Sewing Machines Direct Reviews 

20,954
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the incredibly fast delivery, often receiving orders the very next day with prompt dispatch and precise time slots. People are highly satisfied with products, noting competitive pricing and that items, even ex-display models, arrive looking brand new and in perfect condition. Reviewers frequently highlight outstanding service, with staff described as helpful, polite, and offering excellent communication and advice, making the ordering process simple and efficient. However, some customers occasionally noted issues with products, reporting machines arrived faulty or did not work as expected, citing problems like tension or machine feet. Despite these concerns, the company generally addresses such issues effectively.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the super quick... See more

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Service

Users describe positive interactions with service, frequently highlighting the helpful and efficient pre-sale... See more

Order

People report positive experiences with the ordering process, finding it easy and straightforward to place... See more

Price

Customers consistently express satisfaction with the pricing, finding machines stocked at good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more


Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.9

All reviews

(20,954)

716 reviews in the last 12 months

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Rated 1 out of 5 stars

I never come across such an…

I never come across such an unprofessional service .. I lost my 100 pds for nothing . My machine even got worst and now unrepairable ..
I have to buy new machine but this time I bought brother make not Singer ‘. (I send invoice for this purchase across to manager . Stephen) . I have not received any compensation for that . If you want I will again send you the video of my machine , it’s tearing all fabric while sewing.
I have send 2 times for service repair both time got disappointed. I can’t do this business anymore (To and Fro)
My wife suffering from anxiety and got more worst due to my this machine damaged .
Very very bad!

14 June 2026
Sewing Machines Direct logo

Reply from Sewing Machines Direct

Hello there,

I`m sorry to hear that you have been having these issues but there seems to be some confusion. I`m afraid you have posted your review for Sewing Machines Direct and not for the company you have been dealing with regarding the Singer machine.
We are the company that supplied the Brother machine. We don`t supply Singer branded machines and we don`t have a manager called Stephen.
Can you please check and amend or remove your review accordingly.

Thank you.

Kind regards,
Russell Forrester,
Director

Rated 5 out of 5 stars

Five stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day.
Despite being ex display, the sewing machine looks brand new. No scratches, marks and it came with all the original packaging which also looked brand new

Couldn't be happier with my purchase

14 June 2026
Rated 5 out of 5 stars

Great customer service

Russell was helpful and polite when I ordered my new machine, service was quick and would definitely use again. I had some pilot errors with the machine and Russell put me on to a technician who was again extremely helpful and solved all my issues with a simple video! Great customer service thank you!

22 May 2026
Rated 5 out of 5 stars

Really impressed.

Super quick delivery. There was a single foot missing and they sent it on separately really quickly. The mark of how good a business is has to be how they manage issues. And Sewing machines direct managed them well. The machine itself (which is a former display model) is working really well - any issues are generally ones I've caused like putting the wrong foot on with a type of stitch. But I'm really pleased with the price and the performance.

22 May 2026
Rated 5 out of 5 stars

Fantastic and above all honest

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful and answered all my questions.
I phoned a few companies and this one stood out for honesty and a great deal if I wanted the machine.
I wasn't pushed or hassled to buy.
Delivery was super quick , definitely will go to sewing machines direct again.

12 June 2026
Rated 5 out of 5 stars

Very prompt service

Very prompt service. Not tried the machine yet but looks the part! I thought the machine came with automatic needle threader but not according to enclosed booklet.

11 June 2026
Rated 5 out of 5 stars

Sewing machine purchase

I ordered a sewing machine and it arrived the next day
Quicker than Amazon prime.I had a query about paperwork I contacted the company it was sorted out right away.
The customer service was really good just what is needed when purchasing an expensive item.

19 May 2026

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