not possible and so complicated, the site doesn’t work and just some error codes keep showing up when i try to start a return.
I am in the 14 day return time and tried multiple times in the last week but i cant start a return because the return system is not working…
You cant reach anyone by phone or mail directly to help you.
I ordered for over 200€ but if i cant return items from my order this will be the last time and i wont order again.
Products are good but i am really sad the customer service is bad in my experience for such an expensive order.
Please send me some details and come up with an accommodating agreement, contact me.

17 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear you've had trouble with our returns portal and reaching our team. That's certainly not the experience we want for our customers.

Please send us your order number or email address via our support team, and we'll take a look at this for you right away. We'll do our best to get this resolved as quickly and smoothly as possible.

CRAFTD London

Rated 5 out of 5 stars

Outstanding Customer Service When It Mattered Most ⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

I had a great experience with CRAFTD, particularly when dealing with an issue after delivery that was completely outside of their control.

As soon as I contacted their customer service team, they responded quickly and professionally. The speed at which they looked into the problem and worked towards a resolution was genuinely first class. It’s easy to judge a company when everything goes smoothly, but the real test is how they handle problems, and CRAFTD were excellent throughout.

Their communication was clear, they kept me updated, and they went above and beyond to help get the issue resolved. It’s refreshing to deal with a company that genuinely cares about its customers even when the problem wasn’t caused by them.

Fantastic customer service and a company I would happily buy from again. Highly recommended.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Andrew,

Thanks so much for taking the time to share this! Really glad we could jump in and get things sorted for you quickly. Even better to hear you felt looked after along the way!

CRAFTD London

Rated 1 out of 5 stars

Shocking customer service

Shocking customer service. Bracelet and its replacement corroded and turned my wrist green. They then provided store credit rather than refund, without my permission and despite my protests that I should be entitled to a refund under the Consumer Rights Act 2015, given my receipt of two faulty items.

Poor quality materials, cheap marked-up jewellery, awful support, don’t shop here.

22 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about your experience and apologise that we haven't met your expectations.

We understand your frustration, especially after experiencing the same issue with both the original item and its replacement. We appreciate your feedback and would like the opportunity to review this further with you.

Please reach out to our support team with your order details if there's anything further we can do to help.

CRAFTD London

Rated 1 out of 5 stars

Non existent customer service

Non existent customer service. Issues with all three of my purchased items and they haven’t once responded to my emails, I’ve sent 4 over the last 7 days and they haven’t answered a single one. Sadly I won’t be a customer with them anymore and I’ll take my business elsewhere. Defective item which I’ll have to send back instead of exchange. They send 3-4 promo emails a day trying to sell you more and give you a “special” discount but they won’t reply to emails about purchased items. Very disappointing.

15 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Bryn,

We're so sorry to hear about your experience. This is far from the service we aim to provide, and we'd really appreciate the chance to make things right. Please send us your order details and we'll do everything we can to get this sorted for you as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Sent my return over 2 weeks ago

Sent my return over 2 weeks ago, no answer on their website, email support, even when prompted a second time to resend the email by a bot, nothing.

UK933942

21 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Luke,

We're sorry to hear you've been waiting for an update. At the moment, your return isn't showing as received at our warehouse yet. Once it arrives, returns can take up to 14 days to be processed, although they're often completed sooner.

I can see that a member of our team has already reached out to let you know. If you're concerned, please send over your return tracking details and we'll happily double-check the whereabouts of your return for you.

CRAFTD London

Rated 5 out of 5 stars

Jewelery looks amazing in person

Jewelery looks amazing in person. Package arrived exactly 9 days earlier, so no complaints there. :) Highly recommend.

19 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for the review! Great to hear the jewellery looks even better in person and that your order arrived ahead of schedule. We really appreciate the recommendation!

CRAFTD London

Rated 1 out of 5 stars

Refund denied despite timely return

Very disappointing experience with CRAFTD London.

I placed order #1018225 on April 26. The items appeared to be in stock, but the order did not ship for about two weeks. I had to contact support myself to ask where my order was. Only then did they tell me that one item was actually out of stock.

I asked them to cancel/refund the unavailable item and ship the remaining item as soon as possible. My order was then updated on May 13, with the out-of-stock item removed and partially refunded.

After receiving the remaining item, I decided to return it. CRAFTD’s return system would not let me create a normal return label because it still showed the item as not delivered, so I paid for USPS Priority Mail return shipping myself.

USPS tracking showed that the return reached the return destination within the 14-day return window, even if counting from the May 13 order update. Despite this, CRAFTD refused to refund me to my original payment method and offered only store credit. Their support kept referring to their internal “processed” date instead of addressing the USPS tracking date and the full timeline.

In my experience, this was poor customer service: delayed shipment, no proactive communication, a return-system issue, and then refusal to refund based on internal processing rather than the documented return timeline.

I would be very cautious ordering from CRAFTD again, especially if there is any chance you may need to return an item.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Maksim,

We’re sorry to hear about your experience. We can confirm that we have reviewed your case and a refund has been flagged for order #1018225. The refund will be issued to your original payment method and should reflect within a few business days, depending on your bank.

We appreciate you taking the time to share your feedback, and we’re sorry that your experience did not meet expectations.

CRAFTD London

Rated 1 out of 5 stars

I got a chain and pendant and…

I got a chain and pendant and "gemstone" bracelet. It's not garbage but it's definitely something that would cost about 5-10$ to produce and not 120$. It absolutely does have that cheap look and the bracelet claims to have gemstones but they are bulk bought colored zirconia. Some people are into cheap looking jewellery,fair enough.. but the price should match. Return is also paid by the customer and takes over 3 months to be processed.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Vahe,

We're really sorry to hear this and disappointed to learn that your experience with both our products and returns process hasn't met your expectations. We always want our customers to feel confident in their purchase.

We'd really appreciate the opportunity to look into this further and do everything we can to help. Please send us your order details and we'll be happy to investigate this for you.

CRAFTD London

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