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Sewing Machines Direct Reviews 

20,954
•
TrustScore 5 out of 5

4.9

Sewing Machine Store
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Review summary

Created with AI, based on recent reviews

Considering 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the incredibly fast delivery, often receiving orders the very next day with prompt dispatch and precise time slots. People are highly satisfied with products, noting competitive pricing and that items, even ex-display models, arrive looking brand new and in perfect condition. Reviewers frequently highlight outstanding service, with staff described as helpful, polite, and offering excellent communication and advice, making the ordering process simple and efficient. However, some customers occasionally noted issues with products, reporting machines arrived faulty or did not work as expected, citing problems like tension or machine feet. Despite these concerns, the company generally addresses such issues effectively.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the super quick... See more

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Service

Users describe positive interactions with service, frequently highlighting the helpful and efficient pre-sale... See more

Order

People report positive experiences with the ordering process, finding it easy and straightforward to place... See more

Price

Customers consistently express satisfaction with the pricing, finding machines stocked at good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.9

All reviews

(20,954)

716 reviews in the last 12 months

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Rated 5 out of 5 stars

First class service

I used online chat for advice on a machine I was thinking of purchasing, placed an order, and had received and tested the machine, all within 24 hours! Absolutely outstanding service from Sewing Machines Direct. This is the third time I've purchased from this company, and I'm happy to say the service has been excellent on all three occasions. I wouldn't use any other company, and highly recommend.

4 June 2026
Rated 5 out of 5 stars

Excellent

Excellent. Super fast service! Ordered Thursday afternoon and was happily sewing on Friday morning. Competitive prices. Would highly recommend.

4 June 2026

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