Pure Pet Food Reviews 

16,155
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,477 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality and tailored natural ingredients, noting significant improvements in their pets' health, coat, and energy. The ease of preparation, reliable delivery, and exceptional, responsive customer service are also highly valued. However, some people mentioned their dogs did not like the food, finding its smell or texture unappetizing. A few also reported issues with customer service regarding refunds for products their pets wouldn't eat [R16-S2, R32-S2,

What people talk about most

Product

Clients share positive opinions on product, with many reviewers reporting that their dogs love the food and... See more

Quality

Customers had positive experiences with quality, often describing the food as excellent, great, and good... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising its reliability, speed, and ease... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the excellent,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more

Rated 5 out of 5 stars

Nothing is too much trouble! I have emailed with queries a few times about different things and they always give me the answer and more. They make us feel seen and heard, which I love because we have... See more

Company replied

Rated 5 out of 5 stars

Skye absolutely loves her pure food, she is thriving, it is easy to make up and is full of good quality ingredients. I like the fact that you don't need alot of storage space for her bags and its del... See more

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,155)

4,625 reviews in the last 12 months

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Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The online ordering arrangements are convenient and you can chose the delivery dates to suit you. The cost is reasonable. Woozle and I are satisfied customers and very happy to recommend Pure Petfood.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Food arrived quickly and after a week…

Food arrived quickly and after a week of changing over to Pura, very carefully as advised, Lexi loves it and it’s so easy to do. Mornings and evenings her bowl is licked clean.
Help is always at hand so no need to struggle. There are so many options. I’m totally hooked. 🥰

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Before I had to say goodbye to…

Before I had to say goodbye to medication and endless trips to the vet, Jess was constantly battling ear infections and itchy skin. Our beautiful brown Labrador is nearly eight years old, and seeing her uncomfortable was heartbreaking.
Since switching to Pure Pet Food, the difference has been remarkable. Jess absolutely loves mealtimes, but it’s so much more than that. Her coat is glossy, she’s more agile, she has so much more energy, and she’s happier and more sociable than ever before. Best of all, her skin and ear problems have improved dramatically.
As she gets older, seeing her healthy, playful and enjoying life means everything to us. Pure Pet Food has genuinely transformed her wellbeing.
I wouldn’t hesitate to recommend it to anyone who wants the very best for their dog. Jess certainly gives it four paws up! 🐾

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Give it a go.. good value trial box

The food is totally different to any other 'dry' food. It re hydrates quickly and you can add more water if your dog prefers it more runny. So far the transition to Pure is going well.
The team at Pure really helped with any queries I had. They answered really quickly, which is great.
The convenience of the lightweight packaging and measuring scoops make it ideal for travelling or holidays. I would recommend giving Pure a go, the trial boxes are good value, with no commitment.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic dog food company

Pure pet food are the most brilliant company. They respond to any questions within minutes, even on a Sunday. They are always so helpful, and my dog absolutely loves the products

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Great Food. Thank you, Pure

Great Food and Pure has been an absolute success with our whippet, who is the fussiest dog we’ve ever known! We honestly weren’t sure he’d take to it, but he absolutely loves it.
Since making the switch, we’ve noticed his coat is much shinier, and he’s producing fewer stools, which has made a real difference to his digestion. It’s so reassuring to see him looking healthier and thriving. We couldn’t be happier with the results.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Great company tailored to your pet

Really good company. Through regarding the dog’s needs and getting the best ingredients tailored to your dog.
Website is easy to use and it’s nice you can add your dog’s photo on the profile.
My dog is very fussy, but she has been enjoying the food and it’s reassuring to know she is getting the best ingredients for her age, breed and if any conditions etc.
I loved the packaging when it arrived and it was a nice touch having her name on the packaging. The food packaging is lively and colourful and good information on the back. Quick and easy delivery service.
Great that you can refer Friends too

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Top quality, easy to transport, dog loves it!

The quality is consistently great. My dog loves it. We also travel occasionally for a few weeks at a time, and the great thing is that it is really easy to take with us. Much easier than heavy kibble or wet food with lots of packaging. We also freeze it in enrichment toys to make it last longer - works great.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Clean Plate Every Meal

Great advice from the team. Our Flatcoat has megaoesophagus and we’d previously tried so many different brands of food. Finding Pure is a godsend, our pup now looks forward to every meal and we have a clean plate every time.

19 July 2026
Unprompted review
Rated 5 out of 5 stars

changed my boy

Great communication, shipping, packaging but most important, food works so well for my dogs sensitive stomach. saves so much time as we were making his food from starch.

19 July 2026
Unprompted review
Rated 5 out of 5 stars

Nothing is too much trouble

Nothing is too much trouble! I have emailed with queries a few times about different things and they always give me the answer and more. They make us feel seen and heard, which I love because we have tried absolutely all sorts in the past with our dogs constant allergies/infections. They are such a personable company and make us feel really valued as customers and as a dog mum. The products themselves are good, we have had a lot less flare ups since starting, and when my dog stopped eating it they helped with changing the formulation/flavours until we found something he will eat. It does smell quite strong once reconstituted though.

8 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for your kind words. We're really pleased to hear our customer service team have been able to help find the best flavours and formulations for your dogs needs. We appreciate you taking the time to leave your feedback 🥰 NR

Rated 5 out of 5 stars

I am very positive about this product…

I am very positive about this product and only just signed up.
What do I like !
Easy packaging, storage and delivery to the door.
Great choices on the menu plus healthy treat options.
Easy and simple to order with regular set and flexible delivery dates.
Love the personal touch on the packaging. Very smart marketing!
So what’s the verdict from Jenny!!
She gives it 10/10. No waste, bowl licked clean. 👍🐶

19 July 2026
Unprompted review

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