Sewing Machines Direct Reviews 

20,953
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 748 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpful and knowledgeable staff who provide great advice and support. Many people are impressed by the exceptionally quick delivery service, with orders frequently arriving the very next day, often with precise time slots. Reviewers express high satisfaction with the product quality, competitive pricing, and the secure, often pristine condition of items upon arrival. However, some customers also noted receiving products that were faulty upon arrival or appeared used and grubby, despite expecting brand new items.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently praising the speed and efficiency of... See more

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with their new machines,... See more

Service

People report positive experiences with service, often highlighting helpful pre-sale advice, quick delivery,... See more

Order

Customers consistently note positive experiences with order, highlighting the ease and speed of the process.... See more

Price

Customers had positive experiences with price, frequently highlighting competitive and excellent pricing for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sewing Machines Direct was the first company I went to to buy a machine for my daughter who is doing A-Level textiles. I have bought a machine from them before and was impressed by the customer servic... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more


Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.9

All reviews

(20,953)

716 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A recommended company

Very nice people to buy from. The staff are helpful and knowledgeable, and delivery was quick. They were very easy to contact with questions and responded immediately.

23 June 2026
Rated 5 out of 5 stars

My order was dealt with very quickly…

My order was dealt with very quickly and delivered in no time at all, very pleased with the service.
The book doesn't really show you how to use the needle threader, I went on Utube where you can see what you are supposed to do a lot easier! I bought the machine as I have macular and was having difficulty threading my old machine, so I will hopefully master the threader!

21 June 2026
Rated 5 out of 5 stars

I rang to ask a question regarding…

I rang to ask a question regarding purchase of an additional footer for a machine I wished to order. Russell was able to answer the question just like that and then was able to give me so good information on the machine I was purchasing. The machine arrived the next day. Fabulous service. I'm so please with my machine. It's great value for money. Would thoroughly recommend this company.

10 June 2026
Rated 5 out of 5 stars

Great Customer Service

Great range of machines. I bought a budget overlocker (Amber S100) in 2024 and more recently upgraded my sewing machine to a DKS100.
Both really good machines, even though I still don't know how to use either of them to their full potential!
But what really stands out with SMD is the customer service. Firstly, Russell helped me with buying the Janome on credit, as the link to apply wasn't working. He made it very quick and seamless.
Then when there was an issue with the buttonhole settings, I had Dave guiding me through some simple checks via WhatsApp (including sending me a couple of videos to show me what to do). When this didn't work he had it collected (for free) to have a look. There was some sort of fault that couldn't easily be repaired and so it was swapped over. All done and back to me within a week.
Again, just really helpful, and resolved the problem with little effort from me.
Very grateful for service like this, which is what makes SMD my favoured & trustworthy choice.

27 June 2026
Unprompted review
Rated 5 out of 5 stars

First rate

Ordering the sewing machine was very straightforward and ir was delivered the next day. Customer service was excellent, will definately look to use/recommend this company to friends and family

31 March 2026
Rated 5 out of 5 stars

Excellent Customer Service

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure selling which was perfect. Price matched one I had seen elsewhere (only a few £ but they didn't have to). Super prompt delivery and great comms. Will definitely come back here to look for any other items for my craft room! This is what good customer service looks like :-)

19 June 2026
Rated 5 out of 5 stars

Instant despatch

Instant despatch. Came next day. All new in the box so exactly what was required including the extra bobbins ordered.

19 June 2026
Rated 5 out of 5 stars

Fantastic service.

I ordered a machine late on a Wednesday afternoon, got confirmation and it was delivered the very next morning - amazing service and a cheaper price than elsewhere

17 June 2026

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