Sewing Machines Direct Reviews 

20,954
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the incredibly fast delivery, often receiving orders the very next day with prompt dispatch and precise time slots. People are highly satisfied with products, noting competitive pricing and that items, even ex-display models, arrive looking brand new and in perfect condition. Reviewers frequently highlight outstanding service, with staff described as helpful, polite, and offering excellent communication and advice, making the ordering process simple and efficient. However, some customers occasionally noted issues with products, reporting machines arrived faulty or did not work as expected, citing problems like tension or machine feet. Despite these concerns, the company generally addresses such issues effectively.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the super quick... See more

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Service

Users describe positive interactions with service, frequently highlighting the helpful and efficient pre-sale... See more

Order

People report positive experiences with the ordering process, finding it easy and straightforward to place... See more

Price

Customers consistently express satisfaction with the pricing, finding machines stocked at good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more


Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.9

All reviews

(20,954)

716 reviews in the last 12 months

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Rated 5 out of 5 stars

A lovely experience

Russell was extremely helpful on the phone with me at 5:30pm on a Friday. He helped me change my thoughts on which model to buy based on my needs. Also very friendly.

The package was well packed and delivered exactly when promised.

A family business which was a big reason for me to buy from them to support in my own little way.

Thank you!

15 May 2026
Rated 5 out of 5 stars

First class service

First class service. Bought my present machine from them and they will be my first choice for anything else. Servicing and repairs cannot be faulted. No hesitation in recommending them. They arranged pick up and delivery making life so much easier. Thank you.

19 May 2026
Unprompted review
Rated 4 out of 5 stars

Order of cotton

Small order but came very quickly and was exactly as I expected. I did find the delivery a little expensive but I guess the reasonable cost of the cotton made up for it

14 May 2026
Rated 5 out of 5 stars

Great service, excellent delivery and product

Thank you so much, ordered my daughter her first sewing machine. Everything from choice of selection, explanation of functions, ordering and brilliant delivery service were exceptional.
Very impressed and the sewing machine is just perfect for a starting machine.
Many thanks

13 May 2026
Rated 4 out of 5 stars

Bent needle

Delivery was great. Customer service brilliant when contacted about accessory bundle.
Only problem was the needle inserted in machine was bent and took me ages to realise why it wouldn’t go down into the bobbin.

13 May 2026
Rated 5 out of 5 stars

Right from the start the communication…

Right from the start the communication with this company was great. I emailed with an enquiry and got a prompt reply from Russell, the Director. I followed this up with a phone call and Russell answered all my questions. I placed an order and my sewing machine was delivered the next day. What great service!
Nice to ring up and have a person reply instead of pressing endless buttons and joining endless queues.

13 May 2026
Rated 5 out of 5 stars

Excellent company and machine

I was looking for a sewing/quilting machine. I had been doing some research and narrowed my choices. I then stumbled on a Brother machine that had the same spec. I rang Sewing Machines Direct and they answered all my questions re the machine. I placed my order with them online. As promised the machine was dispatched the same day and delivered the following day. I'm very happy with the company, knowledge, reassurance, warranty and product provided. Would definitely recommend to others based on my personal experience.

13 May 2026
Rated 5 out of 5 stars

Very happy with SMD

I ordered an overlocker. Great deal, came with a free carry holdall for it as well. From ordering to delivery it was quick. The machine was very securely packaged abd a bonus, it was already threaded! Very happy with SMD.

28 April 2026
Rated 5 out of 5 stars

Love this company and the way I was treated

Love this company and the way I was treated. I spoke to Russell over the phone, as I had put wrong information in the order form, he sorted this out super quick and my order was made. It even got delivered the very next day.

I will recommend this company to my sewing friends without hesitation. Love my new machine.

16 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service!

Placed my order online via the website which was easy to navigate. Prices were competitive. Delivery was extremely quick. The products arrived in perfect condition and very well packaged.

28 April 2026

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