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Sewing Machines Direct Reviews 

20,954
•
TrustScore 5 out of 5

4.9

Sewing Machine Store
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Review summary

Created with AI, based on recent reviews

Considering 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the incredibly fast delivery, often receiving orders the very next day with prompt dispatch and precise time slots. People are highly satisfied with products, noting competitive pricing and that items, even ex-display models, arrive looking brand new and in perfect condition. Reviewers frequently highlight outstanding service, with staff described as helpful, polite, and offering excellent communication and advice, making the ordering process simple and efficient. However, some customers occasionally noted issues with products, reporting machines arrived faulty or did not work as expected, citing problems like tension or machine feet. Despite these concerns, the company generally addresses such issues effectively.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the super quick... See more

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Service

Users describe positive interactions with service, frequently highlighting the helpful and efficient pre-sale... See more

Order

People report positive experiences with the ordering process, finding it easy and straightforward to place... See more

Price

Customers consistently express satisfaction with the pricing, finding machines stocked at good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.9

All reviews

(20,954)

717 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Fantastic customer service from SMD

Fantastic customer service from SMD. I was torn between several models of sewing machine so called the switchboard and spoke to a lovely gentleman (Russell I think). He answered every question I had and easily helped me to come to a decision for purchase. I got off the phone and completed my purchase immediately, I ordered before 4pm and received the item the next day. Absolutely fantastic knowledgeable team of people would definitely buy again.

20 April 2026
Rated 5 out of 5 stars

Excellent delivery service

I ordered my machine, a Janome DC3200 on a Wednesday afternoon, it arrived on Friday.
Brilliant service!
Thank you SMD!
I chose to buy from SMD because that was where I had bought my last Janome machine from, about 15 years ago. And because they have an excellent record of service on Trustpilot.

6 May 2026
Unprompted review
Rated 5 out of 5 stars

Easy ordering and quick delivery time.

Easy ordering and quick delivery time.
Product packed well
Only issue was with having to be home for delivery as final courier delivery from DPD being 4 hours after 1 hour time slot.
I do realise this is out of your control.

23 May 2026
Rated 5 out of 5 stars

Very efficient

Very efficient, delivered quickly. Slight problem with order dealt with capably, promptly and totally satisfactorily by telephone. Obviously a business that is efficient and trustworthy. Thank you.

19 May 2026
Rated 5 out of 5 stars

Highly Recommended

I had my first brother innovis from Sewing Machines Direct 23 years ago! It had just one repair 10 years ago but it finally gave up on me last year. I had been using another mechanical machine since but there is nothing like a computerised one. The offer on the A60 is excellent value . It is a superb machine . The free sewing thread and scissors set are a really generous bonus.

17 May 2026

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