Soufeel Reviews 

1,972
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Considering 363 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent customer service, highlighting the helpfulness and professionalism of the staff members who often resolve issues efficiently. Many people appreciate the clear communication and support received, especially when needing assistance with their orders or products. Reviewers often mention specific staff by name for their kindness and understanding. However, some people were dissatisfied with the product quality, noting items were often poor, pixelated, or did not match advertised images. Several customers reported receiving broken or defective products. Additionally, some experienced issues with their orders, such as missing confirmation emails or delayed deliveries, particularly for special occasions.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and accuracy. Many customers express disappointment,... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick, efficient, and... See more

Order

Customers had ambiguous experiences with order, with many reporting significant issues such as missing items,... See more

Quality

Consumers find quality to be negative, with many reporting products arriving broken, defective, or not as... See more

Staff

People report positive experiences with staff, highlighting their professionalism, kindness, and helpfulness... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied

Rated 4 out of 5 stars

Lindsay was very helpful and kind when I reached out to her about the watch that I had ordered. She was prompt in answering my questions and did her best to help me. Thank you so very much, Lindsay



Contact info

3.5

Average

TrustScore 3.5 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

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3.5

All reviews

(1,972)

365 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Cherry very helpful

Cherry was very helpful with letting me know where the process of replacing the item i purchased was. She communicated with me very well and very timely

9 February 2026
Unprompted review
Rated 2 out of 5 stars

Ordered a week or more in advance and…

Ordered a week or more in advance and now updated that won’t get valentines gift, before Valentine’s Day.
Disappointed as I spent over £65 and express delivery.
Wouldn’t advise to use them for any creative gifts

12 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry to hear about the delay and understand how disappointing this must be, especially as this was meant to be a Valentine’s gift.

To help resolve this as quickly as possible, please contact our customer support team directly via email at cs@soufeel.co.uk . Our team will review your order and work with you to find the best solution.

Rated 3 out of 5 stars

Well worth the wait

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us are perfect.
However, delivery takes about a month and the company needs to make this clear.
Well worth the wait

11 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Late delivery and broken product…

So the delivery was double what it says (clicked the option that said 6-9 days and it took 3 weeks) and then it has arrived broken. Will be expecting either a refund or a replacement

10 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Absolute WASTE of money

Absolute WASTE of money - £53 i spent on a museum of us frame came with many faults, i emailed them with picture proof of bad quality for a full refund and was denied!
> White background with the pictures had stains on and random dots all over
> ordered spotlights to go with but they gave me no access in the frame to install.
> plastic screen that came with it was completely bent

I will never ever buy from this company again what a load of shi*

9 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 2 out of 5 stars

Terrible quality

The item received matches the description and photos, however the quality is far below what is acceptable for the premium price charged.
I purchased the “Museum of Us” frame and was very disappointed. The frame is not straight, the pictures are off-centre, the background quality feels cheap, the side panels are misaligned, and only one of the lights works. The figures themselves are poor quality, and out of the 7 people included, 4 are seated with no benches provided, making them impossible to display properly.
At around £30, this might be acceptable. But for £80+, I expected a premium product, not something that feels rushed and poorly finished.
I also contacted the company with a query over two weeks ago and received no response, which raises concerns about customer service and reliability. The business appears to surface around Valentine’s Day, charge premium prices, and then become unresponsive.
While an item was delivered, the value for money is extremely poor. I would not recommend ordering from this site if you care about quality or customer support and your money

7 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Awful

Awful. Scam. Do not use.

7 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Terrible

Got a custom CD, photo quality was terrible and came with a crack down it. Would never purchase from here again.

5 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

Products are absolutely terrible

Products are absolutely shocking and take forever to be delivered. When delivered items were cheap and tacky and its a nightmare to get hold off someone in the company. Wpuld not recommend ANYONE buying ANYTHING from this website.
Absolutely shocking results and wont refund.

5 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry to hear about your experience and completely understand your frustration. Our customer service team will reach out to you directly to help resolve the issues with your order. We appreciate your patience while we work to make this right.

Rated 1 out of 5 stars

Shoddy Chinese fake goods

This company is pretending to be a UK based small company and in reality they are mass produced rubbish shipped direct from China. Having recieved the poor imitation of what was being advertised they then want you to barter as to what level of refund you get - a clear lack of understanding of the consumer rights in the UK. Don’t be stung and avoid at all cost!!!

3 February 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We sincerely apologize for the disappointment and frustration caused by your experience. We understand that the product did not meet your expectations and that our handling of the situation was not satisfactory. Please know that your feedback is taken seriously, and we are committed to improving both the quality of our products and the service we provide. We truly regret the inconvenience this has caused and are very sorry for your negative experience.

Rated 1 out of 5 stars

SCAM COMPANY - AVOID LIKE THE PLAGUE!

Can’t believe I was taken in by this company - the fact they asked me to pay extra above their extortionate postage cost to “insure” the postage, and the fact they ask for tips for their staff, should have been huge red flags!
My order did eventually arrive (despite me not paying for “insurance”) but was absolute rubbish. I ordered a phone case printed with customized photos; I received a cheap plastic case with a sticker on the back, which had already peeled away in places and started bubbling in others - key parts of the design had already disappeared completely. As such the item was totally useless.
I contacted the company and sent photographic evidence of the defective product; I received an email from “Sienna” saying they would replace the item if I paid another £5.99 shipping. I had already made it clear that I wanted a full refund, not a replacement, as the quality of the item is so poor that it could never function as a phone case - even if it arrived undamaged, it would clearly be damaged upon use. I explained this again and also asked why they would ask me to cover a replacement postage fee when this is both illegal and against their own returns policy? (which clearly states that in the event of a defective item “Soufeel will cover return and replacement postage fees”).
Next I received an email from “Cherry”, who offered me $6 in compensation - Cherry, as you’ve been replying to all these negative comments, could you explain to everyone how $6 can possibly compensate someone who has paid £20.94 for a totally useless and worthless item??
I explained again that this would not resolve the issue and that I was entitled to a full refund; “Cherry” then emailed again completely ignoring my response and offering another replacement… As such I have ceased wasting my time and taken my claim to PayPal.
I’m sure that “Cherry” will respond to this with the same stock answer that she has left on the preceding 1 star reviews, inviting me to contact customer service - please be aware that I have already contacted customer service THREE TIMES and been ignored. Let’s see if “Cherry” still says the same thing!
It also seems incredibly fishy how every single positive review mentions having a customer service issue but how wonderful, kind and responsive Cherry was in dealing with it… So I’m here to let you know that Cherry is NOT wonderful, kind or responsive - she completely ignores what you write in your email and refuses to resolve your issue, wasting your time by making you go round in circles.
… And if you’re going to leave fake reviews Soufeel, do you really think it reflects well on you that every single reviewer seemed to have an issue with their order that they had to take up with customer service?
TLDR - absolutely awful company; please do not waste your time and money, and do not ignore the red flags as I did!

26 January 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are truly sorry for the frustration and disappointment this situation has caused. We sincerely apologize for the poor quality of the phone case you received and for the experience you’ve had with our customer service. Please know that this was never our intention, and we take your feedback seriously. We are committed to improving both our product quality and our customer service processes so that situations like this do not happen in the future.

Rated 1 out of 5 stars

Crooks, do not purchase

They sent the wrong item and refused to grant me a refund despite it meeting the requirements of the return policy. They avoided acknowledging refund requests. This is a dishonest company, order from somewhere else for a cheaper price and better customer service.

Edit: after I wrote this review, they emailed me again asking for £6 to replace the item despite me asking for a refund for the 5th time. They willfully avoid acknowledging refund requests and lie about it. A waste of money.

8 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the inconvenience. Please check your email, as our customer service team has already reached out to help resolve this issue. We truly want to make this right and appreciate your patience.

Rated 1 out of 5 stars

Poor experience with buying a personalised charm

Poor experience with buying a personalised charm. Picture scratched and not covered so the paper photo is exposed. Payed for VIP service which stated delivery in 3-6 days it took 4 weeks. Payed for a velvet bag for the charm this didn’t arrive. Totally disappointment and a waste of time. Definitely won’t buy from this website again.

31 January 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding. -Cherry

Rated 1 out of 5 stars

Extremely disappointed with products, feel ripped off.

The quality of the 3D effect personalised key ring is not what one would expect for £17.95. They obviously get a lot of complaints about it based on their responses to emails. I expected the 3D effect to be as depicted in the photographs on the website but the actual product received was way short of the image shown on website. I think they should either remove the product or reduce charge to about £2.50 which better reflects the actual product received. I would advise everyone to stay clear of purchasing from this website.

31 January 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

STAY AWAY!!!

I ordered a print of an action figure.
For €30, the result was a completely pixelated and misaligned print. Truly something unworthy and unacceptable, totally different from the images shown on the website — absolutely misleading advertising.

What exactly did I pay for?

The frame included in the price is barely more than fragile, poorly assembled particle board.
The shipment was 3 days late.
Since it was a gift, this put me in serious difficulty.

I honestly don’t understand how they are still in business; I strongly suspect the reviews are fake!
I requested a full refund and they are taking an unreasonable amount of time, asking for details I had already provided, clearly to avoid issuing any kind of refund. DISHONEST.

12 January 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are truly sorry for the experience you’ve had and for the frustration this has caused. This is not the level of quality or service we aim to provide. Please rest assured that our customer service team has been informed and will contact you directly to review your case and handle the resolution as soon as possible.

Rated 5 out of 5 stars

Great Customer Service

Very helpful with with a faulty product and were promptnwoth answering my questions and sending me a brand new item with only a 20% stocking fee. The flip book music box is very cute and my girlfriend loves it. Be careful turning the dial the wrong way otherwise a beautiful product. Thank you for the help.

27 January 2026
Unprompted review
Rated 4 out of 5 stars

Very happy with the service provided

Very happy with the service provided. I had a small issue and got very quick responses from the seller. My query was handled by Cherry who was really helpful and kind. Thank you.
Kafy

22 January 2026
Unprompted review

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