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The Good Roll Reviews 2,559

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, including toilet paper, kitchen rolls, and tissues, for their excellent quality, softness, and effectiveness. Many appreciate the company's commitment to sustainability and its positive environmental impact, often highlighting the attractive designs and the overall mission. The ordering and delivery processes are frequently described as smooth, prompt, and efficient, with many consumers valuing the convenience of never running out of their essential items. However, some people were dissatisfied with specific aspects. A few reviewers found certain tissues to be rough and irritating, compromising comfort. There were also occasional issues with delivery services, including inaccurate tracking information and delayed shipments. Additionally, some customers noted that the toilet paper can be difficult to flush, requiring multiple attempts, and a few raised concerns about the environmental impact of bamboo production and the amount of packaging used.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers love the concept, the quality, and the... See more

Delivery service

Consumers generally express satisfaction with the delivery service. Many reviewers highlight fast and... See more

Quality

Clients share positive opinions on quality, particularly praising the toilet paper for its softness and... See more

Sustainability

Customers consistently note positive experiences with sustainability. Many appreciate the shift towards... See more

Order

Reviewers highlight positive aspects of order. Many customers found the ordering and delivery process... See more

Based on these reviews

Rated 5 out of 5 stars

Love your products- love the idea behind it - whether it’s toilet paper or tissues or paper towels. Keep the good work rolling Best regards from Munich Susanne

Company replied

Rated 5 out of 5 stars

This is the best toilet paper - soft, efficient, and ordering and delivery are very smooth. Same for kitchen roll and tissues - all now staples in our house

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Rated 5 out of 5 stars

Always lovely. Been using the good roll since a couple years now, and it’s just lovely. Makes my toilet better-looking and good quality and better for the environment!

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Rated 5 out of 5 stars

My favourite brand of toilet paper. Strong quality and the wraps bring some happiness to my restroom. I never run out with the delivery system.

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Rated 5 out of 5 stars

Love it! The toilet paper is so soft! I am all set for the upcoming months and at the same time I am contributing to a wonderful cause. What else can I ask for? Everyone should switch to The Good Ro... See more

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Rated 5 out of 5 stars

Good value for money, saves trees, delivery very prompt after ordering. I also very much appreciate the project in Ghana.

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Rated 5 out of 5 stars

Great product quality, very nice service and important business purpose and values! Why are other people not using this??

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Rated 5 out of 5 stars

I have been using the good roll paper for 2 years now... I love the designs and the sustainability of the product. Always arrives on time too

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Rated 5 out of 5 stars

Definitely recommend. The rolls are significantly bigger than the rolls you get in the supermarket. They are super soft (an important criterion for toilet paper), and the whole order and delivery proc... See more

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Rated 5 out of 5 stars

I love the good roll! i feel that i can make the difference by choosing a company that donates to others, thank you for making me part of this

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Rated 5 out of 5 stars

Excellent rolls, both for the loo & kitchen, strong and great colours. Arrived quickly & efficiently.

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Rated 5 out of 5 stars

Good choice for a better roll. The world makes a lot of shit in plastic and this roll whipes your ass clean without thousands of years to get rid of the bags they come with. And they build toilets in... See more

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Rated 5 out of 5 stars

I love Good Roll. Great tissues, great kitchen paper and of course their toiletpaper. I use it all. For almost two years now. No need to change.

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Rated 5 out of 5 stars

Fast delivery and good quality toiletpaper. And doing something good for the environment. Have been using the good roll for several years now.

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Rated 5 out of 5 stars

Really appreciate the company’s business model. Fast delivery, fancy wrapping and, not unimportant, its actually good toilet paper! Will buy again :).

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Rated 5 out of 5 stars

fab product, delivered to your door, helps create new sanitation in other countries.

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Rated 5 out of 5 stars

I like the quality of the toilet paper. Haven't tried the other types of paper yet.

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Rated 5 out of 5 stars

I always enjoy the Good Roll since they have such good service! Everything delivered on time

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Rated 5 out of 5 stars

Everything was delivered on time - nothing to complain here

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Rated 5 out of 5 stars

Save and sound delivery, no hustle and top quality ecological products.

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Rated 5 out of 5 stars

Excellent, loved the patterns. Thank you very much!

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Rated 5 out of 5 stars

I love the Good rolls! Love the packaging and the quality of the rolls is great!

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Rated 5 out of 5 stars

fantastisch initiatief, perfecte rol

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Rated 3 out of 5 stars

A good product with a great mission, only let down by a less dedicated delivery service. I decided to cancel my subscription after several years after the third occasion my loo rolls took an unexpecte... See more

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Rated 1 out of 5 stars

I honestly don’t understand how this product passed quality approval. The tissues are extremely rough - almost paper-thin and abrasive. When I was sick and needed them most, they actually irritated... See more

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Rated 2 out of 5 stars

Ibthought they would be good. But the extra paper packaging is ridiculous. The toilet paper also floats and hold up air so they don’t flush easily, which makes me have to flush sometimes two to three... See more

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Rated 4 out of 5 stars

I’ve been a customer for several years because I believe in their mission and the product is decent enough. Anytime I need to adjust the date of my next delivery, I can never tell what date I will be... See more

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Rated 4 out of 5 stars

The products you offer are great! I got the toilet paper and sheets to clean the WC. I only have 2 points for improvement: I tried to order the same as last time but the link from last time did not wo... See more

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Rated 1 out of 5 stars

Greenwashing advertising: the goodroll pretends to produce environment friendly and invites customers to invest in them. Production of Bamboo is not environment friendly. A lot of chemicals are used f... See more

Company replied

Rated 3 out of 5 stars

UPDATE: After posting this review, I was contacted by a different rep from The Good Roll who displayed more understanding and compassion in a few short paragraphs than their colleague did in... See more

Company replied


Company details

  1. Toiletries Store

About The Good Roll

Written by the company

Hi!

Wij zijn The Good Roll, makers van duurzaam toiletpapier. Met ons toiletpapier bouwen wij toiletten in Ghana, een land waar dit hard nodig is. Waarom toiletten? Omdat zonder toegang tot een schone en veilige toilet ziekten zich sneller verspreiden en kinderen minder naar school kunnen. We think that is shit!

Met elke doos die je bij ons koopt, help jij mee aan een mooiere en schonere wereld. Wat krijg je daarvoor terug? Sterk en zacht bamboe toiletpapier dat is gemaakt om jou en de wereld een stukje beter te maken. Laten we samen van duurzaam de standaard maken. Let’s make the world less shitty!

Wil je meer weten over ons werk met de The Good Roll Foundation? Lees dan hier snel meer.

Wil je ook rollen van ons kopen? Ga dan naar de shop.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Always lovely

Always lovely. Been using the good roll since a couple years now, and it’s just lovely. Makes my toilet better-looking and good quality and better for the environment!

5 February 2025
The Good Roll logo

Reply from The Good Roll

Dankjewel voor je review 💚

Rated 5 out of 5 stars

fab product

fab product, delivered to your door, helps create new sanitation in other countries.

9 September 2025
The Good Roll logo

Reply from The Good Roll

Dankjewel voor je mooie review! 💚

Rated 4 out of 5 stars

Great product, billing inconsistent

I’ve been a customer for several years because I believe in their mission and the product is decent enough. Anytime I need to adjust the date of my next delivery, I can never tell what date I will be billed on. When you select the next available ‘shipping date’ it never ships that day. You don’t even get billed on that date - it’s very irritating. This last order was delayed because of a stocking issue. I live close enough to them I could just pick it up if it was an option, but it isn’t.

19 August 2025
The Good Roll logo

Reply from The Good Roll

Thanks so much for sharing your experience 💚

Rated 3 out of 5 stars

UPDATE: Resolution found

UPDATE:
After posting this review, I was contacted by a different rep from The Good Roll who displayed more understanding and compassion in a few short paragraphs than their colleague did in all communications combined. Though the interaction as a whole still leaves a bad taste in my mouth, I am pleased that we were able to find a solution as I've long been a strong supporter of this company's mission and a fan of their product.

ORIGINAL REVIEW:
As a loyal and enthusiastic subscriber for more than 5 years, I have just had the worst customer service experience of my life and will be immediately cancelling my subscriptions for all products.

I received an email that an annual subscription order was processed and immediately (within 8 minutes per the email timestamps) logged in to cancel the delivery, and followed up by email to confirm in writing that I did not wish to receive the shipment. The order was still packaged and shipped despite this fact. The company is insisting that I either return the shipment at my own cost, or pay for it, despite the fact that I cancelled it and they shipped it anyway. Their customer service agent ("Debbie") is also being extremely condescending and selective in which information she finds relevant. When I pointed out that her claim that my order was processed two days before I decided to cancel it - despite the timestamp on their own email - was untrue, she simply ignored this fact and called me "somewhat negligent".

Extremely disappointed in a company that I previously championed both online and in my social circles. Pretty incredible that they'd rather lose a faithful subscriber than pay a few euro for return shipment.

29 August 2025
Unprompted review
The Good Roll logo

Reply from The Good Roll

Hi Jen,

Thanks for your honest review , we’re really sorry this experience left you feeling so disappointed, especially after so many years as a loyal subscriber. Our system moves orders to the warehouse very quickly, which sadly makes last-minute cancellations tricky. That said, we completely get how this felt from your side.

We’ve since been in touch and are happy we found a fair solution together. Thanks for giving us the chance to make it right!

The Good Roll Team 🌱

Rated 5 out of 5 stars

I love Good Roll

I love Good Roll. Great tissues, great kitchen paper and of course their toiletpaper. I use it all. For almost two years now. No need to change.

15 July 2025
The Good Roll logo

Reply from The Good Roll

💚 Thank You💚

Rated 5 out of 5 stars

Definitely recommend

Definitely recommend. The rolls are significantly bigger than the rolls you get in the supermarket. They are super soft (an important criterion for toilet paper), and the whole order and delivery process was seamless...

30 July 2025
The Good Roll logo

Reply from The Good Roll

Thanks a ton for your recommendation and for rolling with us! 🚽✨

Rated 4 out of 5 stars

Good product, information and delivery could improve.

The products you offer are great! I got the toilet paper and sheets to clean the WC. I only have 2 points for improvement: I tried to order the same as last time but the link from last time did not work and the information provided in the purchase order was not enough. So I ended up buying a slightly different product (paper is less white and roles are much bigger). It would be great if you could provide more info in the purchase order to get the right product when I reorder. The second thing is the delivery system: the information provided by dpd is not accurate (they were 1 day earlier), so I was not at home and they delivered the huge box to my neighbour's place, which was not so nice for him.

7 July 2025
The Good Roll logo

Reply from The Good Roll

Thank you so much for your kind words, we're happy to hear you’re enjoying our toilet paper and cleaning sheets! 💚

And thanks also for your helpful feedback. You're absolutely right the reordering process should be clearer, and we’ll look into how we can improve the information provided in the order confirmation to make repeat purchases easier and more accurate.

As for the delivery: we understand how frustrating it is when the carrier arrives earlier than expected. While we don’t control DPD’s exact delivery timing, we’ll pass your feedback on to them. We’re also continuously exploring ways to improve the delivery experience for our customers.

Thanks again for taking the time to share your experience it really helps us get better!

Rated 5 out of 5 stars

Just received my first order

Just received my first order. Within 20 hours, and my toilet already looks better :-) Great impact story!

4 July 2025
Unprompted review
The Good Roll logo

Reply from The Good Roll

Thanks for rolling with us! ✌️🧻🌍

Rated 1 out of 5 stars

Greenwashing advertising

Greenwashing advertising: the goodroll pretends to produce environment friendly and invites customers to invest in them. Production of Bamboo is not environment friendly. A lot of chemicals are used for this. Than where they produce: Africa. So far away! This means high co2 impact.

22 June 2025
Unprompted review
The Good Roll logo

Reply from The Good Roll

💚 Thanks for taking the time to share your thoughts. Yes, transport has a footprint and we do our best to keep it as small as possible. But for us, sustainability is more than just carbon: it’s also social impact, transparency, and long-term change. 🌍🧻✌️

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