Reassured - Life Insurance Reviews 96,634

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, often highlighting their ability to explain complex information clearly and without being pushy. Many people appreciate the excellent customer service, noting that agents are patient, understanding, and provide tailored advice to meet individual needs and budgets. The overall service is frequently described as easy, straightforward, and efficient, with consumers feeling well-guided through the process and satisfied with the user experience and pricing. However, some customers also noted that a minority of sales representatives seemed to follow a script, leading to conversations that felt insincere and rushed. These individuals felt that their needs were not adequately heard or that they were not made to feel valued, suggesting a need for more active listening and a personalized approach in some interactions.

What people talk about most

Staff

Customers generally report positive experiences with staff, highlighting their helpfulness and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness and knowledge of... See more

Service

Consumers find service to be positive, highlighting the helpfulness and professionalism of staff. Many... See more

User experience

Users describe positive interactions with the overall experience. Many customers highlight that the process... See more

Price

Clients share positive opinions on price, often finding affordable options and good deals. Many appreciate... See more

Based on these reviews

Rated 5 out of 5 stars

Absolute brilliant service and follow up. Applied on line for a life policy, this was followed by a telephone call. Excellent very friendly yet professional agent who went through everything and expla... See more

Rated 5 out of 5 stars

Luke was friendly without being pushy. He gave excellent advice according to our requirements. Everything was explained very clearly. Made everything very easy and straight forward. A genuinely help... See more

Rated 5 out of 5 stars

Jack went through everything throughly to ensure the policy was the best for me. He was kind and understanding and very knowledgeable. He was also someone I felt I could trust I was given options and... See more

Rated 5 out of 5 stars

We had already recently taken out life insurance but I did a comparison on Go Compare and discovered the same policy and cover from the same provider could come in £20 a month cheaper. I just left it... See more

Rated 4 out of 5 stars

The Adviser was friendly and polite and knowledgeable. He guided me through and enabled me to make a decision. The only downside is he contacted me so quickly. I only applied for information, I ha... See more

Rated 4 out of 5 stars

At 1st I thought another scam call. Was I surprised. Vern was a gentleman. Guided me thru process about insurance . Chatted in between. Was interested in me as a person. Thanks

Rated 5 out of 5 stars

They were very patient and waited until I was ready to decide exactly what I wanted. They gave options and clear explanations of each. They were polite and easy to talk to. The lady I spoke to never t... See more

Rated 5 out of 5 stars

I was unsure what products were going to be best for my husband and I. All the options were made available the advice given was clear and comprehensive, no pushy advisor wanting us to spend more than... See more

Rated 5 out of 5 stars

Mike was very helpful and gave us an excellent service: - he offered us different options and sought to understand our needs - He called us back at the time he had said he would and did not pressure... See more

Rated 5 out of 5 stars

I was contacted by Lewis following a request for further information regarding life insurance. Right from the start of the call, Lewis was calm, patient and reassuring with me. As I have a medical c... See more

Rated 5 out of 5 stars

I enquired about life insurance on line n then received a call from jai the advisor, he asked me what type I was looking for then explained different options. Jai was extremely helpfull and that reass... See more

Rated 4 out of 5 stars

Drew was extremely helpful and very courteous. He explained everything in detail and checked with me on a regular basis that I was clear and understood what was going to happen. Very nice gentleman.... See more

Rated 5 out of 5 stars

I had a surprisingly amazing experience with your agent "Nicole". From the beginning of the call, to the end, where everything I wanted was made so easy for me. I had previously been worrying about go... See more

Rated 5 out of 5 stars

Excellent informative call from a lovely man called Cameron who answered all my questions no problem at all. He put my mind at ease about a subject which isn’t nice to think about but I needed to do f... See more

Rated 5 out of 5 stars

Alex The Reassured Rep was extremely polite and knowledgeable. He made the whole experience seamless and made sure I was happy during the whole process. He is a credit to your company

Rated 5 out of 5 stars

Thomas was great,very helpful with explaining things I didn’t quite understand, there was no pushing to take out insurance. Something I’ve wanted to do for a while just didn’t understand how it worked... See more

Rated 5 out of 5 stars

Spoke to Joel who was excellent. No hard sale, just very helpful. Should any one ask me I would definitely recommend Reassured.

Rated 5 out of 5 stars

Ickra was incredibly patient. Very knowledgeable and clear in her explanations of the different options available to me. I am very grateful to her for being the one to help me. No pressure on her sid... See more

Rated 4 out of 5 stars

Since this is my first time to have this life insurance plan I find it very useful for me to know what is going to be done.The staff/ Customer service is very good in explaining what is good for me.Th... See more

Rated 5 out of 5 stars

Libby was absolutely amazing! Called just after I did a quote on go compare and she spent an hour on the phone arranging mine and my partners life insurance out. Great service and also the best after... See more

Rated 1 out of 5 stars

I recently had interactions with two sales representatives, and unfortunately, the experience was disappointing. The representatives seemed to be following a script, which made the conversation fe... See more

Company replied

Rated 3 out of 5 stars

The consult was reasonable, and the content covered was adequate.

Company replied

Rated 5 out of 5 stars

Your advisers Thomas and Nick were both really helpful and explained what was what without being patronising and understood my needs and sorted it all out without any trouble thank you both

Rated 5 out of 5 stars

Reece was very helpful and explained the policy very well, set everything up for me and provided contact details if i needed any further help. I would use again if i required any further insurance ser... See more

Rated 5 out of 5 stars

Luke Hussey explained everything very well and gave me quite a few options. He was not pushy and gave me time to think through the options. Gave me the option of asking any questions to him which was... See more

Rated 5 out of 5 stars

A few days ago I had a phone call from Rodika from Reassured, following up on a life insurance enquiry I made. She was very knowledgeable, professional and thorough, taking time to explain my option... See more

Rated 5 out of 5 stars

The representative, Jimmy Clinch, was friendly, thorough and informative. All of my options were fully explained as was this company's role in helping to set up life insurance cover. Having chosen the... See more

Rated 5 out of 5 stars

Tom was absolutely brilliant explained everything clearly we both got an amazing insurance policy which will put our minds at ease knowing we will leave our loved ones with no worries when the time is... See more

Rated 5 out of 5 stars

The young man Harvey was really helpful in talking me through what was available & even mentioned about a trust which is something I can now perhaps consider going forward. He is very personable & a... See more

Rated 5 out of 5 stars

The Gentleman Jay was very helpful and pleasant, he made it easy to understand all that was involved.. Explained everything..was very easy to chat too and very patient.. I have now got what I was lo... See more

Rated 5 out of 5 stars

The gentleman i spoke to was very polite, patience and freidly. He help me made my choice easily. Really much appreciated.

Rated 5 out of 5 stars

I had a really great experience with Emily while arranging life insurance. She was professional, knowledgeable, and incredibly patient, taking the time to explain everything clearly and make sure... See more

Rated 5 out of 5 stars

Daniel Assadi was absolutely brilliant an super helpful an made the whole process easy and fun! Can’t recommend enough!!

Rated 5 out of 5 stars

Great experience from start to finish, no hard sell tactics and very professional Very happy with the insurance I’ve purchased Thank you

Rated 5 out of 5 stars

Sunny was very pleasant and kept my attention while explaining the ins and outs of the policy. I wish all sales persons where so helpful.

Rated 5 out of 5 stars

This experience was made so easy as Curtis guided me through the whole process for life insurance. Everything was detailed, precise & professional but also friendly. It really was a reassuring process... See more

Rated 5 out of 5 stars

Matthew explained everything in detail and made sure i understood . I was surprised at how easy it was to get it all sorted. many thanks to Matthew.

Rated 5 out of 5 stars

Very honest comprehensive service from Lorenzo...called when he said he would.. Sent e mails promptly ..answered every question

Rated 5 out of 5 stars

Very helpful, friendly and explained everything, help change and cancel policies. When i had query, answered call straight away and got back to me within a few hours. Very happy with service and w... See more

Rated 5 out of 5 stars

Ollie was splendid in our conversation. Straight forward and clear. Really helpful with my questions as well

Rated 5 out of 5 stars

Isaac was great and broke everything done and allowed me the time to make decision of my own choice and has been very patient.

Rated 5 out of 5 stars

Very helpful and informative. Tawny took her time and explained everything in detail. Very happy with the service.

Rated 5 out of 5 stars

Speaking to Jack Prendergast I have the feeling that he was very keen to get the amount right for me and what I wanted in the future. Also to ensure I would find it affordable. I feel I am in safe han... See more

Rated 5 out of 5 stars

Katie was amazing. I have several health issues but she was resilient and determined to find me the right cover. An excellent job well done

Rated 5 out of 5 stars

Very supportive and informative. Felt at ease and was good to talk through all the options available.

Rated 5 out of 5 stars

The lady that helped me with my application was really helpful and talked me through the process easily and friendly. It made me feel at ease with the phone call. The lady was MORGAN PRICE.

Rated 5 out of 5 stars

The whole experience was smooth and professional. Jahred was a absolute pleasure to deal with, What a lovely guy.

Rated 5 out of 5 stars

The guy whe found my insurance he was very polite and professional He made it so easy but went through everything to make sure the policy was best for me

Rated 5 out of 5 stars

The staff were very helpful and nothing was too much trouble to find out information for me.


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

97K reviews

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Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Excellent professional service

Historical health issues had led to me being denied a policy by other insurers. Therefore I’m delighted to have been offered a policy. Josh who arranged my product was both professional and friendly and provided an excellent service.

19 March 2026
Rated 4 out of 5 stars

The level of detail is abundant but…

The level of detail is abundant but although your staff are very informed, the speed of which they present the questionnaire can be in essence a sales pitch when in fact it is an essential element of gathering personal details to qualify.

18 March 2026
Rated 5 out of 5 stars

I would recommend this company

I would recommend this company they are very professional and helpful.
I recieved great customer service from Connor Maseko and had everything explained well before making my choice on the right policy.

18 March 2026
Rated 1 out of 5 stars

Bombarded with texts, emails, calls..

The agent who sold me policy was great. Amazing service. Unfortunately I had to cancel the policy within the 30 day period. I did this with the company directly as per reassured guidance. Since then ive been bombarded woth texts, calls, emails about the policy which no longer exists. Ive replied to emails advising them to stop contacting me. They still continue.

18 March 2026
Rated 5 out of 5 stars

What a wonderful and excellent service

What a wonderful and excellent service! I do not like speaking on the phone for a long time, but I spoke with Adam today about my life insurance, and he made me very comfortable and sorted everything I asked during the time we spoke. Thank very much

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Straight forward

Straight forward. No hard sell, just the facts. Didn't take very long to set up everything and the staff member was courteous and efficient.

18 March 2026

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