The AA InsuranceReviews 

44,061
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 10,337 reviews, reviewers overwhelmingly had a great experience with this company. Many customers found the process of obtaining insurance to be simple, straightforward, and quick, often completing it in a matter of minutes. People appreciated the user-friendly website, which made it easy to navigate and compare different policy options, leading to competitive prices and good value for money. Many reviewers were able to save money on their car insurance compared to previous providers, often securing better coverage at a lower cost. However, some customers experienced difficulties with the website, finding it confusing or encountering errors that prevented them from completing their purchase online. A few people also noted issues with auto-renewal prices being significantly higher than new customer quotes, and some had trouble accessing their documents online.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive rates and good value... See more

Website

Reviewers mention positive feedback about the website, with many finding it easy to navigate, quick, and... See more

Service

Users describe positive interactions with service, highlighting that it was simple, easy to use, and quick to... See more

User experience

Clients share positive opinions on user experience, frequently describing it as clear, easy to understand,... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting competitive pricing and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

Simple, straightforward and helpful. Setting up my insurance cover for my car was simple, straightforward and the member of staff was very helpful. The whole process from start to finish was about ten... See more

Rated 5 out of 5 stars

Obtained my car insurance online. Very user friendly & was quick to arrange. I had the option of online document,or postal & online documents which I prefer. I also had a query so made a phone call. A... See more

Rated 5 out of 5 stars

I contacted the AA by phone to take out car insurance after checking prices online both on a comparison website and direct on the AA site. The agent I spoke to was polite and helpful throughout. She w... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(44,061)

9,960 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Better deal

AA gave me a good deal through MoneySupermarket so I switched from my current provider who wanted to charge me £100 more than last year. It appears to be because my husband died (he was named driver) and I became the registered owner of the car. Can't understand the reasoning.

3 July 2026
Rated 5 out of 5 stars

The car insurance cover offer was…

The car insurance cover that was offered was at a very competitive price and the extras that were included as standard would have cost me considerably more if I'd taken out cover with some of the other companies.
Overall I'm very happy to be covered by the AA.

3 July 2026
Rated 3 out of 5 stars

Best we could find

This actually the best score of any for actually finding and buying a policy. At least the price did not increase between the 'buy now' and payment screens like several other companies did. I was looking for a new company because previous one had increased prices by 28% since last year. It took 8 hours, will try AA first in future.

2 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Paul, we're pleased to hear you found the price competitive and it was easy to set up the policy. Thanks for the feedback.

Rated 5 out of 5 stars

Good price

Well it seems driving an EV is a great excuse for others to increase renewal premium! Meanwhile I accepted a good quote from the AA. It’s been many years since I was last with the AA. I’m wondering why !

2 July 2026
Rated 5 out of 5 stars

Highly cost-effective.

After our house insurance company - whose customers we had been for years, with no claims in over a decade - jacked our annual renewal premium by £400, AA reduced it by £300 compared with last year's premium, for a broadly comparable level of cover. Astonishing.

2 July 2026
Rated 5 out of 5 stars

Thank you

Has a elderly person I found the online site easy to navigate.i would like to thank you for that,managed to get considerable discount on my quote,

2 July 2026
Rated 5 out of 5 stars

Excellent service from the AA

Had some difficulty with our new car not being on many insures list of vehicles - the AA were up to date with the list and your representative was excellent working with me to get our car insured

2 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look