Soufeel Reviews 

1,965
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Considering 362 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the helpfulness and professionalism of the staff, particularly in customer service interactions. Many appreciate the quick and efficient responses to issues, with several positive mentions of specific representatives who resolved problems effectively. Reviewers often find the products unique and special, making them great gift options. However, some people were dissatisfied with the product quality, citing issues like pixelated images, poor sound, or items arriving broken or not as advertised. There are also concerns regarding order fulfillment, with some customers not receiving confirmation emails or experiencing delays, and others finding discrepancies between the advertised product and what they received. A few reviewers also reported difficulties with customer service responsiveness when trying to resolve these issues, and some felt misled about the company's origin.

What people talk about most

Product

Consumers find product to be ambiguous, with many expressing disappointment over quality, misleading... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick and efficient... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with some customers expressing satisfaction with... See more

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, kindness,... See more

Quality

People report negative experiences with quality, with many consumers expressing disappointment over items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Absolutely love my Music box! The product itself is lovely, and when my original order arrived with some of the photos missing, customer service responded quickly and efficiently by making me a replac... See more

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.5

Average

TrustScore 3.5 out of 5

2K reviews

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No recent history of asking for reviews

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3.5

All reviews

(1,965)

358 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor poor quality

My order arrived, it was nothing at all like the description or picture. It was poor quality. I asked for a refund, they refused but offered to replace it with something looking more like their description and picture. Eventually I reluctantly agreed as they wouldn't budge on a refund, the replacement arrived, looked slightly better but quality equally as poor as the first one. Cost £30 with delivery, would have cost pennies to make.

5 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Terrible quality, misleading items

The company is misleading and makes its money from marketing scams.

It automatically applied a shipping insurance charge that you have to opt out of so I was charged an extra £4 for forgetting to untick a box.

When the item eventually arrived, the quality was dire. It was in need of complete assembly. Instructions were a QR directing you to hard to follow instructions on TikTok. You have to melt your own tube of glue with a lighter to configure this product. The whole process is ridiculous.

Do not buy from Soufeel. It is a waste of money and time. You can get much better products elsewhere

3 January 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Excellent customer service

Purchased an item which arrived in excellent packaging, had a minor issue which was resolved quickly and without any fuss. The customer support is probably the best I've experienced in a long time which is why I'm leaving the review. Cherry was excellent and I would highly recommend Soufeel.co.uk.

24 December 2025
Unprompted review
Rated 1 out of 5 stars

An appallingly dishonest company who…

An appallingly dishonest company who sends out broken items. I bought a photobox (24 photographs) and it arrived broken. The photos were loose in the box and the handle did not rotate (jammed) so photographs could not be viewed. I reported the issue immediately, received a response requesting a video of the broken item, which I sent. I never heard back from them again despite sending 2 further emails. Scam company. Avoid like the plague.

Update - following posting a review here, i finally received a response from them. They have offered a £5 refund for a broken item that cost £59. Speaks volumes about the legitimacy of thos company

Update - AI generated responses. Soufeel ha e finally reached out and offered £5 refund for a broken £59 item. Offer was increased to £8 and then £15. Company also blamed me for their defective product. BUY FROM THIS COMPANY AT YOUR PERIL

17 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry C Customer Service

Cherry C. was very understanding of my concerns and once I explained the problem I experienced with my order, she provided many solutions with details! She ordered a replacement for one of my items that was defective upon arrival which was extremely appreciative. Wonderful customer service!!

21 December 2025
Unprompted review
Rated 1 out of 5 stars

Shocking quality, basically temu quality

Shocking quality I would go as far to compare it to temu, for the price that it is it’s really bad, also the pictures of the product is nothing like the actual item you receive, also the delivery time absolute joke would not recommend and I would never order from them again, shocking

31 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

WARNING DO NOT BUY FROM THIS COMPANY

WARNING DO NOT BUY FROM THIS COMPANY
Ordered a Christmas present on the understanding as specified on their website that it would be delivered for Christmas. It’s now the 31st December and my order is still not even in this country! To make matters worse they charged me £29 for express shipping and expedited processing….and yet the order is still not in the right country. I have repeatedly begged for a refund and I’m being told “it’s not their policy “?!?! I am going to continue to shout from the roof tops on every platform I possibly can for people to avoid this company at all costs

18 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

I wanted to buy an original gift for my…

I wanted to buy an original gift for my girlfriend. I bought wooden flipbook and I am very disappointed. The photos look terrible. Some of them have small blue dots that I can’t clean off. The upper and lower halves don’t connect well, so people look like they are cut in half.

The mechanism for changing photos works randomly: sometimes it changes one photo as it should, sometimes it gets stuck and doesn’t change anything, and sometimes it skips three photos at once. It’s terrible. I do not recommend buying anything from this site. I spend 30$ on this gift and the quality is a joke.

I know shipping is not directly part of the product, but I want to warn others that I paid $25 for fast shipping and received my package a week after Christmas, even though the website guaranteed delivery before Christmas.

30 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Great customer service

(This review is for customer service)
My original order that was received had some issues that left me frustrated. Cherry from customer service was very kind and helpful to work with and I should have a replacement coming to remedy the issue. (I cannot review the final product yet but I do want to commend the customer service and communication!)

30 December 2025
Unprompted review
Rated 5 out of 5 stars

the best experience

the necklace i ordered is amazing quality, it’s so beautiful. this was a sentimental gift to someone, who cried when receiving it. the price for the item was amazing too. i definitely will be ordering again. amazing experience.

26 December 2025
Unprompted review
Rated 5 out of 5 stars

Handled perfectly

Handled perfectly. I had an issue with my order and the customer service team sorted it for me. Replacement item arrived and works as expected. Resolved quickly. 2nd item I have purchased from them and will buy more.

1 December 2025
Unprompted review
Rated 2 out of 5 stars

Cheap

Cheap, defective tat from China. Paid for priority packaging (6-8 days) ended up taking several weeks

29 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry C

Cherry C. helped me out when the item I received were cracked. Excellent customer service.

27 December 2025
Unprompted review

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