The AA Insurance logo
Visit website

The AA Insurance Reviews 43,863

•
TrustScore 4.5 out of 5

4.6

Insurance Company
Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 10,337 reviews, reviewers overwhelmingly had a great experience with this company. Many customers found the process of obtaining insurance to be simple, straightforward, and quick, often completing it in a matter of minutes. People appreciated the user-friendly website, which made it easy to navigate and compare different policy options, leading to competitive prices and good value for money. Many reviewers were able to save money on their car insurance compared to previous providers, often securing better coverage at a lower cost. However, some customers experienced difficulties with the website, finding it confusing or encountering errors that prevented them from completing their purchase online. A few people also noted issues with auto-renewal prices being significantly higher than new customer quotes, and some had trouble accessing their documents online.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive rates and good value... See more

Website

Reviewers mention positive feedback about the website, with many finding it easy to navigate, quick, and... See more

Service

Users describe positive interactions with service, highlighting that it was simple, easy to use, and quick to... See more

User experience

Clients share positive opinions on user experience, frequently describing it as clear, easy to understand,... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting competitive pricing and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

Simple, straightforward and helpful. Setting up my insurance cover for my car was simple, straightforward and the member of staff was very helpful. The whole process from start to finish was about ten... See more

Rated 5 out of 5 stars

Obtained my car insurance online. Very user friendly & was quick to arrange. I had the option of online document,or postal & online documents which I prefer. I also had a query so made a phone call. A... See more

Rated 5 out of 5 stars

I contacted the AA by phone to take out car insurance after checking prices online both on a comparison website and direct on the AA site. The agent I spoke to was polite and helpful throughout. She w... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Great price

My quote from the AA came out on top using a comparison website and was £75 less than my renewal quote from my existing insurers and with a similar, if not better cover. I've previously had a car insurance policy with the AA and was pleased with the price paid too. I found it easy to proceed with purchasing the policy online and it was also easy to review the documents. I've never had to make a claim or speak to a customer service advisor so I cannot comment on what the customer service levels are.

27 June 2026
Rated 5 out of 5 stars

Very clear questions

Selected through comparison site. From then on very straight forward with direct, clear questions to answer

25 June 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Allan, we're over the moon to hear this 👍.

Rated 5 out of 5 stars

New car insurance

After eternal form filling and talking to other insurance reps., who couldn’t complete because my new car wasn’t registered yet and couldn’t be without insurance, I called AA and spoke to David, who over-rid the system and completed my problems easily

27 June 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look