Soufeel Reviews 

1,972
TrustScore 3.5 out of 5

3.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 363 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent customer service, highlighting the helpfulness and professionalism of the staff members who often resolve issues efficiently. Many people appreciate the clear communication and support received, especially when needing assistance with their orders or products. Reviewers often mention specific staff by name for their kindness and understanding. However, some people were dissatisfied with the product quality, noting items were often poor, pixelated, or did not match advertised images. Several customers reported receiving broken or defective products. Additionally, some experienced issues with their orders, such as missing confirmation emails or delayed deliveries, particularly for special occasions.

What people talk about most

Product

Consumers find product to be ambiguous, with many expressing disappointment over quality, misleading... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick and efficient... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with some customers expressing satisfaction with... See more

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, kindness,... See more

Quality

People report negative experiences with quality, with many consumers expressing disappointment over items... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied

Rated 4 out of 5 stars

Lindsay was very helpful and kind when I reached out to her about the watch that I had ordered. She was prompt in answering my questions and did her best to help me. Thank you so very much, Lindsay



Contact info

3.5

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.5

All reviews

(1,972)

365 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Handled perfectly

Handled perfectly. I had an issue with my order and the customer service team sorted it for me. Replacement item arrived and works as expected. Resolved quickly. 2nd item I have purchased from them and will buy more.

1 December 2025
Unprompted review
Rated 2 out of 5 stars

Cheap

Cheap, defective tat from China. Paid for priority packaging (6-8 days) ended up taking several weeks

29 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry C

Cherry C. helped me out when the item I received were cracked. Excellent customer service.

27 December 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed in jukebox

The juke box looks good , picture lights up . But no music , I requested 2 songs and foes not play them

28 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re glad to hear that the jukebox looks good and that the picture lights up properly. However, we sincerely apologize that the music is not playing as expected, especially since you requested two specific songs. We completely understand how disappointing this must be. To help us resolve this as quickly as possible, could you please contact our customer support team directly at cs@soufeel.co.uk? They will be happy to look into this issue for you and provide a suitable solution.

Rated 5 out of 5 stars

Cherry was great

Cherry was great, id emailed to get update and she replied promptly with info and kept me up to date. My item had then got misplaced in the post but cherry helped to look into it and kept me updated and my item was eventually found and delivered. Very friendly and polite

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Great product, really good quality and quick despatch. Courier lost my parcel. Excellent communication with sender helpful throughout. Luckily parcel was found and did arrive, but a replacement had already been arranged.

27 December 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed

I paid £30 for a Christmas decoration as a gift for my Mum. It arrived late and broken. The photo isn't very clear and you can't really see half of it. I'm so disappointed but will vote with my feet and never buy from them again.

27 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Ordered a photo keyring on the 8th…

Ordered a photo keyring on the 8th December for Christmas and it's still not here. I paid extra for fast delivery. Do not order from this company!

8 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re really sorry to hear about your experience and sincerely apologize for the delay. We understand how disappointing this must be, especially since it was ordered for Christmas and you paid for fast delivery. Please contact us directly at cs@soufeel.co.uk, and our customer service team will look into this for you and assist as soon as possible.

Rated 1 out of 5 stars

WARNING- DO NOT BUY ANYTHING FROM THIS…

WARNING- DO NOT BUY ANYTHING FROM THIS COMPANY. I paid for an item that l was led to believe was a miniature figure of my son but turned out to be a rubbish framed picture of him as if he was a miniature figure. It will go in the bin as the quality is so poor. That's 43 quid down the drain. All this after emails back and forth for nearly 3 weeks of asking where my item was. China has become the hotbed for scammers as that is the third time l have been done this Christmas from that country. Don't be conned like l have been

24 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 2 out of 5 stars

Ordered a Russian doll set

Ordered a Russian doll set, prepared it all online thinking hmmm never ordered off instagram before but says uk at the end be ok. When going through it and designing all looked great thought why not be a lovely personal Christmas gift, it’s just been delivered Christmas Eve ordered on the 13th Dec so excited as main Christmas gift but when opened the bag got covered in saw dust the dolls don’t even really fit together and when pushed it’s so hard to even open them. The wood is disappointing to as not smooth. Very disappointing and will not be ordering off this company again, will just have to give gift like it is. Plus you have to pay extra for shipping and then a tip what’s that about I did manage to tick that box to say no thank you. Just don’t order the dolls say away.

24 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Misinformation about delivery

Misinformation about delivery, paid for express delivery to ensure arrival before Christmas, however after purchase it tells you that it's double the time because of production, so instead of arriving at its latest today it will not arrive until 1st of January. Be careful when using.

23 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 1 out of 5 stars

Thanks to non delivery of my item

Thanks to non delivery of my item, and company not refunding me as requested many times, I now have no christmas present for my mum. Thanks

24 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look