The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more
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The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
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Great price with great service
Quick and easy to get quote and accept…
Quick and easy to get quote and accept as price for car insurance was good member of staff on phone was very helpful
May use AI-assist with repliesRead more
Easy to rebook AA for another year
very good price with everything i needed
A great quote and an Easy Process.
Very easy to navigate the website and my quote. Had my new insurance policy arranged in no time at all. Comprehensive range of documentation is available via the AA website.
Excellent price for renewal of my car…
Excellent price for renewal of my car insurance. Easy to purchase on line. Good communication via email about my purchase. Very impressed with the speed of sending my documents via email.

Reply from The AA Insurance
Competitive quote so very happy.
Excellent customer service
Great service from an AA phone operator and excellent deal
After a fairly short and very productive phone call that was held with your operator Liam, I secured an excellent deal for both my motor insurance and AA Rescue. Delighted with the service.
Great price.
Great price but found website a little confusing, got so far and unable to make payment, but got it resolved.

Reply from The AA Insurance
I was dealt with a very courteous and
I was dealt with a very courteous and
helpful manner and I would reccomend
this company.

Reply from The AA Insurance
AA Insurance was great to set up.
AA Insurance was great to set up.
As Churchill (not the dog) said, you only know how good it is when you claim.....
It's great to be able to talk to a…
It's great to be able to talk to a human being on the other end of a phone. I'm not the greatest at filling in forms on line when I needed help someone was there to show me what was so wrong. Also car insurance we as a good price
An horrendous experience buy my car…
Q experience buying my car insurance. No confirmation email, difficulty setting up an account, unable to view documents, and unable to submit my NC history.
Tried your help chat but gave up in the end.

Reply from The AA Insurance
Good price with a excellent policy
Good price with a excellent policy and highly recommended by Which
Quick and easy to set up my home…
Quick and easy to set up my home insurance at a very competitive price for pretty good home and contents insurance
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