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Reassured - Life Insurance Reviews 99,630

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TrustScore 5 out of 5

4.8

Insurance Agency
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Review summary

Created with AI, based on recent reviews

Evaluating 13,099 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and polite demeanor, making interactions pleasant and productive. Many highlight the exceptional customer service, noting the personalized approach and the detailed explanations provided. The service is frequently described as excellent, with consumers appreciating the efficiency and ease of their overall experience. Reviewers are particularly impressed with the quick response times and the smooth user experience, often securing policies that better suit their needs at reasonable prices. However, some customers also noted that the process of getting quotes involved repetitive questions, and a few felt a slight pressure to sign up during the initial discussion. A small portion of people also felt that the company was disorganized and persistent with phone calls.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, knowledge, and... See more

Customer service

Customers consistently report positive experiences with customer service, highlighting the helpfulness and... See more

Service

Consumers find service to be positive, with many reviewers describing it as excellent, friendly, and... See more

User experience

Reviewers highlight positive aspects of user experience, with many expressing high satisfaction and... See more

Price

Clients share positive opinions on price, with many reviewers finding policies that better suited their needs... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Lovely team, super helpful, but their shining star is Naomi Sullivan, she was patient, polite and so friendly it felt like I’d know her for years. Genuinely works hard to get the best outcome for t... See more

Rated 5 out of 5 stars

What can I say? I would give 6 stars if I could. It's still early days, but so far my experience has been excellent. I took out this policy after discovering that I had been mis-sold a p... See more

Rated 5 out of 5 stars

Have been thinking of taking out life insurance for awhile, but kept getting made redundant, so it was put on hold! I was contacted by Aviva, and they were really great, and found a policy that w... See more

Rated 5 out of 5 stars

We spoke to Alex who was really engaged throughout the conversation. He was very helpful and knowledgeable during the process and didn't seem to rush for answers and explained every detail thoroughly.... See more

Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

100K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

I looked into life insurance as being a…

I looked into life insurance as being a single mum to five kids i wanted to make sure I've left something for my kids. Alisha from reassured.co.uk was absolutely incredible. She was kind, patient and took her time to walk me through all the options. She made a huge decision feel so much easier and I felt really supported. Alisha is amazing.

28 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Rauf took the time to clearly explain how the policy works and reassured me that staff are always available to provide guidance whenever I have questions. He was very professional, patient, and supportive throughout.

27 May 2026
Rated 5 out of 5 stars

Life Insurance over 50s plan

The gentleman I spoke to talked me through the pros and cons of different policies in a way that was easy to understand so I was able to make a clear decision without any pressure. He was polite and helpful all the way through the process. I would definitely recommend them.

23 May 2026

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