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The AA Insurance Reviews 

49,882
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Evaluating 13,723 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly competitive prices, excellent coverage, and great value offered across various comprehensive insurance policies. Consumers note that completing the digital purchase process on the website is extremely simple, smooth, and straightforward, while phone agents are consistently described as exceptionally helpful, friendly, and knowledgeable. Some reviewers were not happy with online account access, noting recurring difficulties logging into the digital system and viewing essential policy documents. A few other people also felt that unexpected administrative fees and sudden renewal price increases caused significant frustration when managing their personal accounts.

What people talk about most

Price

Clients share positive opinions on price, noting that the cost was much cheaper than previous insurers and... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online process was... See more

Website

People report positive experiences with website, noting that the online process is simple, quick, and easy to... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that telephone operators and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AA has what I believe to be a unique offering - it's easy to get a quotation online AND then to be able to speak to a knowledgeable, helpful and courteous member of their UK based staff to answer any... See more

Rated 5 out of 5 stars

I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more

Rated 5 out of 5 stars

Change my car insurance to the AA, great cover and a lot cheaper. Then changed our home and contents insurance to the AA - exceptional cover, not the cheapest but £125 less than what my previous insur... See more

Company replied

Rated 5 out of 5 stars

I had to call out the aa due to my mgs5 loosing all power. The weather was absolutely terrible and initially I was told that the visit would be delayed by a day. The fitter turned up a couple of hours... See more

Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

50K reviews

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4.6

All reviews

(49,882)

13,326 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 4 out of 5 stars

Information on numbers to call hard to find

The insurance if fine. However, its very difficult to find what I'm insured for and to get the numbers to call for accident or breakdown. Why does AA make it more difficult than other insurers. This could be significantly improved to give you a document with policy numbers and all numbers listed

30 October 2026
Rated 5 out of 5 stars

Really great experience with AA…

Really great experience with AA insurance. Very friendly lady on the phone. The big plus for me was she is based in this country, so no problem understanding her. Explained everything and took payment.
I would recommend AA insurance 😊

7 November 2026

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