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This is Beauty Reviews 

836
•
TrustScore 5 out of 5

4.8

Cosmetics Store
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Review summary

Created with AI, based on recent reviews

Evaluating 188 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, often noting they are exactly as described and in perfect condition, even when packaging is mentioned as damaged. Many appreciate the fast and efficient delivery service, with items arriving quickly and well-packed. People are particularly impressed with the competitive pricing, finding products at significantly lower costs than elsewhere, which allows them to purchase luxury brands or hard-to-find items affordably. However, some customers also noted issues with order fulfillment, including missing items, incorrect products being sent, or problems with international shipping that led to delays and additional taxes. A few other people also felt that delivery times were sometimes longer than expected, despite advertised next-day shipping.

What people talk about most

Product

Clients share positive opinions on product, frequently praising the quality, variety, and competitive pricing... See more

Delivery service

Consumers find delivery service to be positive, with many reviewers praising the fast shipping times and... See more

Price

Customers had positive experiences with price, consistently reporting that prices are unmatched, wonderful,... See more

Quality

Reviewers mention positive feedback about quality, with many customers receiving products in great or perfect... See more

Order

Users describe positive interactions with order, frequently praising the quick shipping and timely delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail p... See more

Rated 5 out of 5 stars

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfat... See more

Rated 5 out of 5 stars

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so... See more

Rated 5 out of 5 stars

This is Beauty delivered my toothpaste directly to my door quickly and efficiently. I would recommend this store to anyone who may live in an area where a specific product brand is considered a "Spec... See more

Company details

  1. Cosmetics Store

Written by the company

This is Beauty is the online retailer helping tackle unnecessary waste in the industry. Born from a desire to impact real change, This is Beauty partners with leading retailers and global brands to offer an alternative solution for their damaged inventory. Items may have imperfections, but what's on the inside is a perfectly good product. So, when you shop with This is Beauty, not only do you save money, but you contribute to saving the planet with every purchase.

Contact info

4.8

Excellent

TrustScore 5 out of 5

836 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 40% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.8

All reviews

(836)

192 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 1 out of 5 stars

I purchased three Wowchers for Biodance…

I purchased three Wowchers for Biodance masks via Wowcher to redeem through This Is Beauty, but only received two packs. I wasn’t told there was any issue until I chased it myself, at which point I was informed the third item was out of stock. This should have been communicated upfront rather than left for me to find out.

I was then told I would receive a refund, but it didn’t include the postage costs. When I raised this, I was simply directed back to Wowcher, despite the postage having been paid to This Is Beauty. It felt like responsibility was being passed around instead of the issue being properly resolved.

It’s not about the money, it’s the principle. The order wasn’t fulfilled, I had to chase for answers, and the refund was incomplete. Overall, this was a frustrating experience and very poor customer service. I would not purchase from This Is Beauty again or recommend them based on this experience.

22 April 2026
Unprompted review
This is Beauty logo

Reply from This is Beauty

Hi Michelle,

I am sorry for the bad experience you faced in buying from Wowcher. Please contact us at hey@thisisbeauty.com and we will make this up to you.

Best regards,

This is Beauty

Rated 5 out of 5 stars

Seamless and Convenient

It was seamless and convenient. The site offers the same products as Sephora but at a discount. My mascara came in a timely manor and will definitely be ordering again!

5 April 2026
Unprompted review
Rated 4 out of 5 stars

I ordered a product on this website

There was initially a delay with my order and it hadn’t been shipped as expected. After contacting the company, they responded quickly, arranged express shipping, and included an extra item as compensation.

While the delay was frustrating, I appreciate how promptly and professionally the issue was resolved. Overall, a good recovery in terms of customer service

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Great Service

Thank God my order did come. I panicked a little, but their a legit company that reaches out to you for the best experience possible.

27 March 2026
Unprompted review
This is Beauty logo

Reply from This is Beauty

Hello Nikeira,

I checked the status of your order and it is showing as delivered on the USPS website. Please contact us so we can remedy this for you.

Best regards,

The This is Beauty Team

Rated 5 out of 5 stars

The product was perfect quality

The product was perfect quality. Its an Aromatherapy oil and sometimes can be stale with other vendors. It is fresh and smells delicious. Shipping was extremely fast, just a couple of days. Definitely will order again from This Is Beauty.

26 March 2026
Unprompted review

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